Fri, 28 September 2018
Today's Flash Back Friday comes from Episode 105, originally published in October 2013.
Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.
He presents and blogs at www.FlyteBlog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell.
He is currently an Expert Blogger at www.FastCompany.com and a regular contributor at www.SocialMediaExaminer.com.
Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing.
He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
Direct download: SW_369_FBF_Rich_Brooks.mp3
Category:general -- posted at: 8:24pm EDT
Fri, 21 September 2018
Today's Flash Back Friday comes from Episode 86, originally published in August 2013.
James Altucher is the Managing Director of Formula Capital and Founder of Stockpickr. He writes the popular blog, "Altucher Confidential." He is also the author of the new book, "Choose Yourself: Be Happy, Make Millions, Live the Dream."
James first first went through big publishers to get your investing-related books out, but you now self-publish everything. James explains how viable self-publishing is and how he gets the word out for his books.
James frequently holds Twitter chats with his followers and has even written books based off these conversations. Now he is paying people to read his new. book. This strategy is already revolutionizing content marketing.
James is the first person to pre-sell a book on Bitcoin. He describes his outlook on this currency, and how will it affect gold's value.
Direct download: SW_368_FBF_James_Altucher.mp3
Category:general -- posted at: 7:45am EDT
Fri, 14 September 2018
Today's Flash Back Friday comes from Episode 116, originally published in November 2013.
David Newman is the Founder of Do It! Marketing. He's a prolific marketing speaker and author of the #1 Amazon Bestseller: "Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition."
Newman discusses the services he offers professional speakers, authors and consultants to maximize their income. He also shares some tips for speaking more profitably.
The conversation then shifts to personal marketing, including key differences between marketing one's business vs. their career. Newman explains whether the Door-to-Door Salesman can survive today. He talks about the future of marketing and selling - and business in general.
Newman tops it all off with some myths about marketing that are just no longer true, and he answers whether kickstarters work for marketing young businesses.
Direct download: SW_367_FBF_David_Newman.mp3
Category:general -- posted at: 4:41pm EDT
Fri, 7 September 2018
Today's Flash Back Friday comes from Episode 207, originally published in June 2015.
James Karl Butler is a serial entrepreneur who has built four companies from the startup phase into a million dollar business. He is the author of seven books and talks about his most recent book, The System is the Secret. He tells Jason why it's important to have a good system in place and how strong systems are the key to business growth in any industry you are in.
[2:05] Good systems are the key to growing your business rapidly.
[3:40] James talks about the various moving parts needed for a successful business.
[4:50] How do you develop a good lead generating system?
[15:05] You need some kind of lead magnet that will attract your potential customer to your website.
[18:35] How do you find good talent for your company? What's the hiring process?
[23:30] Ask your potential employee lots of questions about your business to see who they are as people and also see where you're business is lacking.
[25:00] Crave out 90 minute blocks once a week to work on these very important systems.
Mentioned In This Episode:
The E-Myth by Michael Gerber
Influence by Robert Cialdini
Direct download: SW_366_FBF_James_Karl_Butler.mp3
Category:general -- posted at: 12:00pm EDT