Fri, 28 December 2018
Today's Flash Back Friday comes from Episode 211, originally published in June 2015.
Steve Siebold is a public speaker and mental toughness coach. Steve is the author of How Rich People Think, a book that compares the thoughts, habits, and philosophies of the middle class and the upper class when it comes to wealth. Steve has spent nearly three decades interviewing millionaires around the world and shares some of his valuable insight to Jason on the show. He also talks on the subject of how you can be a better public speaker and to build mental toughness.
[1:20] How do rich people think?
[4:.00] It's only been about three decades where we've had an abundance of stuff. Before then, resources were scarce.
[5:40] Anybody can adopt a rich mindset. It's not rocket science.
[6:30] How can people be better public speakers?
[9:35] Nobody is perfect and experienced speakers make mistakes all the time.
[13:05] You're really doing two types of speeches in one.
[14:50] Self-effacing humor is a great way to connect with the audience.
[17:30] Steve and Jason talk about good public speakers in politics.
[21:20] Please visit SpeechWorkshop.com if you're interested in attending a Bill Gove workshop.
Mentioned In This Episode:
Direct download: SW_387_FBF_Steve_Siebold.mp3.mp3
Category:general -- posted at: 4:22pm EDT
Thu, 27 December 2018
Jason Hartman talks with Diane DiResta, author of Knockout Presentations: How to Deliver Your Message with Power, Punch & Pizzazz, about the tactics of public speaking. We're all selling something to someone, so it's crucial to understand what you're doing. Jason and Diane look at how you can become more persuasive, how you can focus your speeches, what great speakers have in common, and more.
[1:35] How do speakers get more persuasive?
[7:12] People don't spend enough time profiling their listener
[9:18] How to get laser like focus on your presentation
[12:24] What great speakers have in common
[17:05] How to do with certain audience members
[20:57] Leave some meat on the bone in a business deal and you'll find yourself winning all the time
Direct download: SW_386_Diane_DiResta.mp3
Category:general -- posted at: 11:48pm EDT
Fri, 21 December 2018
Today's Flash Back Friday comes from Episode 176, originally published in December 2014.
Kurt Mortensen is an expert in persuasion, influence, and negotiation. He has spent at least 15 years studying the art of persuasion and motivational psychology. He is also a best-selling author and has written books such as The Laws of Charisma, Maximum Influence, and Persuasion IQ. He shares some important tips and tricks on the show to help you become a little bit more persuasive in your every day life.
3:30 – Everything we do and what we want comes from the ability to influence other people.
6:40 – Millionaires are more open to hearing what you have to say than the average joe.
10:15 – People believe charisma is born in people, but the truth it is learned.
15:10 – People who over do their perfume or cologne is a big turn off during a business meeting. Keep it simple.
20:15 – How you word things is also a big factor to how you influence people.
24:00 – How do you change the mood of an audience? Kurt explains in this segment.
28:05 – Biggest problem for persuaders is that they push too much.
30:10 – We gotta get the little yeses along the way before we can get the big yes. Break it down in smaller pieces.
Mentioned In This Episode:
Direct download: SW_385_FBF_Kurt_Mortensen.mp3
Category:general -- posted at: 12:00pm EDT
Thu, 20 December 2018
Jason Hartman talks with CT, CEO of WizKru, about how to create videos that actually tell a story. The two discuss how to tell a story, what your story needs to have, and some secrets behind visual storytelling. The also examine the traits of viral videos and how you can optimize your chances of creating one.
[1:30] What's the secret behind visual storytelling?
[4:54] How to tell a story and what to put in it
[8:08] Using creative B roll
[9:45] What makes a video go viral?
[11:27] Virality isn't about production, it's about the story (and absolutely no ask)
[17:19] Should you use chat bots?
Direct download: SW_384_CT.mp3
Category:general -- posted at: 12:31am EDT
Fri, 14 December 2018
Today's Flash Back Friday comes from Episode 69, originally published in August 2012.
As the face of business evolves, more small and medium businesses are outsourcing work to remote employees or independent contractors versus maintaining the brick and mortar offices with onsite employees. The advances in technology have made it possible to find employees and contractors around the world. But what kinds of work should be done remotely, what can be effectively outsourced overseas or should be U.S. based, and how does an employer keep workers accountable? Jason Hartman visits with Leadership IQ founder and CEO, Mark Murphy, about these questions.
