Speaking Of Wealth (general)

Today's Flash Back Friday comes from Episode 69, originally published in August 2012.

As the face of business evolves, more small and medium businesses are outsourcing work to remote employees or independent contractors versus maintaining the brick and mortar offices with onsite employees. The advances in technology have made it possible to find employees and contractors around the world. But what kinds of work should be done remotely, what can be effectively outsourced overseas or should be U.S. based, and how does an employer keep workers accountable? Jason Hartman visits with Leadership IQ founder and CEO, Mark Murphy, about these questions.

Mark explains outcome-based management techniques, such as deadlines for projects, technologies to monitor employees, and various instant messaging programs to check in. Mark encourages outcome-based work accountability over technological monitoring to build a healthy relationship and accountability with workers. Mark also discusses screening and hiring from the remote workforce, describing the personality types that work best remotely. Additionally, he shares the importance of good leadership, stressing that leaders need to be much more explicit and transparent, and have clear expectations with a clear “why.” One of the major sources of remote employee dissatisfaction is feeling left out of the loop.

Mark Murphy is the founder and CEO of Leadership IQ.  He leads one of the world’s largest studies on goal-setting and leadership, and his groundbreaking research has been featured in Fortune, Forbes, Businessweek, U.S. News & World Report, the Washington Post, and hundreds more periodicals.  Mark has appeared on CBS News Sunday Morning, ABC’s 20/20, Fox Business News, and other top broadcasts. Mark has lectured at the Harvard Business School, Yale University, the University of Rochester, and the University of Florida.

And his clients include Microsoft, IBM, MasterCard, Merck, MD Anderson Cancer Center, FirstEnergy, Volkswagen and Johns Hopkins. Author of the new book Hiring for Attitude (McGraw-Hill; Dec. 9, 2011), Mark has also written the international bestseller Hundred Percenters: Challenge Your People to Give It Their All and They’ll Give You Even More, as well as Hard Goals, The Deadly Sins of Employee Retention, and Generation Y and the New Rules of Management. Among his many honors, Mark was a three-time nominee for Modern Healthcare’s “Most Powerful People in Healthcare Award,” joining a list of 300 luminaries including Hillary Clinton and Bill Frist -- among only 15 consultants ever to be nominated to this list. He was also awarded the prestigious Healthcare Financial Management Association’s “Helen Yerger Award for Best Research” for being the first person to discover the link between patient mortality rates and hospital finances.  Some of his other well-known research studies include “Are SMART Goals Dumb?,” “Why CEO's Get Fired,” “Why New Hires Fail” and “Don’t Expect Layoff Survivors to Be Grateful.”

Previously, Mark was President of a joint venture with Mercer Human Resources Consulting.  Prior to that he was a partner in the management consulting subsidiary of VHA, Inc., the world’s largest healthcare consortium.  He holds degrees from the University of Buffalo, executive coursework at The Wharton School and an MBA from the University of Rochester.  He lives in Atlanta and Washington, DC.

Website:

www.LeadershipIQ.com

Direct download: SW_383_FBF_Mark_Murphy.mp3
Category:general -- posted at: 5:00pm EST

Jason Hartman talks with Nate Woodbury, YouTube producer and founder of Be the Hero Studios, about how to get more views and subscribers on YouTube. Nate explains what you videos should look like, how long they should be, how to research for your videos and pretty much every other question you might have about how to stand out and succeed on YouTube among your competition.

Key Takeaways:

[1:31] The process of "pre-searching"

[5:12] The keyword research process

[8:53] The 4 Month Rule to get YouTube to promote your videos

[11:15] Potential draw backs on buying ads on YouTube

[14:04] How long should you be making your YouTube videos?

[15:04] Two tips for content creation

Website:

www.BeTheHeroStudios.com

The Keyword Magic Tool by SEM Rush

Direct download: SW_382_Nate_Woodbury.mp3
Category:general -- posted at: 8:26pm EST

Today's Flash Back Friday comes from Episode 109, originally published in October 2013.

Rick Mulready was in the corporate internet marketing space for 12 years, having worked for the likes of AOL, Yahoo!, Funny Or Die, and Vibrant Media. During this time, he worked with a variety of advertisers from Fortune 500 brands to small businesses, running all different kinds of online ad campaigns.

