Wed, 18 December 2013
Chuck Gallagher is the Chief Operating Officer at American Funeral Financial and Founder and CEO at Ethics Resource Group. He's the author of "SECOND CHANCES: Transforming Adversity into Opportunity."
Chuck is a Prostate Cancer Survivor. He discusses the emotional journey from diagnosis to treatment and what happens after the treatment is over and how the side effects changed his life.
The topic then shifts to politics as Chuck discusses whether the government shutdown was ethical.
Find out more about Chuck Gallagher at www.chuckgallagher.com.
Direct download: sow-130-ChuckGallagher.mp3
Category:Podcast -- posted at: 10:26am EDT
Mon, 16 December 2013
Nir Zohar is the President of Wix. He joins the show to give us an overview of the Wix platform and capabilities and the impact Wix has on SMB's and content publishers. Zohar also tells us which Wix products specifically help publishers of content and the unique analytical capabilities Wix has.
Visit Wix at www.wix.com.
Direct download: sow-129-NirZohar.mp3
Category:Podcast -- posted at: 10:46am EDT
Thu, 12 December 2013
Donald Katz is the founder & CEO of Audible. He successfully built the world's largest seller and publisher of audiobooks. He joins the show to discuss how he built his company.
Audible isn't just a successful company. It also impacts local communities. Katz believes companies should do more social work to revitalize its surroundings. He thinks "do-good" helps businesses and their goodwill assets.
Amazon recently announced that it has launched some upgrades to its Whispersync for Voice technology to make it easier for people reading Kindle books to switch between reading and listening to the Audible audiobook version on a smartphone or tablet. Katz explains this new feature.
Audible just launched a creative partnership with Playtone, the
celebrated television, film and music production company founded
by Academy Award-winning actor-director Tom Hanks. Katz tells us more about this partnership.
Visit Audible at www.audible.com.
Direct download: sow-128-DonKatz.mp3
Category:Podcast -- posted at: 10:57am EDT
Mon, 9 December 2013
Trace Cohen is the founder of Launch.it. He joins the show to tell us how Launch.It works.
Launch.it is essentially a self-publishing platform. Anyone can publish news on the site. Trace explains how he envisions Launch.it changing PR.
Trace also discusses entrepreneurship in general and how he got started with Brand Yourself under his father's mentorship.
Visit Launch.it at www.launch.it.
Direct download: sow-127-TraceCohen.mp3
Category:Podcast -- posted at: 11:21am EDT
Fri, 6 December 2013
Adam Dince is the Head of Organic Search (SEO) at Deluxe Corp. He joins the show to discuss what small online businesses can offer that big businesses can't and how to better optimize keyword search.
He also explains what teenagers can teach businesses about social media and why young shoppers are flocking to boutiques. Dince thinks Millennials are extremely important demographics for all businesses. He shares how businesses can reach and retain them.
Find out more about Adam Dince at www.adamdince.com. Visit Deluxe Corp. at www2.deluxe.com.
Direct download: sow-126-AdamDince.mp3
Category:Podcast -- posted at: 11:07am EDT
Wed, 4 December 2013
Jason Hartman talks with professional book editor Barbara McNichol, and gives tips on several things such as grammer, and spelling.
Direct download: sow-125-BarbaraMcNichol.mp3
Category:Podcast -- posted at: 4:40pm EDT
Mon, 2 December 2013
In this episode, Jason talks with Adam Swart about his unique and important business model. Adam's company Crowds on Demand allows anyone to hire real actors to protest and picket your next movement.
Direct download: sow-124-AdamSwart.mp3
Category:Podcast -- posted at: 8:00am EDT
Fri, 29 November 2013
Jason talks with author and marketer Jay Baer. Jay is an acclaimed keynote speaker, technology marketer, and social media consultant. Jay's newst book, Youtility, talks about key marketing ideas, and unique ideas to jump start your business.
Direct download: sow-123-JayBaer.mp3
Category:Podcast -- posted at: 12:28pm EDT
Wed, 27 November 2013
Michael Weissman is the Chairman, CEO and co-founder of SYNQY Corporation (pronounce Sync-ee). Weissman sees big changes that marketers need to consider in online content marketing, so he comes on the show to discuss how a marketer can rise above all the noise in online content marketing.
Weissman explains how marketers can find enough content and gives the “right” goals all marketers should consider for digital and content marketing. He shares some tips on how marketers can better utilize technology to improve their content marketing.
Visit SYNQY Corporation at www.synqy.com.
Direct download: sow-122-MichaelWeissman.mp3
Category:Podcast -- posted at: 7:00am EDT
Mon, 25 November 2013
In this episode, Jason talks with Dan Norris, who owns a Wordpress support company. Dan provides technical support for Wordpress users and owners.
Direct download: sow-121-DanNorris.mp3
Category:Podcast -- posted at: 11:45am EDT
Fri, 22 November 2013
Brenda Garrison is a Christian speaker and author of, "Love No Matter What: When Your Kids Make Decisions You Don’t Agree With."
Garrison joins the show to discuss how parents can guide their college freshman into good decision-making. She shares some tips for building life-long relationships with kids, including the dangers of the “My-Way-or-the-Highway" parental approach. Garrison believes parents can become a student of their child, which will ultimately help them after their child makes a poor life decision.
Visit Brenda Garrison's website at www.brendagarrison.com.
Direct download: sow-120-BrendaGarrison.mp3
Category:Podcast -- posted at: 8:00am EDT
Wed, 20 November 2013
"The Prudent Marketer," Steve Mills is the founder of the LinkedIn Academy. He joins the show to discuss his "Marketing without Money Formula" and gives some tips for more effective location marketing. Mills believes in creating targeted, local content, so he shares some secrets to automating such services.
Mills is also one of the foremost experts on LinkedIn. He shares how publishers can use LinkedIn to effectively market.
Find out more about Steve Mills by visiting www.theprudentmarketer.com and www.stevemillsmarketing.com. Visit the LinkedIn Academy at www.thelinkedinacademy.com.
Direct download: sow-119-SteveMills.mp3
Category:Podcast -- posted at: 11:53am EDT
Mon, 18 November 2013
Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He's an accomplished marketing entrepreneur and speaker.
Holguin tells us about Ideal Media's content discovery platform and how he's able to offer free content marketing services to his advertisers. He describes the model and how its different from Outbrain.
Holgui then shares some content marketing rules for success. He answers what is left for advertisements to be placed on and discusses the next major place we will see ads. He also elaborates on consumers becoming numb to current advertising.
Visit Ideal Media at www.idealmedia.com.
Direct download: sow-118-EderHolguin.mp3
Category:Podcast -- posted at: 11:02am EDT
Fri, 15 November 2013
Tim Grahl is the Chief Thinker of the Out:think Group and author of, "Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book." He joins the show to discuss how any book can sell at least 1,000 copies on Amazon.
