Fri, 25 October 2019
Today's Flash Back Friday comes from Episode 215, originally published in September 2015.
Jason Hartman talks with Jenny Q. Ta, CEO of Sqeeqee, about monetizing social networking.
[4:25] How the user can profit from social networking on her site
[10:43] The viral growth of Sqeeqee
[15:23] If we're in another technology bubble
Direct download: SW_453_FBF_Jenny_Ta.mp3
Category:general -- posted at: 12:00pm EDT
Thu, 24 October 2019
Jason Hartman talks with Jeff Fromm, the Millennial Marketing Guy, about the differences between Gen Y and Gen Z. While the two generations are close in age, they are incredibly different when it comes to advertising, so it's crucial that you know the difference in the two. Jeff explains how those differences will impact society at large and certain industries specifically.
[3:04] Gen Z are NOT Millennials to the 2nd degree. They're more like Gen X
[6:36] Some of the big differences between Gen Y and Gen Z
[15:10] Gen Z and Y both like to be involved with companies that support their causes, but there are some differences
[19:18] Will the Millennials and Gen Zers have interest in the McMansions that were built?
Direct download: SW_452_Jeff_Fromm.mp3
Category:general -- posted at: 2:06pm EDT
Fri, 18 October 2019
Today's Flash Back Friday comes from Episode 108, originally published in October 2013.
Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005 – 2008, and he has been blogging for nearly a decade. His book, New Business Networking, is available from Que Publishing.
Since moving to Nashville, TN in 2007, Dave has co-founded two annual unconferences, PodCamp and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the US, South Africa and Australia.
In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. In May 2012, Delaney was featured by the Nashville Business Journal as a Power Leader of Technology in Nashville, TN. In 2011, Dave was awarded the prestigious Digital Media Champion AIM Award by the American Marketing Association in Nashville. In 2009, he was nominated for Nashville’s blogger of the year by the Nashville Technology Council.
Direct download: SW_451_FBF_Dave_Delaney.mp3
Category:general -- posted at: 12:00pm EDT
Wed, 16 October 2019
In this off-topic 10th episode, Jason Hartman talks with Lawrence Susskind, Ford Professor of Environmental & Urban Planning at MIT and Vice-Chair of the Program on Negotiation at Harvard Law School and author of Entrepreneurial Negotiation: Understanding and Managing The Relationships That Determine Your Entrepreneurial Success, about what urban development means in today's age and ideas coming up that can help alleviate many of our city's difficulties.
Jason and Lawrence also discuss the importance of negotiation and the mindset you must have whenever you enter into them. Many people's attitudes these days are skewed toward doing what's best for themselves, and Lawrence explains why that's wrong and why the methods we're trying to use for negotiations are all wrong.
[3:04] The art of urban planning and its changing nature
[6:06] Cities are going through a process of change and we're likely to see big cities continuing to spread rather than becoming denser
[11:09] Some ideas for the future on how to reduce or eliminate traffic
[15:47] The single most important thing to becoming a better negotiator
[20:49] You need to know the other party's options so that you can know where you stand in negotiations
[24:42] How negotiation can make you a better leader
[29:10] We need to stop thinking that text based communication can be a way to run a business
Direct download: SW_450_Lawrence_Susskind.mp3
Category:general -- posted at: 10:05pm EDT
Fri, 11 October 2019
Today's Flash Back Friday comes from Episode 27, originally published in November 2010.
Jason Hartman talks with author, editor and literary coach, Ariel Gore. Some call her The Indiana Jones of literature” and her books include Bluebird: On Women and Happiness (forthcoming from Farrar, Straus and Giroux), the critically acclaimed writing guide How to Become a Famous Writer Before You’re Dead, the Booksense pick novel The Traveling Death and Resurrection Show, the Oregon Book Award finalist Atlas of the Human Heart, and cult classic The Hip Mama Survival Guide.
She founded the award-winning parenting zine Hip Mama back in 1993. Over the years, the zine featured many new and emerging writers. Still, The New Yorker raved: Gore’s the quality of the writing that sets Hip Mama apart. Ariel now serves as Hip Mama’s consulting editor. The Utne Reader said, Ariel Gore’s transformation from globetrotting teenager to the hippest of mamas reads like a movie script about a Gen-X slacker following her bliss to unlikely success.
Direct download: SW_449_FBF_Ariel_Gore.mp3
Category:general -- posted at: 2:11pm EDT
Fri, 4 October 2019
Today's Flash Back Friday comes from Episode 115, originally published in November 2013.
Note: Please excuse the poor audio quality. Edward Meyer is the VP of Exhibits and Archives at Ripley Publishing. He's been with Ripley's for more than 30 years. He joins the show to explain what has helped make Ripley so sustainable, engaging and entertaining. He also shares some of the new marketing tactics he's utilizing for his books and exhibits.
Meyer then shares some crazy stories in this year's edition, such as:
- Oscar the Incredible Traveling Dog visiting over 30 countries in the past three years
- Creepy and crazy Halloween-theme stories
Direct download: SW_448_FBF_Edward_Meyer.mp3
Category:general -- posted at: 9:00pm EDT
Thu, 3 October 2019
Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today's environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business.
[1:11] There's been nothing but talk about e-mail marketing for years now that it's hard to remember that direct mail is nowhere near dead
[5:35] Some of the unique pieces Travis' company has mailed for advertising clients
[7:59] How you separate self-mailers and packaged mailers
[11:42] 3D Mail nearly guarantees that your mail will at least be opened, not tossed out like most other mailers
[12:57] The 3 components of direct mail
Direct download: SW_447_Travis_Lee.mp3
Category:general -- posted at: 2:40pm EDT