A couple of years ago Rick realized the potential of social media and how entrepreneurs and small businesses can use it to grow their brand, so he took his years of internet marketing experience and knowledge, left his six-figure job and started his own business. 

Rick is a regular contributor to Entrepreneur.com and runs a popular podcast called Inside Social Media. He also regularly works with the most successful brands in the world like Ford, Intel, McDonald’s, Pepsi, Coke, Gary Vaynerchuk, etc.

Website:

www.RickMulready.com

Direct download: SW_381_FBF_Rick_Mulready.mp3
Category:general -- posted at: 4:16pm EST

Today's Flash Back Friday comes from Episode 130, originally published in December 2013.

Chuck Gallagher is the Chief Operating Officer at American Funeral Financial and Founder and CEO at Ethics Resource Group. He's the author of "SECOND CHANCES: Transforming Adversity into Opportunity."

Chuck is a Prostate Cancer Survivor. He discusses the emotional journey from diagnosis to treatment and what happens after the treatment is over and how the side effects changed his life.

Website:

www.ChuckGallagher.com

Direct download: SW_380_FBF_Chuck_Gallagher.mp3
Category:general -- posted at: 7:52am EST

Jason Hartman talks with Steven Blue, author of Metamorphosis, about changing your business in today's economic environment. Steven explains what's happening in the Rust Belt, the impact tariffs are having, and the state of manufacturing in the United States.

Key Takeaways:

[2:06] What's going on in the Rust Belt?

[4:45] Even with even tariffs, the circumstances each country allows their companies to have makes trade unequal

[9:39] The mainstay of the US is still manufacturing, but it's eroding because of fat, happy CEOs

[16:40] Can the "Rust Belt businesses" play the same game as the high tech companies?

[19:30] A quick tip on company culture: have a Cirque du Soleil culture

[23:16] The new way of going to trade shows

Website:

www.StevenLBlue.com

Direct download: SW_379_Steven_Blue.mp3
Category:general -- posted at: 11:52pm EST

Today's Flash Back Friday comes from Episode 84, originally published in August 2013.

Patrick Ambron is Co-founder & CEO of Brand Yourself, which helps shape online profiles for people, companies and brands. Ambron explains how people can brand themselves better online. He believes there is significant room for the online reputation management industry to grow.

Ambron is still in his mid-20's. He explains how he got involved with this business while still in college at Syracuse University.

Website:

www.BrandYourself.com

Direct download: SW_378_FBF_Patrick_Ambron.mp3
Category:general -- posted at: 11:00am EST

Today's Flash Back Friday comes from Episode 56, originally published in April 2012.

Joining Jason Hartman from Barrington, England, is Dr. Chris Smith, creator of the popular podcast, “The Naked Scientists.” Dr. Smith shares the fascinating tale of how he and his colleagues began their radio show in 2000, which then led to creating one of the world’s first podcasts. They were one of the first podcasts listed on iTunes when it first launched in 2005.

Adding their podcast to iTunes literally broke their server with the huge surge in their listening audience, which is known as the “iTunes Effect.” Dr. Smith relates that the first interview they did, which they thought would be around a 5-minute interview, turned into a two-hour interview. With the success the group achieved, Dr. Smith was able to raise money from grant-awarding bodies, such as The University of Cambridge, Research Councils of England, Rolls Royce, etc, which enabled them to put together a strong production team of scientists with skills in journalism. The podcast has grown by being repurposed to specialty shows around the world, five broadcasts per week. Dr. Smith explains the process he and his team employ to bring their show to a large listening audience from all around the globe.

Website:

www.TheNakedScientists.com

Direct download: SW_377_FBF_Chris_Smith.mp3
Category:general -- posted at: 5:07pm EST

Today's Flash Back Friday comes from Episode 159, originally published in July 2014.

Scott Petinga is the Founder of Akquracy, which specializes in data driven marketing to better optimize leads and existing contacts. Petinga joins the show to explain how to better segment lists and use marketing correlations to boost revenue.

