David Meerman Scott is an internationally acclaimed strategist,whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.

David stops by the podcast today to talk about newsjacking, the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business.

Key Takeaways:

[1:45] What newsjacking is and why you should care

[5:15] How to find the right story to newsjack

[7:05] A real life story of a newsjacking blog post that made one company $15,000,000

[10:10] Taking a look at news stories and brainstorming potential newsjacking ideas

[14:00] The importance of Twitter hashtags, but why blog posts are the best for newsjacking

[18:10] The dangers of newsjacking stories about disasters

Websites Mentioned:

www.davidmeermanscott.com
www.newsjacking.com
To get going with the newsjacking online program, please visit the Newsjacking site, go to the "Master Newsjacking" page, click the “buy now” button and register with an email and a password. After you’ve registered, during the checkout process, you will enter the coupon code of "jason" that makes the online registration $50 off.

At only 23 years old, Jairek was awarded the Congressional Award (Gold Medal) from the United States Congress. Today, the 31-year old is unlocking secrets for maximizing employee performance and organizational success (and he’s just getting started).

Oliver Wendell Holmes once said “a mind that is stretched to a new idea never returns to its original dimensions.” As an innovator, Jairek is applying his own philosophy and living a life of adventure, philanthropy, and entrepreneurship. Whether it’s cage diving with great white sharks, hanging with silverbacks in Rwanda, white water rafting down the Nile, working as a volunteer in underdeveloped regions, or building a powerful enterprise that’s built for results, Jairek does more than talk about it; he stretches the boundaries of traditional thinking and makes it happen.

Key Takeaways:

[2:30] Key moments of Jairek's life that shaped him

[5:10] The semester at sea that made Jairek evolve

[7:05] The old man in Africa that caught Jairek's attention and what drove him

[9:39] Why getting sick (and nearly dying) in Africa made Jairek confront what he really wanted out of life

[12:55] How you can use Jairek's techniques to achieve success, and a quick way to kick a bad habit

[15:40] The quick, easy way to create a new habit

[19:00] Designing your perfect day

[23:24] The 3 part message Jairek lives by

Website Mentioned:

www.jairekrobbins.com
www.performancecoachuniversity.com