Thu, 26 September 2013
Dave Jackson has been educating people about technology since 1995. He once designed a class to teach people how to surf the Internet because they had no idea what it was. At one point in his his career he was the three time “Employee of the Year” winner for a company that was netting over 40 million dollars a year. Mr. Jackson worked in about every department the company had including a technician, customer service rep, marketing director, software developer, and training manager.
In late 2005 he launched the School of Podcasting, a website with step by step tutorials on how to podcast. This has lead to other podcasting related sites and services including Podcast Mechanic dealing with consulting in the world of podcasts, Podcast Clicks which is geared towards promotion, Learn to Subscribe a free tutorial for listeners of his shows, and many more.
When he is not podcasting he is a musician in a local band, active in his church, and is currently working on his Bachelor’s Degree (in education specializing in Tech Ed) at the University of Akron in Akron, Ohio.
Direct download: sow-96-DavidJackson.mp3
Category:Podcast -- posted at: 5:31pm EDT
Mon, 23 September 2013
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows.
He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.
Direct download: sow-95-RicDragon.mp3
Category:Podcast -- posted at: 11:30am EDT
Thu, 19 September 2013
Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting.
He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public.
Find out more about Everte Farnell at www.evertefarnell.com.
Direct download: sow-94-EverteFarnell.mp3
Category:Podcast -- posted at: 10:18am EDT
Mon, 16 September 2013
Mike Salvaggio is the CEO of SEO Brand. He joins the how to discuss how important social media is to a campaign.
Salvaggio has been a leader in the internet marketing and development industry since 2000. In 2002, he organized and wrote a FICO credit score repair eBook that quickly sold over 50,000 copies and transitioned into his next endeavor, Net Direct, a global fulfillment consulting firm. While operating Net Direct out of his home and a nearby office, Salvaggio was recruited to turnaround Caiman and DVD Legacy, two of the biggest marketplace traders on Amazon.com and many different domestic and international online marketplaces. After doubling the gross profit in less than 1 year, the company was sold to a private equity firm primarily based upon the huge success of the search marketing and search engine optimization efforts he designed and employed.
Salvaggio started SEO Brand, a full service software development and online services company specializing in application development, pay per click advertising, and search engine optimization in 2002 with his partner Michael Abitbol. With his extensive experience, Salvaggio continues to bring new concepts and creative strategies to the industry. Throughout his career, Salvaggio has held positions with leading corporations including Sunoco, Staples and Mail Services Incorporated. Salvaggio holds a degree from the University of Pennsylvania's prestigious Wharton School of Business and is currently pursuing a Master of Science in Organization Dynamics at The University of Pennsylvania. In his free time, he enjoys spending time with his wife and two children, as well as playing basketball and video games, and watching movies.
Visit SEO Brand at www.seobrand.com.
Direct download: sow-93-MikeSalvaggio.mp3
Category:Podcast -- posted at: 11:06am EDT
Thu, 12 September 2013
Born in Zimbabwe, Gary Bembridge has a Bachelor of Commerce from the University of Natal-Kwazulu (South Africa) and has been based in London since 1987. During his varied career he held roles as diverse as the Global Vice President Marketing for the iconic Johnson’s Baby brand, the Global Vice President of eBusiness and the Global Vice President of the RoC Anti-Age Skincare.
He now consults, talks, runs training programs, blogs, podcasts, and writes on his main interests of brand building, positioning and differentiation through his company "Gary Bembridge Unleashed".
Gary’s Unleashed on Marketing Podcast won awards in the European Podcast Awards in 2010, 2011 and 2012.
Direct download: sow-92-GaryBembridge.mp3
Category:Podcast -- posted at: 6:00am EDT
Mon, 9 September 2013
Ben Bressington is the CEO of iGamify. He joins the show to discuss how gamification can increase and engage customers.
Bressington also tells us about publishing mobile apps and how apps have changed the way people communicate. He shares some tips on using social media to manage brands and one's image.
Visit iGamify at www.igamify.com. Find out more about Benn Bressington at www.aussieben.co
Direct download: sow-91-BenBressington.mp3
Category:Podcast -- posted at: 7:48pm EDT
Fri, 6 September 2013
Jason talks with Alan Siegal, who is the author of the book Simple. They discuss about the ways people and companies need to make things more simple.
Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, and empathy. It lays the foundation for organizations that want to enhance customer experience as a way to drive business results. This insightful book reveals the reasons why confusion continues to persist, inspires us to seek clarity, shows how organizations that embrace simplicity come out on top, and provides tangible, concrete ways to conquer complexity.
Direct download: sow-90-AlanSiegal.mp3
Category:Podcast -- posted at: 6:00am EDT
Tue, 3 September 2013
Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She's now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.”
Gill discusses how businesses can create compelling brands based on emotional connection, authentic value and flawless delivery. She shares a few core mindshare methods and how businesses can capture the mindshare of their customers.
Find out more about Libby Gill at www.libbygill.com.
Direct download: sow-89-LibbyGill.mp3
Category:Podcast -- posted at: 12:36pm EDT