Petinga discusses why most "marketers" completely miss the mark, so he lists some things that great marketers get that failing ones don't. He also shares modern strategies for building market share.

Petinga caps the discussion by telling the story of how he launched Akquracy in his basement after surviving cancer.

Website:

www.Akquracy.com.

Direct download: SW_376_FBF_Scott_Petinga.mp3
Category:general -- posted at: 5:04pm EST

Jason Hartman talks with Ross Baird, President at Village Capital Group and author of The Innovation Blind Spot, about where all the startup money is going these days. Venture capital is flowing to tech and everyone's trying to hit a home run, not a bunch of singles. Ross discusses the danger of our current "winner take all" mentality, some options for what to do with the big companies like Google and Facebook, and why sometimes looking in your back yard for an investment is the way to go.

Key Takeaways:

[2:48] Where is all the startup money going?

[5:57] Most people in positions of power and influence are unintentionally leaving out entire swaths of the population

[8:47] We're living in a "winner take all" type society right now

[11:18] The 3 options for what needs to happen to these big public companies

[15:04] You don't always have to look for the next big thing, sometimes you just have to look at what's going on right around your home town

[19:06] Everyone goes for location in real estate, but the better yield is in the non-trophy property

Website:

www.VilCap.com

Direct download: SW_375_Ross_Baird.mp3
Category:general -- posted at: 5:07pm EST

Today's Flash Back Friday comes from Episode 126, originally published in December 2013.

Adam Dince is the Head of Organic Search (SEO) at Deluxe Corp. He joins the show to discuss what small online businesses can offer that big businesses can't and how to better optimize keyword search. 

He also explains what teenagers can teach businesses about social media and why young shoppers are flocking to boutiques. Dince thinks Millennials are extremely important demographics for all businesses. He shares how businesses can reach and retain them. 

Website:

www.AdamDince.com

www.Deluxe.com

Direct download: SW_374_FBF_Adam_Dince.mp3
Category:general -- posted at: 8:25am EST

Today's Flash Back Friday comes from Episode 132, originally published in January 2014.

Paul Tobey is a digital marketing, data mining, SEO and social media expert. He's the CEO of Training Business Pros, which coaches executives in public speaking and consultation marketing. He's also a renowned jazz pianist, producer, arranger, composer, and director. 

Tobey discusses his key hypnotic marketing concepts that will increase online conversions. He explains how people can leverage the Internet and social media to grow their reputations.

Tobey believes everyone should follow his basic rules of marketing, whether marketing a business or oneself. He shares some advanced Internet marketing techniques.

Website:

www.PaulTobey.com

www.TrainingBusinessPros.com

Direct download: SW_373_FBF_Paul_Tobey.mp3
Category:general -- posted at: 4:52pm EST

Today's Flash Back Friday comes from Episode 133, originally published in February 2014.

Julia Herz is Publisher of CraftBeer.com and the Craft Beer Program Director at the Brewers Association. She joins the show to discuss an array of topics dealing with beer.

The fourth quarter been the biggest annual sales period for the craft beer market over the last five years, largely because of the holidays. Herz explains the correlation.

Herz also discusses some of the best "hometown" beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP!

Website:

www.CraftBeer.com

www.BrewersAssociation.org

Direct download: SW_372_FBF_Julia_Herz.mp3
Category:general -- posted at: 4:15pm EST

Today's Flash Back Friday comes from Episode 112, originally published in November 2013.

Jason Drohn is an American marketing expert, author, entrepreneur, and ex-truck driver for Pepsi Bottling Group in Erie, Pennsylvania. His is a genuine story of overcoming adversity. Alongside his wife Chelsey, he has gone from living too broke to buy spaghetti noodles to leaving his truck driving job in 2006 because of the successful business he built with the power of digital marketing.

Even while studying at Mercyhurst College, Jason recognized he had a talent for communication that resonated and motivated, and he has used those gifts to build an amazingly successful marketing company and assist major companies explode their bottom line profits.

Literally thousands of people have benefited from Jason's digital training and coaching programs such as MoneySites.com and Leveling Up Marketing to name a few. He has consulted privately with both major companies and home-based business owners all over the world. Jason's business strategies for marketing on the internet are state of the art and have become one of the highest standards of quality.

