Thu, 28 February 2019
Jason Hartman talks with Beerud Sheth, founder of Elance and his new project, Gupshup, about the changing nature of working with freelancers and how AI is going to change our work habits and customer interactions forever.
[4:48] How many people utilize all of Beerud's platforms?
[10:04] The profile of typical Elance/Upwork's freelancers
[12:24] Beerud's newest venture, Gupshup
[17:09] How AI customer service agents are changing the landscape
[20:35] The perception of online anonymity has brought out the worst in some people
Direct download: SW_397_Beerud_Sheth.mp3
Category:general -- posted at: 12:18am EDT
Fri, 22 February 2019
Today's Flash Back Friday comes from Episode 118, originally published in November 2013.
Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He's an accomplished marketing entrepreneur and speaker.
Holguin tells us about Ideal Media's content discovery platform and how he's able to offer free content marketing services to his advertisers. He describes the model and how its different from Outbrain.
Holgui then shares some content marketing rules for success. He answers what is left for advertisements to be placed on and discusses the next major place we will see ads. He also elaborates on consumers becoming numb to current advertising.
Direct download: SW_396_FBF_Eder_Holguin.mp3
Category:general -- posted at: 3:48pm EDT
Fri, 15 February 2019
Today's Flash Back Friday comes from Episode 89, originally published in September 2013.
Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She's now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.”
Gill discusses how businesses can create compelling brands based on emotional connection, authentic value and flawless delivery. She shares a few core mindshare methods and how businesses can capture the mindshare of their customers.
Direct download: SW_395_FBF_Libby_Gill.mp3
Category:general -- posted at: 4:04pm EDT
Tue, 12 February 2019
Today's Flash Back Friday comes from Episode 124, originally published in December 2013.
In this episode, Jason talks with Adam Swart about his unique and important business model. Adam's company Crowds on Demand allows anyone to hire real actors to protest and picket your next movement.
Direct download: SW_394_FBF_Adam_Swart.mp3
Category:general -- posted at: 12:00pm EDT
Fri, 8 February 2019
Today's Flash Back Friday comes from Episode 142, originally published in April 2014.
Kate Mosse is an English novelist, non fiction and short story writer and broadcaster. She is best known for her 2005 novel Labyrinth, which has been translated into more than 37 languages.Although best known for her adventure and ghost fiction, inspired by real history, Mosse's first two works were non fiction. Becoming A Mother (now in its seventh edition) was published by Virago in 1993, followed in 1995 by The House: Behind the Scenes at the Royal Opera House, Covent Garden, published by BBC books to accompany the award-winning BBC 2 fly-on-the-wall documentary series of the same name. She then turned her hand to fiction, publishing two contemporary novels. Eskimo Kissing, about a young, adopted woman searching for her background, was published to critical acclaim in 1996. This was followed in 1998 by the biotech thriller Crucifix Lane. From 1998 up to 2001, she held the position of executive director of the Chichester Festival Theatre. Meanwhile she also remained engaged in research work for the first of a series of timeslip historical adventure novels set in southwest France in the past and present day.
In 2005, the first of the Languedoc Trilogy, Labyrinth, was published. A number 1 bestseller all over the world, it has sold millions of copies throughout the world, was the bestselling title in the UK for 2006 and won the Richard & Judy Best Book at the British Book Awards 2006 and was named as one of Waterstones Top 25 books of the past 25 years. Television rights were sold to Scott Free and Tandem Communications and the Labyrinth miniseries was broadcast in 2013. The international cast included John Hurt, Janet Suzman, Jessica Brown Findlay, Tom Felton, and Sebastian Stan.
In October 2007, the second novel in the Languedoc Trilogy - Sepulchre - was published in 2007. A tale of haunting and Tarot set in fin-de-siècle and 20th century France, it was also a No.1 bestseller in the UK and an international bestseller. While Mosse was researching for the third and final novel in the Trilogy, she released her novel The Winter Ghosts in 2009, based on a novella she previously contributed to the Quick Reads Initiative. Film rights have been sold to Ruby Films. Citadel, the third novel in Mosse's Languedoc Trilogy, came out in 2013 and was also an international bestseller. Inspired by the real history of the resistance in Carcassonne during WW II, it tells the story of an imagined all-female resistance unit.
In October 2013, Mosse's collection of short stories, The Mistletoe Bride & Other Haunting Tales was published. The Mistletoe Bride & Other Haunting Tales is a collection of ghost stories inspired by traditional folk tales and country legends from England and France, throughout Sussex, Brittany and the Languedoc (settings Mosse is known for).
Direct download: SW_394_FBF_Kate_Mosse.mp3
Category:general -- posted at: 12:00pm EDT