Mark explains outcome-based management techniques, such as deadlines for projects, technologies to monitor employees, and various instant messaging programs to check in. Mark encourages outcome-based work accountability over technological monitoring to build a healthy relationship and accountability with workers. Mark also discusses screening and hiring from the remote workforce, describing the personality types that work best remotely. Additionally, he shares the importance of good leadership, stressing that leaders need to be much more explicit and transparent, and have clear expectations with a clear “why.” One of the major sources of remote employee dissatisfaction is feeling left out of the loop.
Mark Murphy is the founder and CEO of Leadership IQ. He leads one of the world’s largest studies on goal-setting and leadership, and his groundbreaking research has been featured in Fortune, Forbes, Businessweek, U.S. News & World Report, the Washington Post, and hundreds more periodicals. Mark has appeared on CBS News Sunday Morning, ABC’s 20/20, Fox Business News, and other top broadcasts. Mark has lectured at the Harvard Business School, Yale University, the University of Rochester, and the University of Florida.
And his clients include Microsoft, IBM, MasterCard, Merck, MD Anderson Cancer Center, FirstEnergy, Volkswagen and Johns Hopkins. Author of the new book Hiring for Attitude (McGraw-Hill; Dec. 9, 2011), Mark has also written the international bestseller Hundred Percenters: Challenge Your People to Give It Their All and They’ll Give You Even More, as well as Hard Goals, The Deadly Sins of Employee Retention, and Generation Y and the New Rules of Management. Among his many honors, Mark was a three-time nominee for Modern Healthcare’s “Most Powerful People in Healthcare Award,” joining a list of 300 luminaries including Hillary Clinton and Bill Frist -- among only 15 consultants ever to be nominated to this list. He was also awarded the prestigious Healthcare Financial Management Association’s “Helen Yerger Award for Best Research” for being the first person to discover the link between patient mortality rates and hospital finances. Some of his other well-known research studies include “Are SMART Goals Dumb?,” “Why CEO's Get Fired,” “Why New Hires Fail” and “Don’t Expect Layoff Survivors to Be Grateful.”
Previously, Mark was President of a joint venture with Mercer Human Resources Consulting. Prior to that he was a partner in the management consulting subsidiary of VHA, Inc., the world’s largest healthcare consortium. He holds degrees from the University of Buffalo, executive coursework at The Wharton School and an MBA from the University of Rochester. He lives in Atlanta and Washington, DC.
Direct download: SW_383_FBF_Mark_Murphy.mp3
Category:general -- posted at: 5:00pm EDT
Wed, 12 December 2018
Jason Hartman talks with Nate Woodbury, YouTube producer and founder of Be the Hero Studios, about how to get more views and subscribers on YouTube. Nate explains what you videos should look like, how long they should be, how to research for your videos and pretty much every other question you might have about how to stand out and succeed on YouTube among your competition.
[1:31] The process of "pre-searching"
[5:12] The keyword research process
[8:53] The 4 Month Rule to get YouTube to promote your videos
[11:15] Potential draw backs on buying ads on YouTube
[14:04] How long should you be making your YouTube videos?
[15:04] Two tips for content creation
Direct download: SW_382_Nate_Woodbury.mp3
Category:general -- posted at: 8:26pm EDT
Fri, 7 December 2018
Today's Flash Back Friday comes from Episode 109, originally published in October 2013.
Rick Mulready was in the corporate internet marketing space for 12 years, having worked for the likes of AOL, Yahoo!, Funny Or Die, and Vibrant Media. During this time, he worked with a variety of advertisers from Fortune 500 brands to small businesses, running all different kinds of online ad campaigns.
A couple of years ago Rick realized the potential of social media and how entrepreneurs and small businesses can use it to grow their brand, so he took his years of internet marketing experience and knowledge, left his six-figure job and started his own business.
Rick is a regular contributor to Entrepreneur.com and runs a popular podcast called Inside Social Media. He also regularly works with the most successful brands in the world like Ford, Intel, McDonald’s, Pepsi, Coke, Gary Vaynerchuk, etc.
Direct download: SW_381_FBF_Rick_Mulready.mp3
Category:general -- posted at: 4:16pm EDT