Website:

www.JasonDrohn.com.

Direct download: SW_371_FBF_Jason_Drohn.mp3
Category:general -- posted at: 3:50pm EST

Today's Flash Back Friday comes from Episode 166, originally published in September 2014.

Izabela Russell is the Managing Director at Music Radio Creative. She joins the show to give insight into the field of audio branding and the effects high quality audio has on a podcast. Izabela Russell is an entrepreneur - Managing Director of Music Radio Creative - an audio production company that works with DJs, podcasters, radio stations and businesses on their audio image.  

Izabela's personal and professional passion is the audio branding - through Music Radio Creative she gets to work with podcasters, individuals and businesses in creating their own unique sound and encompassing it within their marketing strategies.

Find out more about Izabela Russell at www.IzabelaRussell.com

Visit Music Radio Creative at www.MusicRadioCreative.com.

Direct download: SW_271_FBF_Isabela_Russell.mp3
Category:general -- posted at: 10:47am EST

Today's Flash Back Friday comes from Episode 105, originally published in October 2013.

Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.

He presents and blogs at www.FlyteBlog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell.

He is currently an Expert Blogger at www.FastCompany.com and a regular contributor at www.SocialMediaExaminer.com.

Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing.

He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.

Website:

www.TakeFlyte.com

Direct download: SW_369_FBF_Rich_Brooks.mp3
Category:general -- posted at: 8:24pm EST

Today's Flash Back Friday comes from Episode 86, originally published in August 2013.

James Altucher is the Managing Director of Formula Capital and Founder of Stockpickr. He writes the popular blog, "Altucher Confidential." He is also the author of the new book, "Choose Yourself: Be Happy, Make Millions, Live the Dream."

James first first went through big publishers to get your investing-related books out, but you now self-publish everything. James explains how viable self-publishing is and how he gets the word out for his books. 

James frequently holds Twitter chats with his followers and has even written books based off these conversations. Now he is paying people to read his new. book. This strategy is already revolutionizing content marketing.

James is the first person to pre-sell a book on Bitcoin. He describes his outlook on this currency, and how will it affect gold's value. 

Website:

www.JamesAltucher.com

Direct download: SW_368_FBF_James_Altucher.mp3
Category:general -- posted at: 7:45am EST

Today's Flash Back Friday comes from Episode 116, originally published in November 2013.

David Newman is the Founder of Do It! Marketing. He's a prolific marketing speaker and author of the #1 Amazon Bestseller: "Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition."

Newman discusses the services he offers professional speakers, authors and consultants to maximize their income. He also shares some tips for speaking more profitably. 

The conversation then shifts to personal marketing, including key differences between marketing one's business vs. their career. Newman explains whether the Door-to-Door Salesman can survive today. He talks about the future of marketing and selling - and business in general.

Newman tops it all off with some myths about marketing that are just no longer true, and he answers whether kickstarters work for marketing young businesses. 

Website:

www.DoItMarketing.com.

Direct download: SW_367_FBF_David_Newman.mp3
Category:general -- posted at: 4:41pm EST

Today's Flash Back Friday comes from Episode 207, originally published in June 2015.

James Karl Butler is a serial entrepreneur who has built four companies from the startup phase into a million dollar business. He is the author of seven books and talks about his most recent book, The System is the Secret. He tells Jason why it's important to have a good system in place and how strong systems are the key to business growth in any industry you are in. 

Key Takeaways:

[2:05] Good systems are the key to growing your business rapidly. 

[3:40] James talks about the various moving parts needed for a successful business. 

[4:50] How do you develop a good lead generating system? 

[15:05] You need some kind of lead magnet that will attract your potential customer to your website.

[18:35] How do you find good talent for your company? What's the hiring process?  

[23:30] Ask your potential employee lots of questions about your business to see who they are as people and also see where you're business is lacking. 

[25:00] Crave out 90 minute blocks once a week to work on these very important systems. 

Mentioned In This Episode:

The System is the Secret

The E-Myth by Michael Gerber

Influence by Robert Cialdini

www.SoundLawsOfSuccess.com

Direct download: SW_366_FBF_James_Karl_Butler.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 203, originally published in May 2015.