Visit the Out:think Group at www.outthinkgroup.com.
Direct download: sow-117-TimGrahl.mp3
Category:Podcast -- posted at: 11:51am EDT
Wed, 13 November 2013
David Newman is the Founder of Do It! Marketing. He's a prolific marketing speaker and author of the #1 Amazon Bestseller: "Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition."
Newman discusses the services he offers professional speakers, authors and consultants to maximize their income. He also shares some tips for speaking more profitably.
The conversation then shifts to personal marketing, including key differences between marketing one's business vs. their career. Newman explains whether the Door-to-Door Salesman can survive today. He talks about the future of marketing and selling - and business in general.
Newman tops it all off with some myths about marketing that are just no longer true, and he answers whether kickstarters work for marketing young businesses.
Find out more about Do It! Marketing at http://www.doitmarketing.com.
Direct download: sow-116-DavidNewman.mp3
Category:Podcast -- posted at: 11:45am EDT
Mon, 11 November 2013
Note: Please excuse the poor audio quality. Edward Meyer is the VP of Exhibits and Archives at Ripley Publishing. He's been with Ripley's for more than 30 years. He joins the show to explain what has helped make Ripley so sustainable, engaging and entertaining. He also shares some of the new marketing tactics he's utilizing for his books and exhibits.
Meyer then shares some crazy stories in this year's edition, such as:
- Oscar the Incredible Traveling Dog visiting over 30 countries in the past three years
- Creepy and crazy Halloween-theme stories
Visit Ripley's Publishing at www.ripleys.com.
Direct download: sow-115-EdwardMeyer.mp3
Category:Podcast -- posted at: 6:00am EDT
Fri, 8 November 2013
Yaro Starak is an acclaimed blogger and Internet entrepreneur from Australia, Brisbane. He joins the show to discuss how people can make more than $10,000 a month just by sitting in front of their laptops. He follows up by discussing Tim Ferris' book, "4-Hour Work Week".
Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging part time through his Blog Mastermind coaching program and how to launch online membership sites through his Membership Site Mastermind course.
Find out more about Yaro Starak at www.yarostarak.com. Learn how you can work two hours a day at www.2HourWorkDay.com. Become a better blogger by visiting www.blogmastermind.com.
Direct download: sow-114-YaroStarak.mp3
Category:Podcast -- posted at: 11:43am EDT
Wed, 6 November 2013
Susan Wingate is the winner of five literary awards and is a #1 Amazon Best Selling Author. She is an expert in e-book self-publishing. Her work has ranged from young adult romance to dark mystery. Susan has won various other literary awards for her short stories and poetry.
In this interview, Wingate explains how writers can create an award-winning and popular blog.
Find out more about Susan Wingate at www.susanwingate.com.
Direct download: sow-113-SusanWingate.mp3
Category:Podcast -- posted at: 11:50am EDT
Mon, 4 November 2013
Jason Drohn is an American marketing expert, author, entrepreneur, and ex-truck driver for Pepsi Bottling Group in Erie, Pennsylvania. His is a genuine story of overcoming adversity. Alongside his wife Chelsey, he has gone from living too broke to buy spaghetti noodles to leaving his truck driving job in 2006 because of the successful business he built with the power of digital marketing.
Even while studying at Mercyhurst College, Jason recognized he had a talent for communication that resonated and motivated, and he has used those gifts to build an amazingly successful marketing company and assist major companies explode their bottom line profits.
Literally thousands of people have benefited from Jason's digital training and coaching programs such as MoneySites.com and Leveling Up Marketing to name a few. He has consulted privately with both major companies and home-based business owners all over the world. Jason's business strategies for marketing on the internet are state of the art and have become one of the highest standards of quality.
Find out more about Jason Drohn at www.jasondrohn.com.
Direct download: sow-112-JasonDrohn.mp3
Category:Podcast -- posted at: 11:34am EDT
Fri, 1 November 2013
Mike Muhney is the CEO & Co-Founder VIPorbit Software Int'l, Inc and co-founder & co-inventor of ACT!. VIPorbit improves marketing to customers and leads through iPhone contacts. Muhney is dubbed as the father of CRM.
Muhney explains NRM and why he thinks it is the future of info marketing. He also discusses why social media can be bad for a company's brand.
Visit VIPorbit at www.viporbit.com.
Direct download: sow-111-MikeMuhney.mp3
Category:Podcast -- posted at: 12:06pm EDT
Wed, 30 October 2013
Tom Asacker is the author of five critically acclaimed books: The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy, and Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work.
A popular speaker, Tom lectures to corporations, associations, and universities around the world, and works confidentially with executives and management teams at a number of world-class companies. Prior to his role as a writer, professional speaker and corporate catalyst, Tom was an agitator in management posts at GE and throughout his entrepreneurial endeavors as founder of an internet startup; owner of an electronics manufacturing firm; and co-founder and CEO of a medical device company.
He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and YEO as a past member of their "Birthing of Giants" entrepreneurial executive leadership program. Tom holds a degree in Economics and Business Management, and lives in the great Northeast. Visit tomasacker.com to learn more.
Direct download: sow-110-TomAsacker.mp3
Category:Podcast -- posted at: 11:43am EDT
Mon, 28 October 2013
Rick Mulready was in the corporate internet marketing space for 12 years, having worked for the likes of AOL, Yahoo!, Funny Or Die, and Vibrant Media. During this time, he worked with a variety of advertisers from Fortune 500 brands to small businesses, running all different kinds of online ad campaigns.
A couple of years ago Rick realized the potential of social media and how entrepreneurs and small businesses can use it to grow their brand, so he took his years of internet marketing experience and knowledge, left his six-figure job and started his own business.
Rick is a regular contributor to Entrepreneur.com and runs a popular podcast called Inside Social Media. He also regularly works with the most successful brands in the world like Ford, Intel, McDonald’s, Pepsi, Coke, Gary Vaynerchuk, etc.
Direct download: sow-109-RickMulready.mp3
Category:Podcast -- posted at: 12:57pm EDT
Fri, 25 October 2013
Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005 – 2008, and he has been blogging for nearly a decade. His book, New Business Networking, is available from Que Publishing.
Since moving to Nashville, TN in 2007, Dave has co-founded two annual unconferences, PodCamp and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the US, South Africa and Australia.
In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. In May 2012, Delaney was featured by the Nashville Business Journal as a Power Leader of Technology in Nashville, TN. In 2011, Dave was awarded the prestigious Digital Media Champion AIM Award by the American Marketing Association in Nashville. In 2009, he was nominated for Nashville’s blogger of the year by the Nashville Technology Council.
Dave has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean and Mashable.
