Fri, 26 April 2019
Today's Flash Back Friday comes from Episode 104, originally published in October 2013.
Greg Hickman is the Creator/Host of Mobile Mixed, a Mobile Marketing Consultant focused on retail. Hickman is also the co-founder of Thumbfound, a boutique, independent mobile marketing agency. Greg started off as a self-professed "agency guy," and had the opportunity to work on brands like Pepsi, Lipton, and Walmart. In this line of work, he created and managed digital, in-store and grassroots marketing campaigns.
In 2005, Greg moved on from the larger agency to a smaller operation, but still worked with major brands, including AT&T, EA Games, Sony Pictures, The New York Jets, Florida Marlins, Winterfresh and Axe. Greg created mobile marketing campaigns for these giants, bringing them into a new space.
Over the last 3 years, Greg has spent his time and focused his passion towards developing, implementing and managing mobile marketing programs for a media network of 300 shopping centers across the country. It's an understatement to say that the mobile marketing space for retail is a hot commodity right now. According to Hickman, "Implementing the right mobile strategies can have huge impacts on your business. Whether it’s driving people to your establishment, generating increased sales online or improving retention I can help. I’ve managed initiatives that cover Mobile Web, Smartphone apps, SMS, QR Codes, Location based services, mobile SEO etc."
Mobile marketing for businesses big and small in the retail space is not going anywhere any time soon. That's what makes Greg so passionate about his strategy through Mobile Mixed. Greg wants to help you create integrated mobile marketing strategies by talking with the best and most successful mobile marketers out there.
Wed, 24 April 2019
Jason Hartman talks with Joe Apfelbaum, founder and CEO of Ajax Union, about the recent changes to the LinkedIn platform. LinkedIn is a platform that many people no longer understand the importance of. It has changed direction to a content management platform and is a good way to reach over 600 million people currently. The audience of LinkedIn is much more busienss oriented as opposed to platforms like Facebook, which makes it a potentially huge asset to your business.
[1:41] Why Microsoft paid over market price for LinkedIn and how you can utilize the new platform
[5:19] LinkedIn is a different mindset than Facebook
[6:08] The 3 activities you should do on LinkedIn in only 15 minutes a day
[8:37] The 3 steps to messaging people on LinkedIn
[12:38] The power of the feed
Fri, 19 April 2019
Today's Flash Back Friday comes from Episode 179, originally published in December 2014.
Today’s Speaking of Wealth Show features the ultimate in the world of travel, Chris Guillebeau, who has visited every one of the world’s countries. Together, he and Jason Hartman discuss many of the issues facing those looking at finding alternative sources of income, as well as providing general life tips to achieve the most success and satisfaction from what you do. He also describes some of the personal, real-life stories included in his latest book The Happiness of Pursuit.
02.36 – Chris Guillebeau is one of the rare few who can say they’ve visited every country in the world, but it’s not just about bragging rights.
04.47 – Having just a $100 start-up gives you the chance to branch out, become empowered and find meaningful freedom.
10.20 – Once you’ve figured out what you want to get from life, you can work your projects around that.
12.16 – There are certain questions you need to ask yourself to be sure you’re really getting everything you can out of life.
16.12 – Try not to regret late starts – it’s almost never the first movers who end up most successful.
18.55 – Chris Guillebeau’s book, The Happiness Pursuit, deals with the undertaking of various challenges, how real people have dealt with them and the effects they’ve had on them.
21.21 – People like having some kind of marker that shows how far they’ve come and how far they’ve got to go. It can help to make the challenge feel even more real.
22.39 – For more information and to read Chris’s blog, head to www.ChrisGuillebeau.com
23.21 – Whatever it is you want to do, start it. No-one’s going to do it for you and you have to start somewhere.
Mentioned in this episode
Wed, 17 April 2019
Jason Hartman talks with James Whittaker, author of Think and Grow Rich: The Legacy and host of Win the Day with James Whittaker, about how Napoleon Hill's original Think and Grow Rich still applies in today's world. James and Jason look at how you can reprogram your brain and why his book still matters all these years later.
[1:36] What's the big deal about Napoleon Hill's Think and Grow Rich?
[4:55] The mastermind principle
[10:33] Is everything from the original Think and Grow Rich still valid or do we have to modify it for today's world?
[13:19] Opportunities will come, so you have to constantly be ready
[17:06] Reprogramming your mind to conquer limiting beliefs and start living with intent
Fri, 12 April 2019
Today's Flash Back Friday comes from Episode 199, originally published in May 2015.
Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode.
[1:35] Steven talks a little bit about his story.
[5:40] Doing your webinars live brings a more natural message to the audience.
[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.
[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple.
[21:00] Steven explains how he closes the deal in a webinar.
[26:25] How do you get people to your webinar?
[31:05] If you're getting more than a 10% conversion rate, your prices are too low.
Fri, 5 April 2019
Today's Flash Back Friday comes from Episode 52, originally published in April 2012.
Further exploring why and how people podcast, Jason Hartman interviews philosopher Mark Linsenmayer about the origins of The Partially Examined Life, a free philosophy podcast hosted by Mark and two of his philosophical counterparts.
At first, Mark was doing all of the editing of the tracks and combining them together, but as the podcast grew, he reached out to the other hosts and to his listening audience through the Cloud for assistance with editing, receiving a good response. Mark talks about the various software programs that he and the other hosts use, such as Audacity for recording and Cubase for combining tracks, and services they use, such as Libsyn for a server and tracking downloads. The podcast was featured on iTunes, which boosted downloads and reviews quickly.
He’s got a band called New People, a big catalog of work with previous bands, and dabbles in fiction. When in grad school for philosophy, he mostly studied continental philosophy and philosophy of mind, with interests in phenomenology and explanations of consciousness. He more recently taught an ethics course for several semesters at Lakeland College.