Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.

Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.

Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.

Ford is active in real estate development both in the United States and abroad.

Key Takeaways:

[3:07] The history of the financial newsletter

[10:04] Breaking down "Ready, Fire, Aim"

[13:33] His movie making ventures

[17:42] Finding your optimal selling proposition

[23:05] Real estate investing

[28:53] How we let some industries teach us terribly

Websites Mentioned:
www.palmbeachgroup.com

Jason Hartman talks with Mitch Russo, former CEO and President of Business Breakthroughs with Tony Robbins, co-found of Timeslips Corp and author of The Invisible Organization: How Ingenious CEOs are Creating Thriving, Virtual Companies.

Key Takeaways:

[5:10] How he got into creating virtual companies

[9:30] The real issue you HAVE to understand in order to be prepared to take your company virtual

[15:22] Dealing with staff output and hours with a virtual company

[20:15] How to screen all the available technologies and which ones he likes

[26:17] When creating virtual companies hit an inflection point

Websites Mentioned:

www.invisibleorganization.com

Communications coach Beth Noymer Levine is an expert in helping Fortune 500 executives, professional and world-class athletes, and other high-profile individuals effectively think about, prepare for, and deliver their messages to important audiences. Beth is author of author of Jock Talk, Five Communication Principles Exemplified by Legends of the Sports World.

Key Takeaways:

[3:51] The 5 core principles of effective communication

[10:41] What business leaders have to do to come out ahead

[13:26] How Donald Trump and Hilary Clinton's images have (or haven't) changed because of their authenticity

[16:16] How LeBron James gave one of the best insights into his career with effective communication

[20:56] How brevity can be applied in our everyday life and make us more effective

Websites Mentioned:

www.smartmouthcommunications.com
www.jocktalkbook.com

Jason Hartman talks with Aaron Hoos, a funnel design expert, about good copywriting and sales funnels

Key Takeaways:

[5:08] The importance of a headline, and where headlines, unexpectedly, show up today

[11:01] The founders of copywriting strategy

[15:17] Working through the sales funnel

Websites Mentioned:

www.realestateinvestingcopywriter.com