Delaney frequently speaks at private events, functions and public conferences. Engagements include South by Southwest Interactive, PodCamp Toronto, BarCamp and PodCamp Nashville, Social Media Club Nashville, American Marketing Association Nashville, Interlogix Partners Conference, Killer Tribes, Explore Nashville, Techville, and more.
To learn more about Dave, please visit his website DaveDelaney.com
Direct download: sow-108-DaveDelaney.mp3
Category:Podcast -- posted at: 6:00am EDT
Wed, 23 October 2013
Jared Easley has a very motivational podcast concept, called "Starve the Doubts," which aims to help those who are elevating in the profession tune out those who wish to bring them back down to their level or suppress their success!
Jared Easley is a self-described “everyday guy” who is passionate about connecting with others, communicating, leveraging new media & cultivating a community of like-minded citizens. He is married to his amazing wife Rachel & they have a beautiful daughter named Lana, and they live in South Florida.
You can listen to his inspiring podcast episodes at http://starvethedoubts.com. His interview list is quite impressive and full of individuals who are creative, unique, interesting & taking action!
Direct download: sow-107-JaredEasley.mp3
Category:Podcast -- posted at: 6:00am EDT
Mon, 21 October 2013
Kristi Hines is a highly sought after writer, blogger, and social media commentator who's expertise in creating high quality content for business and corporate blogs has elevated the sales and status of many companies. Hines focuses on teaching businesses the right formula to educate their customers while increasing their sales. She's been featured on an impressive list of the top info marketing websites including Social Media Examiner, Search Engine Journal, Search Engine Watch, KISSmetrics, Unbounce, and CrazyEgg.
Kristi's home base for her personal and professional blog is called "Kikolani," which covers blog marketing and blogging tips for personal, professional, and business bloggers to succeed in search and social media marketing.
You can find more information about Kristi at KristiHines.com and Kikolani.com
Direct download: sow-106-KristiHines.mp3
Category:Podcast -- posted at: 6:00am EDT
Fri, 18 October 2013
Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.
He presents and blogs at flyteblog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell.
He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com.
He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing.
He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
Direct download: sow-105-RichBrooks.mp3
Category:Podcast -- posted at: 1:55pm EDT
Wed, 16 October 2013
Greg Hickman is the Creator/Host of Mobile Mixed, a Mobile Marketing Consultant focused on retail. Hickman is also the
Co-Founder of Thumbfound, a boutique, independent mobile marketing agency. Greg started off as a self-professed "agency guy," and had the opportunity to work on brands like Pepsi, Lipton, and Walmart. In this line of work, he created and managed digital, in-store and grassroots marketing campaigns.
In 2005, Greg moved on from the larger agency to a smaller operation, but still worked with major brands, including AT&T, EA Games, Sony Pictures, The New York Jets, Florida Marlins, Winterfresh and Axe. Greg created mobile marketing campaigns for these giants, bringing them into a new space.
Over the last 3 years, Greg has spent his time and focused his passion towards developing, implementing and managing mobile marketing programs for a media network of 300 shopping centers across the country. It's an understatement to say that the mobile marketing space for retail is a hot commodity right now. According to Hickman, "Implementing the right mobile strategies can have huge impacts on your business. Whether it’s driving people to your establishment, generating increased sales online or improving retention I can help. I’ve managed initiatives that cover Mobile Web, Smartphone apps, SMS, QR Codes, Location based services, mobile SEO etc."
Mobile marketing for businesses big and small in the retail space is not going anywhere any time soon. That's what makes Greg so passionate about his strategy through Mobile Mixed. Greg wants to help you create integrated mobile marketing strategies by talking with the best and most successful mobile marketers out there.
Learn more about Greg Hickman and Mobile Mixed at http://mobilemixed.com/about/
Direct download: sow-104-GregHickman.mp3
Category:Podcast -- posted at: 8:43pm EDT
Mon, 14 October 2013
Cynthia Sanchez launched Oh So Pinteresting in February 2012 and after a few months she was approached by a company and asked if she would not only help them with Pinterest but also manage their social media accounts. In September 2012, Cynthia left her job as full time radiation oncology nurse to focus on growing Oh So Pinteresting and her new social media business.
Just like the medical world, social media is ever evolving and changing. It requires continuous study to stay up to date on the latest methods and products. Since launching the blog, Cynthia spends time taking courses and attending several conferences a year focused on social media.
In growing and marketing her own business, she has had to learn multiple social media platforms and how to create content for them. Cynthia writes the content for the blog, produces her own podcast, records videos and creates graphics.
Cynthia uses her experience as a nurse to help her empathize with clients. She continues this approach in her business and encourages clients to take the same approach in their social media marketing.
For fun, aside from exploring the usefulness of Pinterest, Cynthia enjoy traveling with her family, which consists of two sets of twins, crafting, and learning photography.
Direct download: sow-103-CynthiaSanchez.mp3
Category:Podcast -- posted at: 11:02am EDT
Fri, 11 October 2013
Dan Schawbel is Managing Partner of Millennial Branding and author of, "Promote Yourself: The New Rules For Career Success." He's also the Founder of the Personal Branding Blog. He authored the #1 international bestselling book, "Me 2.0: 4 Steps to Building Your Future."
Schawbel explains what future leaders need to know for career success and how social media is changing the game. He answers whether millenials are expensive to hire and retain.
Schawbel also tells us more about Millennial Branding and his Personal Branding Blog, and how he's made them so popular.
Find out more about Dan Schawbel at www.danschawbel.com. Visit the Personal Branding Blog at www.personalbrandingblog.com.
Direct download: sow-102-DanSchawbel.mp3
Category:Podcast -- posted at: 10:54am EDT
Wed, 9 October 2013
David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.
His previous experience is as a recovering marketing VP for two U.S. publicly traded companies and was also an Asia marketing director for Knight-Ridder, at one time the world’s largest information company. David has lived and worked in New York, Tokyo, and Hong Kong. He currently resides in the Boston area.
David currently works as an advisor to numerous emerging companies in the marketing technology field including HubSpot, GrabCAD, Libboo, VisibleGains, ExpertFile, GutCheck, and Newstex. He also spends his time working with various nonprofits that interest him including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. In the past he was on the boards of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013).
Direct download: sow-101-DavidMeerman.mp3
Category:Podcast -- posted at: 12:03pm EDT
Mon, 7 October 2013
On this episode, Jason Hartman is joined by Jack Canfield, America’s #1 Success Coach, to talk about Jack’s journey to success as founder and CEO of Chicken Soup for the Soul Enterprises, founder and chairman of The Canfield Training Group, and his latest project, Bestseller Blueprint Training Program. As the beloved originator of the Chicken Soup for the Soul® series, Jack Canfield fostered the emergence of inspirational anthologies as a genre - and watched it grow to a billion dollar market. As the driving force behind the development and delivery of more than 123 million books sold through the Chicken Soup for the Soul® franchise (and over 500 million copies in print worldwide), Jack Canfield is uniquely qualified to talk about success. His proven formula for success reached global acclaim with his most recent National Bestseller, The Success Principles™: How to Get from Where You Are to Where You Want to Be. For his fascinating story, listen at: www.SpeakingofWealth.com.
