Fri, 31 August 2018
Today's Flash Back Friday comes from Episode 203, originally published in May 2015.
Kathleen Gage has been successfully self-employed for the past 20 years and has developed quite a track record. She helps entrepreneurs make money online and has a no-nonsense approach to business. Kathleen is also the author of Power Up for Profits. Jason and Kathleen talk about mastermind groups, how to start one, and why making that big investment is worth it.
[2:30] What has Kathleen learned from being a participant of mastermind groups?
[4:35] When people have to pay to be part of a mastermind group, they bring their A game with them.
[14:00] Starting your own mastermind? Start small.
[15:30] Talk to your colleagues who have already started masterminds.
[19:15] There is no cookie cutter answer to how you should price your mastermind.
[20:15] How should you structure the meetings?
[23:30] Kathleen doesn't like large mastermind groups. She prefers them more intimate.
Direct download: SW_365_FBF_Kathleen_Gage.mp3
Category:general -- posted at: 4:27pm EDT
Thu, 30 August 2018
Jason Hartman talks with Stephan Spencer, founder of Netconcepts and host of Marketing Speak and The Optimized Geek podcasts and author of The Art of SEO: Mastering Search Engine Optimization, about how to get to the top of the Google rankings. Stephan discusses how to get quality links in today's online world, how to avoid getting banned by Google (and other search engines), and the main pillars of the SEO community.
[2:12] Paying a random company who contacts you in a spam sort of way can end up making you worse off than you were before
[4:41] You have to be topically relative and authoritative to rank in Google
[6:21] Links are not created evenly
[9:35] The 3 SEO Pillars: Content, Architecture & Links
[12:14] How to find the right company to help you with your SEO
[16:12] How to make remarkable content
[20:47] Some tools to identify good keywords,
Direct download: SW_364_Stephan_Spencer.mp3
Category:general -- posted at: 12:28am EDT
Fri, 24 August 2018
Today's Flash Back Friday comes from Episode 55, originally published in July 2012.
Shawn Andrich, host of Gamers with Jobs Podcast, began podcasting before iTunes existed, when podcasts were only MP3s available on websites. Jason Hartman and Shawn walk through the changes in podcasting and talk about the current format of the show. They discuss the conversation of the show, which has four hosts and covers a range of topics related to gaming and gamers. One of the techniques Shawn and his other hosts use is video in order to signal one another so as not to talk over one another, producing an almost edit-free podcast. Shawn also explains they use Google+, using Google Hangouts, something less often used by podcasters, and how each host records their own audio track, which is then spliced together by the audio technician. He feels it is the best audio quality when hosts are in different locations. Other topics Jason and Shawn cover includes advertising, going into detail about why advertisers don’t like to advertise on podcasts, and donation drives that work very well to draw community support. They wrap up the interview with great advice on producing a successful podcast.
Gamers With Jobs is the brainchild of Shawn Andrich and Sean Sands, both gamers who, oddly enough, didn’t have “real” jobs when they launched the site years ago. It began as a news site with a forum, and evolved into what you see today: a safe haven for all the girls and guys who grew up with games and have families to feed and bills to pay. Seeing that news wasn’t really getting the job done, Gamers With Jobs became the premier independent editorial site and community you see today. A cornerstone of the site, the Gamers With Jobs Conference Call prides itself on a professional-quality production that rivals that of many commercially produced podcasts. Featuring some of the very same writers from the front page, the podcast brings you smart, in-depth discussion about the latest games, issues and design quandaries of the day. We are also very fortunate to have regular guests like Ken Levine, Jeff Green, Shawn Elliott, Soren Johnson, John Carmack and others on the show. The host of the show, Shawn has been working on gaming websites for over a decade. Before the Conference Call, he was co-host on the GWJ Radio podcast and the short-lived Escapist Radio show. He plays games on every platform and in nearly every genre. His loathing for WoW and what it has done to otherwise interesting people is legendary.
