Fri, 29 March 2019
Today's Flash Back Friday comes from Episode 94, originally published in September 2013.
Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting.
He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public.
Direct download: SW_403_FBF_Everte_Farnell.mp3
Category:general -- posted at: 4:26pm EDT
Fri, 22 March 2019
Today's Flash Back Friday comes from Episode 169, originally published in October 2014.
Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.
3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand.
7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.
10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views.
13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.
14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.
16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.
17:30 – YouTube.com is a major player, because it's owned by Google.
Mentioned In This Episode:
Direct download: SW_402_FBF_Lane_Fournerat.mp3
Category:general -- posted at: 12:00pm EDT
Wed, 20 March 2019
Jason Hartman talks with Mitch Russo, CEO of Mindful Guidance and author of The Invisible Organization and the new book Power Tribes: How Certification Can Explode Your Business, about how to install corporate culture, how to create a tribe of people who will make you money, and how to avoid franchise laws with one simple maneuver.
[2:26] What is a Power Tribe?
[5:10] If you don't create, install, and define a culture it will grow on its own
[9:30] Does Mitch's concept work in every business?
[13:47] You need to create videos for people so they understand you're offering them a new profession
[17:34] How do you get started?
[21:20] You need to steer clear of franchise laws, and Mitch has your solution
Direct download: SW_401_Mitch_Russo.mp3
Category:general -- posted at: 10:24pm EDT
Fri, 15 March 2019
Today's Flash Back Friday comes from Episode 200, originally published in May 2015.
Jason Hartman talks with Shane Snow, co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative.
Direct download: SW_400_FBF_Shane_Snow.mp3
Category:general -- posted at: 8:35pm EDT
Thu, 14 March 2019
Jason Hartman talks with Paul Jarvis, internet consultant and author of Company of One: Why Staying Small is the Next Big Thing for Business, about what scaling is like these days. You don't have to have a ton of employees to have a big company anymore, but your business does need a personality.
[3:25] You can scale a business without actually growing these days
[7:17] Everyone's playing the short game, how can we fix that?
[10:49] Begin. Define. Maintain.
[15:18] Your business needs to have a personality
[20:45] Adding more is an easy "solution" to business problems, but not necessarily the best one
Direct download: SW_399_Paul_Jarvis.mp3
Category:general -- posted at: 11:23pm EDT
Fri, 1 March 2019
Today's Flash Back Friday comes from Episode 114, originally published in November 2013.
Yaro Starak is an acclaimed blogger and Internet entrepreneur from Australia, Brisbane. He joins the show to discuss how people can make more than $10,000 a month just by sitting in front of their laptops. He follows up by discussing Tim Ferris' book, "4-Hour Work Week".
Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging part time through his Blog Mastermind coaching program and how to launch online membership sites through his Membership Site Mastermind course.
Direct download: SW_398_FBF_Yaro_Starak.mp3
Category:general -- posted at: 5:34pm EDT