Jack is a multiple New York Times bestselling author, including titles such as The Power of Focus, The Aladdin Factor, Dare to Win, You’ve Got to Read This Book! and The Key to Living the Law of Attraction. He is the Founder and Chairman of The Canfield Training Group in Santa Barbara, California, which trains entrepreneurs, educators, corporate leaders and motivated individuals how to accelerate the achievement of their personal and professional goals. Jack is also the founder of The Foundation for Self-Esteem in Westlake Village, California, which provides self-esteem resources and trainings to social workers, welfare recipients and human resource professionals. Jack wrote and produced the Goals Program, a video training program for California welfare recipients. To date, the program has been responsible for helping 450,000 people get off welfare.
Jack is a featured teacher in the movie “The Secret”, “The Opus”, “The Cure”, "The Tapping Solution”, and “Yes IS the Destination...No is How You Get There.” He has recently been filmed for inclusion in two more films entitled “Discover the Gift” and “Awakening.”
Jack has also been a featured guest on more than 1,000 radio and television programs in nearly every major market worldwide - many of them on a repeat basis. A sample of these shows include Oprah, Montel, Larry King Live, 20/20, Inside Edition, The Today Show, Fox and Friends, The CBS Evening News, The NBC Nightly News, Eye to Eye, CNN's Talk Back Live!, PBS, QVC and many others.
Direct download: sow-100-JackCanfield.mp3
Category:Podcast -- posted at: 5:53pm EDT
Fri, 4 October 2013
John Lee Dumas is the founder of Entrepreneur On Fire, a daily Podcast that revolves around the stories of business startups and successes. John spent over 8 years in the Army, and then tried to get into the finance world. After listening to other Podcasts out there, he realized that there was no "daily" content out there.
So John set off to start his own daily Podcast and wanted to interview entrepreneur's that were successful in their niche. Today, John still has his daily Podcast show, and has interviewed people such as Seth Godin, and Tim Ferriss. John has over 300 episodes and counting. In this show, Jason Hartman talks with John about how he got started and how he maintains his business. Learn more at http://www.entrepreneuronfire.com.
Direct download: sow-99-JohnLeeDumas.mp3
Category:Podcast -- posted at: 10:00am EDT
Wed, 2 October 2013
Lewis Schiff is the Executive Director of the Inc. Business Owners Council and author of, "Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons."
Yahoo CEO Marissa Meyer recently laid down the jackhammer: all her employees must now report to the office... no more working at home. Schiff discusses this debatable cultural phenomena. He also breaks down entrepreneurship and how important ideas are to entrepreneurial success. Apparently, doing what you "love" will not necessarily give you the best return.
Lewis Schiff is the chairman and executive director of Inc. Business Owners Council. His new book, Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons, was released in March, 2013. His new book, as well as his previous books, The Influence of Affluence and The Armchair Millionaire are based on research on best practices of high net worth and high-performing households.
Visit Lewis Schiff's website at www.lewisschiff.com/. Check out Inc.'s Business Owners Council at www.inc.com/.
Direct download: sow-98-LewisSchiff.mp3
Category:Podcast -- posted at: 11:31am EDT
Tue, 1 October 2013
Neil Waterhouse is the founder of Waterhouse Research and an eBay millionaire;. He's also the author of, "Million Dollar Ebay Business From Home - A Step By Step Guide."
Waterhouse explains how people can start businesses with no money and how they can automate businesses, so they can live the "Internet lifestyle." Waterhouse also shares his tips for simple photography and sales copy, and how we can apply all of this to make money on eBay.
Find out more about Neil Waterhouse at www.neilwaterhouse.com.
Direct download: sow-97-NeilWaterhouse.mp3
Category:Podcast -- posted at: 12:09pm EDT
Thu, 26 September 2013
Dave Jackson has been educating people about technology since 1995. He once designed a class to teach people how to surf the Internet because they had no idea what it was. At one point in his his career he was the three time “Employee of the Year” winner for a company that was netting over 40 million dollars a year. Mr. Jackson worked in about every department the company had including a technician, customer service rep, marketing director, software developer, and training manager.
In late 2005 he launched the School of Podcasting, a website with step by step tutorials on how to podcast. This has lead to other podcasting related sites and services including Podcast Mechanic dealing with consulting in the world of podcasts, Podcast Clicks which is geared towards promotion, Learn to Subscribe a free tutorial for listeners of his shows, and many more.
When he is not podcasting he is a musician in a local band, active in his church, and is currently working on his Bachelor’s Degree (in education specializing in Tech Ed) at the University of Akron in Akron, Ohio.
Direct download: sow-96-DavidJackson.mp3
Category:Podcast -- posted at: 5:31pm EDT
Mon, 23 September 2013
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows.
He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.
Direct download: sow-95-RicDragon.mp3
Category:Podcast -- posted at: 11:30am EDT
Thu, 19 September 2013
Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting.
He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public.
Find out more about Everte Farnell at www.evertefarnell.com.
Direct download: sow-94-EverteFarnell.mp3
Category:Podcast -- posted at: 10:18am EDT
Mon, 16 September 2013
Mike Salvaggio is the CEO of SEO Brand. He joins the how to discuss how important social media is to a campaign.
Salvaggio has been a leader in the internet marketing and development industry since 2000. In 2002, he organized and wrote a FICO credit score repair eBook that quickly sold over 50,000 copies and transitioned into his next endeavor, Net Direct, a global fulfillment consulting firm. While operating Net Direct out of his home and a nearby office, Salvaggio was recruited to turnaround Caiman and DVD Legacy, two of the biggest marketplace traders on Amazon.com and many different domestic and international online marketplaces. After doubling the gross profit in less than 1 year, the company was sold to a private equity firm primarily based upon the huge success of the search marketing and search engine optimization efforts he designed and employed.
Salvaggio started SEO Brand, a full service software development and online services company specializing in application development, pay per click advertising, and search engine optimization in 2002 with his partner Michael Abitbol. With his extensive experience, Salvaggio continues to bring new concepts and creative strategies to the industry. Throughout his career, Salvaggio has held positions with leading corporations including Sunoco, Staples and Mail Services Incorporated. Salvaggio holds a degree from the University of Pennsylvania's prestigious Wharton School of Business and is currently pursuing a Master of Science in Organization Dynamics at The University of Pennsylvania. In his free time, he enjoys spending time with his wife and two children, as well as playing basketball and video games, and watching movies.
Visit SEO Brand at www.seobrand.com.