Direct download: SW_363_FBF_Shawn_Andrich.mp3
Category:general -- posted at: 4:14pm EDT
Fri, 17 August 2018
Today's Flash Back Friday comes from Episode 147, originally published in June 2014.
Joel Comm is the New York Times best-selling author of, "The AdSense Code: What Google Never Told You about Making Money with AdSense." He's also the author of the new, "So What Do YOU Do: Discovering the Genius Next Door with One Simple Question," and former host and Executive Producer of "The Next Internet Millionaire."
Comm has been doing business online since the beginning of the world wide web. He discusses how the online sales space has evolved and how he teaches people to make money with their websites. Comm then talks about how the average person can leverage the power of social media.
Comm finally talks about the importance for businesses to be active on apps. He created the iFart app and explains what it is. Find out more about Joel Comm at www.joelcomm.com.
Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of social media and mobile applications to expand your brand's reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.
Direct download: SW_362_FBF_Joel_Comm.mp3
Category:general -- posted at: 4:42pm EDT
Fri, 10 August 2018
Today's Flash Back Friday comes from Episode 164, originally published in September 2014.
Doug Tucker is the Managing Director of the leading international sales training organization, Sales Commando and author of the new book, ‘Sales Commando: Unleash Your Potential.’ He joins the podcast to discuss how important old selling is versus digital and online marketing and selling.
Tucker shares tips for finding prospects, engaging clients and getting referrals. He talks about why the word "selling" is considered dirty in some countries.
Tucker's book, "Sales Commando: Unleash Your Potential," has really taken off in new and emerging markets such as the UAE, South Africa, Indonesia, Thailand and the Philippines. Tucker explains why and also speaks about why his business is in Dubai.
Tucker then shifts gears and talks about younger workers and the gulf between the employment expectations of graduates and the expectations of potential employers. He thinks universities need to better equip students to find suitable employment once they have graduated by adding real-world training as part of the university course structure.
Direct download: SW_361_FBF_Doug_Tucker.mp3
Category:general -- posted at: 4:09pm EDT
Thu, 9 August 2018
In this 10th episode interview, Jason talks with serial entrepreneur Peter Sage, author of 5 Keys to Master Your Life, about his recent 6 month stay in jail and how he was able to use that as a teaching (and learning) experience for himself, the inmates, and his students.
The two touch on the importance of identity, the need for ego strength & ego drive, what drives people, and more.
[2:48] Peter's latest "adventure" that landed him in jail
[7:14] Identity plays a huge part in how you deal with life
[13:05] Peter's idea of a "contrast frame"
[15:22] Why do people give up at the first sign of adversity? The difference between ego strength & ego drive
[17:32] Most people are driven by G.O.O.P.
[21:55] We need to learn how to love more
Direct download: SW_360_Peter_Sage.mp3
Category:general -- posted at: 10:46pm EDT
Fri, 3 August 2018
Today's Flash Back Friday comes from Episode 185, originally published in February 2015.
Jason Hartman sits down with Jeff Berry for today's Speaking of Wealth show. Jason does a quick 16 minute interview with Jeff to talk about his company, Colloquy and why small businesses should adopt loyalty programs. Jeff talks about how loyalty programs help you understand the customer better and how they can also help you tailor your business to your best customer's needs on today's episode.
1:10 – Jeff's company, Colloquy, is actually a word. Jeff talks about what the word means.
4:50 – Small businesses are often closer to their clients and these businesses might not see the value of adopting a loyalty program.
6:55 – Learning about what the customer wants is just as important for a large business as it is for a small business.
9:40 – If you take your loyalty program digital, you'll be able to learn more about the customer and their needs.
11:30 – Where's the future headed with loyalty programs? Jeff explains in this segment.
15:30 – It's free to subscribe to Colloquy.
Mentioned In This Episode:
Direct download: SW_359_FBF_Jeff_Berry.mp3
Category:general -- posted at: 6:14pm EDT