Fri, 27 April 2018
Today's Flash Back Friday comes from Episode 143, originally published in April 2014.
John Papola is the CEO of Emergent Order and Director of EconPop, which just launched a YouTube show. Papola joins the show to tell us more about it.
Papola directed the videos, "Fear the Boom & Bust" and the "Fight of the Century", which have been seen by millions on the Internet. He explains the genesis of these ideas and what went into their productions.
Papola is "konnected" to the Koch brothers, who fund his projects. Despite this, he believes the Left loves his work.
Direct download: SW_343_FBF_John_Papola.mp3
Category:general -- posted at: 9:34pm EDT
Fri, 20 April 2018
Today's Flash Back Friday comes from Episode 88, originally published in August 2013.
Trent Silver is the Chief Marketing Officer of SilverVisibility, Founder of PhoneDaddy, and Founder of CashForPurses. He's nicknamed the "Robin Hood of Hollywood" because he helped Lindsay Lohan with her financial problems and Charlie Sheen with his drug addiction.
Silver is one of the rare folks who's gotten rich at an early age in performance and affiliate marketing. Silver explains what businesses he's built and the genesis for the "Cash for" items such as cell phones, gold, and purses. He also shares how his businesses help the environment.
Silver discusses the effectiveness of affiliate business models. A lot of the marketing publishers employ tactics that can be considered deceptive. Silver shares his thoughts on shaving leads
Direct download: SW_342_FBF_Trent_Silver.mp3
Category:general -- posted at: 4:41pm EDT
Thu, 19 April 2018
Jason Hartman talks with Peter Shankman, author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain, about how people with ADHD can use it to their advantage, what actions people need to take in order to be successful in their ventures, how to figure out what your audience wants, and when to ignore your audience.
[3:08] How is ADHD a benefit?
[5:35] It's important to set up your life in a way that doesn't allow you to get derailed, and the 4 undeniable ADHD life rules
[8:39] You can lead the life you want, you just have to be willing to make the trade offs
[12:47] Your audience will tell you what they want and where they are, if you're willing to listen
[14:42] The only time you want to ignore what your audience is saying they want is when you're a part of a big market disruptor
Direct download: SW_341_Peter_Shankman.mp3
Category:general -- posted at: 3:24pm EDT
Fri, 13 April 2018
Today's Flash Back Friday comes from Episode 120, originally published in November 2013.
Brenda Garrison is a Christian speaker and author of, "Love No Matter What: When Your Kids Make Decisions You Don’t Agree With."
Garrison joins the show to discuss how parents can guide their college freshman into good decision-making. She shares some tips for building life-long relationships with kids, including the dangers of the “My-Way-or-the-Highway" parental approach. Garrison believes parents can become a student of their child, which will ultimately help them after their child makes a poor life decision.
Direct download: SW_340_FBF_Brenda_Garrison.mp3
Category:general -- posted at: 8:40pm EDT
Thu, 12 April 2018
Jason Hartman talks with Carter Reum, co-author of Shortcut Your Startup and co-founder of M13, about the impact of rapidly changing technology has on entrepreneurs today, the important things to think about before starting your business, and the game changing technology that is blockchain. The two also examine what it means to make a safe investment today and how to avoid investing in the next Pets.com.
[1:38] The rapid pace of change in today's world
[5:20] Traffic is becoming cheap because you can find and target your audience better than ever
[8:31] You need to define what success for your business looks like before you start
[11:38] Defining a "safe investment" is getting harder and harder
[15:39] Blockchain today and the internet in the 90s have many similarities. There are companies that are doing things right and those that are just in it for a cash grab
[19:24] Speedboats vs sailboats
Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches
Direct download: SW_339_Carter_Reum.mp3
Category:general -- posted at: 12:41am EDT
Fri, 6 April 2018
Today's Flash Back Friday comes from Episode 107, originally published in October 2013.
Jared Easley has a very motivational podcast concept, called "Starve the Doubts," which aims to help those who are elevating in the profession tune out those who wish to bring them back down to their level or suppress their success!
Jared Easley is a self-described “everyday guy” who is passionate about connecting with others, communicating, leveraging new media & cultivating a community of like-minded citizens. He is married to his amazing wife Rachel & they have a beautiful daughter named Lana, and they live in South Florida.
Direct download: SW_338_FBF_Jared_Easley.mp3
Category:general -- posted at: 10:05pm EDT
Thu, 5 April 2018
Love him or hate him, you have to admit that Trump did what he needed to do to win the presidency. A political novice, Trump used his knowledge of marketing and branding to make a successful run at what many considered an impossible feat. Jason Hartman talks with Joel Gilbert, director of Trump: The Art of the Insult, about what tactics Trump used, why they resonated with people, and how ordinary Americans can also use the tactics in their business career.
[2:26] Can other people replicate Trump's presidential branding strategy?
[6:06] The importance of acknowledging a failure and moving on
[9:20] Trump inspired people to believe he was not going to be another guy who goes into office and stabs everyone in the back
[11:32] The art of the counter attack
[13:58] Would Trump's tactics work in the business world?
[18:19] How does Trump look to Joel now and what does he think about 2020
Direct download: SW_337_Joel_Gilbert.mp3
Category:general -- posted at: 12:37am EDT