Direct download: sow-93-MikeSalvaggio.mp3
Category:Podcast -- posted at: 11:06am EDT
Thu, 12 September 2013
Born in Zimbabwe, Gary Bembridge has a Bachelor of Commerce from the University of Natal-Kwazulu (South Africa) and has been based in London since 1987. During his varied career he held roles as diverse as the Global Vice President Marketing for the iconic Johnson’s Baby brand, the Global Vice President of eBusiness and the Global Vice President of the RoC Anti-Age Skincare.
He now consults, talks, runs training programs, blogs, podcasts, and writes on his main interests of brand building, positioning and differentiation through his company "Gary Bembridge Unleashed".
Gary’s Unleashed on Marketing Podcast won awards in the European Podcast Awards in 2010, 2011 and 2012.
Direct download: sow-92-GaryBembridge.mp3
Category:Podcast -- posted at: 6:00am EDT
Mon, 9 September 2013
Ben Bressington is the CEO of iGamify. He joins the show to discuss how gamification can increase and engage customers.
Bressington also tells us about publishing mobile apps and how apps have changed the way people communicate. He shares some tips on using social media to manage brands and one's image.
Visit iGamify at www.igamify.com. Find out more about Benn Bressington at www.aussieben.co
Direct download: sow-91-BenBressington.mp3
Category:Podcast -- posted at: 7:48pm EDT
Fri, 6 September 2013
Jason talks with Alan Siegal, who is the author of the book Simple. They discuss about the ways people and companies need to make things more simple.
Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, and empathy. It lays the foundation for organizations that want to enhance customer experience as a way to drive business results. This insightful book reveals the reasons why confusion continues to persist, inspires us to seek clarity, shows how organizations that embrace simplicity come out on top, and provides tangible, concrete ways to conquer complexity.
Direct download: sow-90-AlanSiegal.mp3
Category:Podcast -- posted at: 6:00am EDT
Tue, 3 September 2013
Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She's now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.”
Gill discusses how businesses can create compelling brands based on emotional connection, authentic value and flawless delivery. She shares a few core mindshare methods and how businesses can capture the mindshare of their customers.
Find out more about Libby Gill at www.libbygill.com.
Direct download: sow-89-LibbyGill.mp3
Category:Podcast -- posted at: 12:36pm EDT
Fri, 30 August 2013
Trent Silver is the Chief Marketing Officer of SilverVisibility, Founder of PhoneDaddy, and Founder of CashForPurses. He's nicknamed the "Robin Hood of Hollywood" because he helped Lindsay Lohan with her financial problems and Charlie Sheen with his drug addiction.
Silver is one of the rare folks who's gotten rich at an early age in performance and affiliate marketing. Silver explains what businesses he's built and the genesis for the "Cash for" items such as cell phones, gold, and purses. He also shares how his businesses help the environment.
Silver discusses the effectiveness of affiliate business models. A lot of the marketing publishers employ tactics that can be considered deceptive. Silver shares his thoughts on shaving leads
Find out more about Trent Silver at www.silvervisibility.com. Check out Silver's businesses at www.cashforpurses.com and www.PhoneDaddy.com.
Direct download: sow-88-TrentSilver.mp3
Category:Podcast -- posted at: 3:17pm EDT
Mon, 26 August 2013
Dave Hamilton is the co-founder of both The Mac Observer and BackBeat Media. He is also the producer and co-host of The Mac Observer's Mac Geek Gab Podcast.
Dave maintains his blog at DaveTheNerd.com
Direct download: sow-87-DaveHamilton.mp3
Category:Podcast -- posted at: 3:25pm EDT
Fri, 23 August 2013
James Altucher is the Managing Director of Formula Capital and Founder of Stockpickr. He writes the popular blog, "Altucher Confidential." He is also the author of the new book, "Choose Yourself: Be Happy, Make Millions, Live the Dream."
James first first went through big publishers to get your investing-related books out, but you now self-publish everything. James explains how viable self-publishing is and how he gets the word out for his books.
James frequently holds Twitter chats with his followers and has even written books based off these conversations. Now he is paying people to read his new. book. This strategy is already revolutionizing content marketing.
James is the first person to pre-sell a book on Bitcoin. He describes his outlook on this currency, and how will it affect gold's value.
Visit Altucher Confidential at www.jamesaltucher.com.
Direct download: sow-86-JamesAltucher.mp3
Category:Podcast -- posted at: 7:00am EDT
Mon, 19 August 2013
Ryan Holiday is the Director of PR Strategy at American Apparel and author of, "Trust Me, I'm Lying: Confessions of a Media Manipulator." He explains how he manipulated the media and lied his way to MSNBC, Inside Edition, ABC, NY Times, and many more outlets.
Ryan believes contemporary blogging practices are similar to 19th and 20th century yellow journalism. He thinks big business drives today's media.
Mark Cuban recently lashed out at Facebook, saying their promoted posts are ridiculous. Ryan analyzes whether Facebook really improves a company's brand.
Find out more about Ryan Holiday at www.ryanholiday.net.
Direct download: sow-85-RyanHoliday.mp3
Category:Podcast -- posted at: 1:43pm EDT
Mon, 5 August 2013
Patrick Ambron is Co-founder & CEO of Brand Yourself, which helps shape online profiles for people, companies and brands. Ambron explains how people can brand themselves better online. He believes there is significant room for the online reputation management industry to grow.
Ambron is still in his mid-20's. He explains how he got involved with this business while still in college at Syracuse University.
Visit Brand Yourself at www.brandyourself.com.
Direct download: sow-84-PatrickAmbron.mp3
Category:Podcast -- posted at: 12:44pm EDT
Thu, 25 July 2013
Jason talks with the creator of Stealth Seminar about how to create and sustain an automated webinar.
Direct download: sow-83-GeoffRonning.mp3
Category:Podcast -- posted at: 9:00am EDT
Fri, 19 July 2013
Brian Solis is the Principal at Altimeter Group and author of, "What's the Future of Business: Changing the Way Businesses Create Experiences." He is viewed as a stellar keynote speaker.
In this interview, Solis explains a new generation of consumerism and how he is reaching Generation Connected, or Gen C. He is working on ways to improve business performance engagement and relationships for a new generation of consumerism. Solis also breaks down how digital culture is changing the landscape of business, consumerism, and the workplace. Recently, Solis faked Tweets from notable celebrities in support of his book. He explains his though-process.
Find out more about Brian Solis at www.briansolis.com.
Direct download: sow-82-BrianSolis.mp3
Category:Podcast -- posted at: 12:58pm EDT
Tue, 2 July 2013
Ken Blanchard is the author of the new book, "TRUST WORKS!" He is also author of the #1 New York Times bestseller, "The One Minute Manager."
Blanchard suggests that men should lead their families like Jesus. Using this principle, he explains how managers can reaffirm good work when giving a reprimand.
