Fri, 28 August 2020
Kirky Galt, Founder, CEO and Creative Director of Creative Real Estate Copy, and Host of Real Estate Thought Leadership Podcast, joins Jason Hartman today, discussing marketing tactics in real estate. As well, how will developers reshape commercial real estate for the ever-growing need for real estate? Kirky iterates time and again to generate value in your content.
[2:00] There have been many concerns about commercial space, but many are looking into converting it to residential.
[3:00] More than likely, we will see more infill developments rather than new construction.
[5:40] What kind of alternate uses can we expect to see with shopping malls?
[8:45] Companies should take this downtime in business to focus on marketing techniques such as podcasting.
[10:00] Content length has gotten shorter, but valuable content still has strengths, specifically white-paper.
[12:20] How has the PR world change, and what’s working nowadays?
Fri, 21 August 2020
Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts.
[2:15] Bob opens with a quick explanation of the customer journey online.
[3:30] What are some ways to drive traffic to your website?
[4:00] Explaining affiliate marketing for online traffic.
[7:45] Pros/Cons of long copy vs. a short copy.
[10:45] Bob goes through credibility with web design.
[14:00] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite.
[15:00] The best marketers have integrated multi-channel programs or campaigns to grow their visibility.
[16:45] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address.
[18:30] Bob’s fundamental tips on how to be a good copywriter.
[21:15] Why are sales letters so long?
A GIFT FROM BOB BLY: www.bly.com/digital
Direct download: SoW_Bob_Bly_Digital_Marketing_Handbook_Traffic__Copy_Conversation.mp3
Category:general -- posted at: 12:00pm EST
Fri, 7 August 2020
Dr. Bryan Taylor joins Jason Hartman as they rewind the clock 1,000 years to look at the history of interest rates and housing costs. The bubonic plague and the Spanish Flu have both had an impact on economics. How does this relate to Coronavirus?
Living in urban areas has historically been out of necessity. Currently, technological advances have taken away the demand for living in highly populated areas. Taylor and Hartman discuss the change in housing costs as influenced by the bubonic plague 800 years ago, but how reliable is this information?
[2:00] Are interest rates the lowest they’ve ever been in history?
[3:20] Government debt explained based on the influences surrounding World War II
[4:20] Did Paul Volcker make the right moves?
[5:30] Are interest rates too low? What’s the fallout?
[8:30] Prices are being controlled mainly by a lack of demand.
[12:00] Flashback 102 years to the Spanish Flu, what happened economically?
[16:00] Are we to face a repeat of the roaring ’20s?
[20:00] Technology has solved the necessity of living in urban areas.
[21:15] During the bubonic plague, 1/3 third of the population was wiped out, while the houses remained, causing the most significant housing price drop in history.
[25:25] How reliable is 800-year-old data?