Fri, 21 February 2014
Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years.
Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others.
The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications.
Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.
In 1981, the Positioning book was published and has since sold well over 1 million copies. The book has sold over 400,000 copies in China alone. The two authors also wrote Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing.
More recently, Al & Laura have written six books together and have continued to rattle the establishment by breaking with traditional conventions.
You can learn more about Al & Laura at http://ries.com
Direct download: sow-136-AlRies.mp3
Category:Podcast -- posted at: 8:06pm EDT
Tue, 18 February 2014
Rich Zeoli is an author, talk show host, and communications expert. Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, and a weekday host on CBS Radio Talk Radio 1210 WPHT in Philadelphia.
Rich Zeoli has worked with clients ranging from Fortune 100 companies and national television personalities to candidates for national political office and bestselling authors. He has personally trained individuals for appearances on major programs including Good Morning America, CNN American Morning, Larry King Live, CBS Evening News, Hannity, NPR, and many others. All of his training is personal and customized to the individual needs of the client.
Rich is often called upon to speak on topics including effective communication and marketing. He has appeared nationally on ABC Nightline, MSNBC, CNN, C-SPAN, and National Public Radio. In addition, he has given print interviews to national publications including the New York Times, the Washington Post, and Congressional Quarterly. He has contributed articles on effective communication to major sites and publications sites including Forbes and The American Management Association.
Rich is a Visiting Associate at the Eagleton Institute of Politics at Rutgers University in New Jersey.
Direct download: sow-135-RichZeoli.mp3
Category:Podcast -- posted at: 7:30pm EDT
Fri, 14 February 2014
Matthew Mather is the best-selling author of "CyberStorm" and a leading member of the world’s cybersecurity community. He joins the show to discuss a "Third Path" to publishing that winds between the traditional publishing and self-publishing models.
Mather was rejected by more than 100 agents and publishers. He never believed that self-publishing would make you so much money, but he's now sold nearly 200,000 books in the past 18 months and sold the film rights of his latest novel, "CyberStorm," to 20th Century Fox Walk. Mather explains the process he used to make a lot of money and market his books.
Find out more about Matthew Mather at www.matthewmather.com.
Matthew is the best-selling author of CyberStorm and the six-part hit series Atopia Chronicles. He is also a leading member of the world's cybersecurity community who started out his career working at the McGill Center for Intelligent Machines. He went on to found one of the first tactile interface companies, which became the world leader in its field, as well as creating a major award-winning brain training video game. In between he's worked in a variety of start-ups,everything from computational nanotechnology to electronic health records, weather prediction systems to genomics, and even social intelligence research. His writing credits include #1 best-selling Atopia Chronicles and CyberStorm novels. He spends his time between Charlotte, NC, and Montreal, QC, hanging out with his bright and beautiful girlfriend Julie and their three dogs and a cat.
Direct download: sow-134-MatthewMather.mp3
Category:Podcast -- posted at: 7:42pm EDT
Tue, 4 February 2014
Julia Herz is Publisher of CraftBeer.com and the Craft Beer Program Director at the Brewers Association. She joins the show to discuss an array of topics dealing with beer.
The fourth quarter been the biggest annual sales period for the craft beer market over the last five years, largely because of the holidays. Herz explains the correlation.
Herz also discusses some of the best "hometown" beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP!
There are several international beer events that Herz is involved with. She describes each one's features.
As publisher of CraftBeer.com, Herz talks about her strategy in running and marketing the site.
Visit Craft Beer at www.CraftBeer.com.
Find out more about the Brewers Association at www.brewersassociation.org.
Direct download: sow-133-JuliaHerz.mp3
Category:Podcast -- posted at: 5:31pm EDT