In today’s polarized society, building and sustaining trust has become seemingly elusive. Blanchard's ABCD trust model addresses the factors that lead to discord. Blanchard discusses his assessments for measuring trust and tools for building trust skills.
Few people have influenced the day-to-day management of people and companies more than Ken Blanchard. A prominent, sought-after author, speaker, and business consultant, Dr. Blanchard is universally characterized by his friends, colleagues, and clients as one of the most insightful, powerful, and compassionate individuals in business today. Ken is one of the most influential leadership experts in the world and is respected for his years of groundbreaking work in the fields of leadership and management.
When Ken speaks, he speaks from the heart with warmth and humor. He is able to speak to an audience and communicate with each person as if they were alone and talking one-on-one. Ken is a sophisticated storyteller with a knack for making the seemingly complex easy to understand.
Dr. Ken Blanchard is the cofounder and Chief Spiritual Officer of The Ken Blanchard Companies ® , an international management training and consulting firm that he and his wife, Margie Blanchard, began in 1979 in San Diego, California. In addition to being a renowned speaker and consultant, Ken also spends time as a visiting lecturer at his alma mater, Cornell University, where he is a trustee emeritus of the Board of Trustees.
Starting with his phenomenal best-selling book, The One Minute Manager ® , coauthored with Spencer Johnson, which has sold more than 13 million copies and remains on best-seller lists, to Raving Fans ® , Gung Ho! ® , and Whale Done! , Ken’s impact as a writer is far reaching. His books have combined sales of more than 18 million copies in more than 25 languages. Ken has received many awards and honors for his contributions in the fields of management, leadership, and speaking. The National Speakers Association awarded him its highest honor, the “Council of Peers Award of Excellence.” He was inducted into the HRD Hall of Fame by Training magazine and Lakewood Conferences, and he received the Golden Gavel Award from Toastmasters International.
Ken also received The Thought Leadership Award for continued support of work-related learning and performance by ISA—The Association of Learning Providers. Ken has been inducted into Amazon’s Hall of Fame as one of the top 25 best-selling authors of all time. The business school at Grand Canyon University bears his name. In addition, Ken teaches students in the Master of Science in Executive Leadership Program at the University of San Diego.
Born in New Jersey and raised in New York, Ken received a master’s degree from Colgate University, and a bachelor’s and PhD from Cornell University. An avid golfer, Ken belongs to the Loch Lomond Golf Club in Scotland.
Visit Ken Blanchard's website at www.kenblanchard.com.
Direct download: sow-81-KenBlanchard.mp3
Category:Podcast -- posted at: 4:54pm EDT
Mon, 13 May 2013
Relationship expert and best-selling author, Dr. John Gray, joins Jason Hartman to talk about research studies and Dr. Gray’s new work, “Boys to Men.” Dr. Gray talks about how his observations have been backed up by and further explained by brain studies, showing obvious differences between men and women in brain function and hormones that affect health and behavior. He offers a deeper explanation of these differences based on scientific research showing how activities particular to each gender, diet, and an increased existence of xenoestrogens in our environment play a significant role in hormonal balance and imbalance. Dr. Gray discusses the proper use of supplements and the dangers of pharmaceuticals. This leads into his new work regarding healthy male development and his upcoming new book, Boys to Men, a look at how boys have been affected by today’s culture, showing a higher dropout rate than girls, lower comprehension, and higher instances of boredom and depression. The high carbohydrate diet we consume plays a big role in this trend, and he cites inflammation in the brain as one factor in decreased comprehension. He describes activities, diet and supplements that can alleviate inflammation and stress and bring about optimal health in both men and women.
John Gray, Ph.D. is the best-selling relationship author of all time and the most trusted voice in relationships today. He is the author of 17 books, including The New York Times #1 Best-Selling Book of the last decade, MEN ARE FROM MARS, WOMEN ARE FROM VENUS. His 17 books have sold over 50 million copies in 50 different languages around the world.
John is a leading internationally recognized expert in the fields of communication and relationships. His unique focus is assisting men and women in understanding, respecting and appreciating their differences. John's advice can be easily used to improve relationships at home and in the workplace.
For more than 35 years, John Gray has conducted public and private seminars for thousands of participants. In his highly acclaimed books, videos and transformational seminars, John entertains and inspires audiences with practical communication techniques. John’s purpose is to create a world where men and women understand, respect, appreciate and ultimately work together.
Summit Entertainment (Lionsgate) has purchased the rights to John Gray’s bestseller “Men are From Mars, Women are From Venus” with the intention of creating a feature film and TV series. Summit has hired Harry Elfont and Deborah Kaplan to adapt and direct the title into a romantic comedy, with BermanBraun's Lloyd Braun and Gail Berman producing.
John Gray is a popular speaker on the national and international lecture circuit and often appears on television and radio programs to discuss his work. He has made guest appearances on such shows as Oprah, The Dr. Oz Show, Good Morning America, The Today Show, The CBS Morning Show, Live with Regis, Fox & Friends Weekend, Good Morning New York, Larry King Live, CNN and Company and many others. He has been profiled in major publications across the United States. John Gray lives with his wife and children in Northern California.
Direct download: sow-80-JohnGray.mp3
Category:Podcast -- posted at: 12:00am EDT
Tue, 7 May 2013
Susan Wiggs is a best-selling romance writer. The publishing business is struggling yet she's sold almost 30 million books. In this interview, Wiggs discusses her secrets to success.
Direct download: sow-79-SusanWiggs.mp3
Category:Podcast -- posted at: 6:08pm EDT
Wed, 17 April 2013
Naresh Vissa is a Digital Media Sales Consultant, having done work for clients such as the Hard Assets Alliance, The Wall Street Shuffle, and The Institute for Energy Research. He is also the former Director of The Stansberry Radio Network and former Director of Media Strategy for Stansberry & Associates Investment Research, which is one of the largest private investment publishers in the world.
Naresh freelances in broadcast and print media for several national publications, including USA Today, Business Insider, Yahoo!, HumDesi Radio, and Minyanville. He has been featured on MSNBC, Bloomberg, Business Week, Huffington Post, Hindustan Times, India Today and other media. In 2009, Naresh co-hosted the top-rated financial talk show in the Dallas/Fort Worth metropolis, The Wall Street Shuffle. Regular guests on his shows have included Congressman Ron Paul, CNN Chief Business Correspondent Ali Velshi, Senate candidate Peter Schiff, Girls Gone Wild founder Joe Francis, and authors Steve Forbes, Michael Lewis and Robert Kiyosaki. He has booked more than 800 guests in the fields of finance, economics, business management & consulting, self-help, leadership, sales and marketing.
