Fri, 28 June 2019
Today's Flash Back Friday comes from Episode 101, originally published in October 2013.
David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.
His previous experience is as a recovering marketing VP for two U.S. publicly traded companies and was also an Asia marketing director for Knight-Ridder, at one time the world’s largest information company. David has lived and worked in New York, Tokyo, and Hong Kong. He currently resides in the Boston area.
David currently works as an advisor to numerous emerging companies in the marketing technology field including HubSpot, GrabCAD, Libboo, VisibleGains, ExpertFile, GutCheck, and Newstex. He also spends his time working with various nonprofits that interest him including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. In the past he was on the boards of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013).
Direct download: SW_427_FBF_David_Meerman_Scott.mp3
Category:general -- posted at: 1:03pm EDT
Wed, 26 June 2019
Jason Hartman talks with Geoff Cook, co-founder and CEO of MeetMe and The Meet Group, about the creation of his company that has created a $400 market cap. MeetMe is a dating app like many others, but has differentiated itself by using live streaming. Geoff and his team have noticed that people are segmenting their personalities across brands rather than trying to change their privacy settings on one platform, and was able to take advantage of that.
[1:45] How live streaming made Geoff's dating app revenue explode
[4:44] Deciding to go forward with live streaming was an all in bet for the company
[7:30] The problem right now with video on dating apps is that many people don't want to be in a video
[10:17] People share different aspects of their life with different brands
Direct download: SW_426_Geoff_Cook.mp3
Category:general -- posted at: 10:22pm EDT
Fri, 21 June 2019
Today's Flash Back Friday comes from Episode 237, originally published in March 2016.
Gerard Adams is a thought leader, serial entrepreneur, angel investor, and philanthropist. His lifes purpose is to inspire other Millennials to leverage their passions for success and create the lifestyle they dream of.
Gerard started from the bottom, and made it his mission to get to the top, doing what he was passionate about, and giving a voice to the millenial generation. He co-founded a well-loved news platform called EliteDaily.com, hustled, and recently sold it for $50,000,000.
After meeting Tony Robbins, Gerard is now dedicating his life to mentoring aspiring entrepreneurs to help them avoid the pitfalls he faced.
[4:06] How EliteDaily.com got started
[7:40] How to hire and pay writers for your publication/company/blog
[11:10] How EliteDaily.com was able to ensure they were speaking with the right voice
[14:24] EliteDaily.com's current size
[16:26] The rising importance of video in today's online landscape
[19:07] Gerard's new thought leader business
Direct download: SW_425_FBF_Gerard_Adams.mp3
Category:general -- posted at: 4:48pm EDT
Wed, 19 June 2019
Jason Hartman talks with Dan Martell, founder of SaaS Academy, about how to scale your business using software as a service. Dan and Jason explore how current conditions have actually created an even bigger opportunity for software services than originally thought. Most every problem that pops up can be solved with a service you can provide a subscription for.
[2:12] You need to perfect 4 core pillars to get to scale
[4:21] Dan likes using the acronym MEVO rather than MVP
[8:33] Outline your product and go try and get 10 orders
[11:34] What you need to make freemium work
[14:16] Dan believes you succeed in business when you fall in love with the problem rather than the solution
[17:48] We're moving toward a subscription society
Direct download: SW_424_Dan_Martell.mp3
Category:general -- posted at: 10:41pm EDT
Fri, 14 June 2019
Today's Flash Back Friday comes from Episode 74, originally published in March 2013.
Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael’s and Bonnie’s highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well.
Starting with no money and no knowledge of the wine industry, Michael and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Their new book is entitled: The Barefoot Spirit: How Hardship, Hustle and Heart Built a Bestselling Wine.
Barefoot Wines went on to win the industry’s top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005. Since then, along with Bonnie, Michael has been a valued advisor to large and small corporations and start-ups, offering his real world experience to improve their profitability, grow their brands, and improve their culture. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability.
Direct download: SW_423_FBF_Barefoot.mp3
Category:general -- posted at: 4:14pm EDT
Wed, 12 June 2019
Jason Hartman talks with Greg S Reid, author of the new book Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich, about the hacks he learned by interviewing multiple multi-millionaires and several billionaires.
Greg also dispels some old advice that he doesn't think holds true today, as well as providing an important concept when planning your future.
[2:22] Some of the hacks that Greg discovered in his research
[6:22] The concept of CPC: Clues, Patterns, Choices
[9:54] If the concept of "your income is the average of the 5 people you spend the most time with" is outdated, what's the solution nowadays
[12:48] It's important to remember, thoughts are not things
[15:40] Don't follow your passion to make money, create opportunities and wealth for yourself so you can follow your passion
Direct download: SW_422_Greg_Reid.mp3
Category:general -- posted at: 4:17pm EDT
Fri, 7 June 2019
Today's Flash Back Friday comes from Episode 96, originally published in September 2013.
Dave Jackson has been educating people about technology since 1995. He once designed a class to teach people how to surf the Internet because they had no idea what it was. At one point in his his career he was the three time “Employee of the Year” winner for a company that was netting over 40 million dollars a year. Mr. Jackson worked in about every department the company had including a technician, customer service rep, marketing director, software developer, and training manager.
In late 2005 he launched the School of Podcasting, a website with step by step tutorials on how to podcast. This has lead to other podcasting related sites and services including Podcast Mechanic dealing with consulting in the world of podcasts, Podcast Clicks which is geared towards promotion, Learn to Subscribe a free tutorial for listeners of his shows, and many more.
When he is not podcasting he is a musician in a local band, active in his church, and is currently working on his Bachelor’s Degree (in education specializing in Tech Ed) at the University of Akron in Akron, Ohio.
Direct download: SW_421_FBF_David_Jackson.mp3
Category:general -- posted at: 9:00pm EDT
Wed, 5 June 2019
In this 10th episode, Jason Hartman talks with Cynthia Kane, author of How to Communicate Like a Buddhist, as well as Talk To Yourself Like a Buddhist, about how we should be communicating with ourself and with others. Too often we say things hurtful to ourselves and our loved ones which we don't even realize until it's too late. Cynthia explains the elements of right speech that will point us in the right direction, as well as the importance of silence.
[2:39] How does communicating like a Buddhist help you?
[6:18] The importance of "Mindful Listening"
[8:48] How we can use silence in a positive way
[16:22] How do you talk to YOURSELF as a Buddhist?
[20:27] You need to pump yourself up with self talk a little bit
[22:17] The importance of questioning
Direct download: SW_420_Cynthia_Kane.mp3
Category:general -- posted at: 11:52pm EDT