Naresh also founded Krish Media & Marketing, Inc., consulting for an eclectic set of clients that includes The Financial Survival Network and Racine Assets. He has worked for JP Morgan Chase, Houston Astros, and the American Junior Golf Association. In addition, Naresh aided the Houston Rockets’ staff in selecting draft picks Aaron Brooks, Carl Landry and Donte Greene in the 2007 and 2008 NBA Drafts.
While making a name in the business world, Naresh never compromised his education. Despite taking as many as 27 credit hours a semester while at Syracuse University, Nareshgraduated Magna Cum Laude from the Renée Crown University Honors Program, triple majoring in broadcast and digital journalism, finance, and accounting at the S.I. Newhouse School of Public Communications and Martin J. Whitman School of Management. He was given numerous awards for his academic, leadership and speaking abilities, and Morgan Stanley nominated him as an Emerging Student Leader. During his junior and senior years, he served as an analyst for the Orange Value Fund, where he managed an investment portfolio in excess of $1.2 million of private investor money. Upon graduation, he was named as one of the highest achieving students in his graduating class.
Naresh earned a Master’s Degree from Duke University’s Fuqua School of Business, concurrently working as an admissions recruitment coordinator, marketing and communications blogger, and strategy research assistant to Executive in Residence Professor Bill Sax.
A former academic tutor, counselor to underrepresented students, and middle school assistant basketball coach at the nationally renowned Village School in Houston, Nareshfrequently donates his time to community service and social advocacy. He holds a first-degree Black Belt in Taekwondo.
Visit Naresh Vissa's website at www.nareshvissa.com.
Direct download: sow-78-NareshVissa.mp3
Category:Podcast -- posted at: 8:00am EDT
Fri, 12 April 2013
Jason Hartman welcomes Zac Johnson, a widely respected leader in the blogging and online marketing community. Through Zac’s popular blogs, bloggingtips.com andzacjohnson.com, he has helped thousands of readers grow their brands and make money online. Zac shares his success story, including tips for gathering leads, the step-by-step affiliate marketing process, becoming a merchant, finding offers to promote and much more. He discusses using Amazon.com, Click Bank, and more to get the best commission sales. He also answers the question about how to pick a niche to focus on if you want to be a successful affiliate marketer. For more tips, tools and advice, visit www.SpeakingofWealth.com.
A self-taught entrepreneur, Zac has been making money online for over 15 years and has been involved in nearly every facet of internet marketing, while also finding great success in the world of blogging. In 2007, Zac launched his first blog at ZacJohnson.com, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac's personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog.
Direct download: sow-77-ZacJohnson.mp3
Category:Podcast -- posted at: 12:00am EDT
Tue, 9 April 2013
Jon Ferrara is the Founder & CEO of Nimble. Nimble is revolutionizing social media and CRM through social selling. Ferrara explains how he is powering it.
Direct download: sow-76-JonFerrara.mp3
Category:Podcast -- posted at: 12:00am EDT
Sun, 7 April 2013
There is hardware and software technology available for every business need under the sun, with more being developed every day, yet many people who purchase these tools rarely use them to their full potential or the tools become dormant and replaced by the next new thing on the market. Jason Hartman is joined by self-proclaimed techno-geek, Sierra Modro of Leap to Greatness, to talk about how to uncover the resources businesses already have on hand. Sierra explains that most people don’t realize the full potential and profitability of the technology they currently own, often being drawn in by new products and services claiming to save time and money. They may not realize how much time and work will go into fully implementing all of the available tools of a new product or service. Sierra gives the example of the iPad and how it is not being fully utilized for business needs. She recommends several useful tools that businesses can implement inexpensively or free, such as Dropbox. For more details, listen at: www.SpeakingofWealth.com.
A true technology geek at heart, Sierra Modro has been working with computers since her first Commodore 64. For more than 18 years, Sierra was an internationally recognized technology evangelist for Intel Corporation, Informix and Digimarc Corporation, promoting new technology in 14 countries around the world, from Portland to Prague and Moscow to the Midwest. Recognized by Microsoft for her contributions in touch and tablet computing, Sierra stays on the cutting edge of technology.
Sierra leverages her extensive background in hardware, software, and user design to help organizations to Activate Your Dormant Assets. She works with organizations to optimize technology adoption with existing investments, creating a technology positive environment. Most organizations already have more technology than they are effectively using. Stop wasting your technology resources. Increase revenue, improve productivity, and reduces expenses. Sierra can be found at: http://www.leaptogreatness.
Direct download: sow-75-SierraModro.mp3
Category:Podcast -- posted at: 6:42pm EDT
Fri, 29 March 2013
Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael’s and Bonnie’s highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well.
Starting with no money and no knowledge of the wine industry, Michael and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Their new book is entitled: The Barefoot Spirit: How Hardship, Hustle and Heart Built a Bestselling Wine. To hear more details, visit: www.SpeakingofWealth.com.
Barefoot Wines went on to win the industry’s top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005. Since then, along with Bonnie, Michael has been a valued advisor to large and small corporations and start-ups, offering his real world experience to improve their profitability, grow their brands, and improve their culture. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability.
Michael is a funny, informative, and inspiring speaker who delivers keynotes for conventions, corporations and national conferences. (Audiences love the quirky Barefoot stories he weaves in with how-to advice they can put into practice right away.) He is also a seminar and webinar leader, a guest lecturer at business and entrepreneurial schools, and a contributor to a variety of publications. Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied “hard-knocks” experience, she offers practical solutions for all aspects of starting a business. She loves showing others how to avoid painful and costly mistakes and directing them toward profitability. Michael and Bonnie coauthor weekly business blogs at www.thebarefootspirit.com and www.thebrandauthority.net.
Direct download: sow-74-Barefoot.mp3
Category:Podcast -- posted at: 7:24pm EDT
Tue, 26 March 2013
Marketing techniques have evolved exponentially with the introduction of the internet and social media apps, and to stand out from the competition, it requires strong thought leadership. Jason Hartman is joined by marketing expert, David Newman, to talk about the four level s of marketing. David explains what 80% of business owners miss that causes marketing overwhelm and sales burnout, whether more is better than less marketing, and how to laser-focus marketing to get better results. He shares examples of successful marketing efforts of a wide range of businesses. David emphasizes doing what you know and following the Three E Rule: Easy, Effortless and Enjoyable. Additionally, three important factors for a successful thought leader are credibility, trust and relevance. For more information, visit: www.SpeakingofWealth.com.
David Newman is a marketing expert who works with corporations, entrepreneurs and groups who want to use speaking and thought leadership strategies to sell more products and services. David is also the author of the upcoming book, Do It! Marketing: 77 Ways to Boost Sales, Maximize Profits and Crush Your Competition. There are a ton of free resources on David's website, www.doitmarketing.com, and that's also where you can go to download his free 96-page strategic marketing ebook.
Direct download: sow-73-DavidNewman.mp3
Category:Podcast -- posted at: 11:43am EDT
Thu, 14 March 2013
Jason Hartman teams up with Bloodhound.com founder, Anthony Krumeich, to talk about organizing and executing successful trade shows. Anthony talks about the path that led to him becoming the 26-year-old successful co-founder and CEO of Bloodhound.com. What began as an idea to do something with text messaging apps ended up turning into the development of apps that provide practical tools and solutions for event organizers. The apps are very attractive to organizers because they work for small or large events, can be customized, provide many relevant and timely features, and the more chaotic the event the better the Bloodhound app works.
Before founding Bloodhound, Anthony studied symbolic systems and mathematics at Stanford and participated in honors research in systems neuroscience. He also studied philosophy of mind at Oxford. He grew up in a suburb of New York City and won 1st place at the 2004 Intel International Science & Engineering Fair. Anthony is passionate about combining his interests in technology, human behavior, and design to create new opportunities. He enjoys live music, sailing, and his Boxer, Champ. The website ishttp://bloodhound.com/.
Direct download: sow-72-AnthonyKrumeich.mp3
Category:Podcast -- posted at: 1:08pm EDT
Tue, 26 February 2013
In 2006, Alan Levy, BlogTalkRadio’s Co-founder and CEO, starting writing a blog to update his family and friends about the condition of his ailing father. It was then that he saw the power of the social web, but realized that there were no platforms, which enabled a live two-way conversation with an audience. Jason Hartman is joined by Alan Levy to talk about the progression from a simple blog to a live online format on which people could call in. Alan set out to create in Internet talk radio network that leveraged a device everyone has – a phone. Listen at: www.SpeakingofWealth.com.
No stranger to voice-based communications, Alan has founded multiple telecommunications companies. Alan was President and COO of Destia Communications, helping build Destia into a global telecom enterprise with operations and customers in 10 countries and more than $350 million in annual revenue. Destia’s May 1999 IPO was shortly followed in December 1999 by the sale of the company to Viatel in a transaction valued in excess of $1 billion. Today, BlogTalkRadio, powered by Cinchcast, is the only platform that provides hosts the ability to interview multiple guests in different locations and take moderated questions from listeners tuning in live via landline, mobile or Skype. Alan explains how BlogTalkRadio works, the various platforms and the ad model available, and talks about the newest innovations available through the Cloud. He offers some great tips about standing out from the crowd.
Cinchcast is Alan’s newest endeavor in 2010. His online publishers wanted something they could use within their own environment. The Cinchcast platform provides them with the concept of their own radio network and allows a large company or organization to host such things as a large townhall meeting, conference calls and more because it is built on a conference bridge and phone integration, unlike platforms like GoToMeeting that have limited space and chat integration.
Alan wraps up by sharing his story of successes that ultimately led him to the creation of BlogTalkRadio and Cinchcast. The mission of his company is to provide an accessible platform that gives anyone the ability to express themselves and connect with an audience anytime, anywhere in the world.
Direct download: sow-71-AlanLevy.mp3
Category:Podcast -- posted at: 10:54am EDT
Mon, 4 February 2013
Communication is an art and science. Some people are great communicators, while others struggle to talk to anyone. Jason Hartman invites Kerry Patterson, co-author of Crucial Conversations, to talk about some of the basics of interpersonal communication. While researching this subject, the problems were pretty obvious – power struggles, strong emotions and differing opinions. The solutions were less obvious. Kerry talks about listening and verbal skills, where often what happens is people avoid a crucial conversation or handle a conversation badly, suffering the consequences either way. The solutions begin with having an open mind and putting persuasion aside, and listen, even when others overreact or withdraw. Kerry discusses high-stakes confrontations and conversations in the business setting and in the family setting. He stresses it is very important not to tell yourself an ugly story about why someone did or didn’t do something that upset or disappointed you, and to realize you don’t know the facts. Actions themselves are neutral. Focus on the facts, not a conclusion. Please listen at: www.SpeakingofWealth.com for more valuable information on effective communication.
Kerry Patterson is the four-time New York Times best-selling co-author of Crucial Conversations, Crucial Confrontations, Influencer, and Change Anything. For more than 25 years, he has served as an expert in organizational behavior, interpersonal communication and corporate training. Patterson is also the co-founder of VitalSmarts, an innovator in corporate training and organizational performance. VitalSmarts has consulted with more than 300 of the Fortune 500 companies, has been listed by Inc. magazine as one of the fastest-growing companies in America for eight consecutive years, and trained more than 800,000 people worldwide. More can be found at www.vitalsmarts.com.
Direct download: sow-70-KerryPatterson.mp3
Category:Podcast -- posted at: 12:34pm EDT
Wed, 23 January 2013
Jason Hartman and Black Dog Promotions Owner, Scott Kelly, put together the relationship between public relations, social media, marketing and sales. Scott defines public relations as a relationship with the media and relating to the public, getting the word out on activities. He and Jason discuss best strategies for media exposure with the face of social media changing so much through the years. Scott emphasizes that the goal of the business or a campaign has to be clear in order to capture an audience to promote a product or service. Scott provides some tips and tools for a successful public relations/marketing campaign through social media. For more details, listen at: www.SpeakingofWealth.com.
Direct download: sow-69-ScottKelly.mp3
Category:Podcast -- posted at: 1:37pm EDT
Wed, 16 January 2013
As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc., talk about what this means from a market intelligence standpoint. There are three standards that define uniqueness in thought leaders: 1. What haven’t [...]
Direct download: sow-68-VickieSullivan.mp3
Category:Podcast -- posted at: 7:23am EDT
Wed, 9 January 2013
One of the greatest ways in the current technological age to generate some extra money is through passive income. The concept has been around and in practice for some time now, and there are many tips and tools available to get started or improve an existing process. Listen on as Jason Hartman interviews the owner [...]
Direct download: sow-67-PatrickFlynn.mp3
Category:Podcast -- posted at: 7:47am EDT
Mon, 7 January 2013
Jason Hartman and Ken McArthur get together to talk about making an impact in people’s lives. People have the ability to make either a positive or negative difference in the lives of millions of people. Creating products and services or providing valuable solutions to problems can make a positive impact and Ken explains some of [...]
Direct download: sow-66-KenMcArthur.mp3
Category:Podcast -- posted at: 6:51am EDT
Wed, 2 January 2013
Jason Hartman interviews Jane Atkinson, business and speaking consultant with Speaker Launcher, about the best methods to develop a successful speaking business. Jane describes her process, Ready, Aim, Fire. In the Ready stage, it’s getting crystal clear on what the speaker is promoting or selling. The Aim phase is making sure the speaker’s websites are [...]
Direct download: sow-65-JaneAtkinson.mp3
Category:Podcast -- posted at: 3:46pm EDT