Kathleen Gage has been successfully self-employed for the past 20 years and has developed quite a track record. She helps entrepreneurs make money online and has a no-nonsense approach to business. Kathleen is also the author of Power Up for Profits. Jason and Kathleen talk about mastermind groups, how to start one, and why making that big investment is worth it. 

Key Takeaways:

[2:30] What has Kathleen learned from being a participant of mastermind groups? 

[4:35] When people have to pay to be part of a mastermind group, they bring their A game with them. 

[14:00] Starting your own mastermind? Start small. 

[15:30] Talk to your colleagues who have already started masterminds. 

[19:15] There is no cookie cutter answer to how you should price your mastermind. 

[20:15] How should you structure the meetings? 

[23:30] Kathleen doesn't like large mastermind groups. She prefers them more intimate. 

Website:

www.PowerupForProfits.com/

Direct download: SW_365_FBF_Kathleen_Gage.mp3
Category:general -- posted at: 4:27pm EST

Jason Hartman talks with Stephan Spencer, founder of Netconcepts and host of Marketing Speak and The Optimized Geek podcasts and author of The Art of SEO: Mastering Search Engine Optimization, about how to get to the top of the Google rankings. Stephan discusses how to get quality links in today's online world, how to avoid getting banned by Google (and other search engines), and the main pillars of the SEO community.

Key Takeaways:

[2:12] Paying a random company who contacts you in a spam sort of way can end up making you worse off than you were before

[4:41] You have to be topically relative and authoritative to rank in Google

[6:21] Links are not created evenly

[9:35] The 3 SEO Pillars: Content, Architecture & Links

[12:14] How to find the right company to help you with your SEO

[16:12] How to make remarkable content

[20:47] Some tools to identify good keywords,

Website:

www.StephanSpencer.com/Jason

www.MarketingSpeak.com

www.OptimizedGeek.com

www.Moz.com/Explorer

www.SEMRush.com

www.SearchMetrics.com

www.AHrefs.com

www.Majestic.com

www.LinkResearchTools.com

Direct download: SW_364_Stephan_Spencer.mp3
Category:general -- posted at: 12:28am EST

Today's Flash Back Friday comes from Episode 55, originally published in July 2012.

Shawn Andrich, host of Gamers with Jobs Podcast, began podcasting before iTunes existed, when podcasts were only MP3s available on websites. Jason Hartman and Shawn walk through the changes in podcasting and talk about the current format of the show. They discuss the conversation of the show, which has four hosts and covers a range of topics related to gaming and gamers. One of the techniques Shawn and his other hosts use is video in order to signal one another so as not to talk over one another, producing an almost edit-free podcast. Shawn also explains they use Google+, using Google Hangouts, something less often used by podcasters, and how each host records their own audio track, which is then spliced together by the audio technician. He feels it is the best audio quality when hosts are in different locations. Other topics Jason and Shawn cover includes advertising, going into detail about why advertisers don’t like to advertise on podcasts, and donation drives that work very well to draw community support. They wrap up the interview with great advice on producing a successful podcast.

Gamers With Jobs is the brainchild of Shawn Andrich and Sean Sands, both gamers who, oddly enough, didn’t have “real” jobs when they launched the site years ago. It began as a news site with a forum, and evolved into what you see today: a safe haven for all the girls and guys who grew up with games and have families to feed and bills to pay. Seeing that news wasn’t really getting the job done, Gamers With Jobs became the premier independent editorial site and community you see today. A cornerstone of the site, the Gamers With Jobs Conference Call prides itself on a professional-quality production that rivals that of many commercially produced podcasts. Featuring some of the very same writers from the front page, the podcast brings you smart, in-depth discussion about the latest games, issues and design quandaries of the day. We are also very fortunate to have regular guests like Ken Levine, Jeff Green, Shawn Elliott, Soren Johnson, John Carmack and others on the show. The host of the show, Shawn has been working on gaming websites for over a decade. Before the Conference Call, he was co-host on the GWJ Radio podcast and the short-lived Escapist Radio show. He plays games on every platform and in nearly every genre. His loathing for WoW and what it has done to otherwise interesting people is legendary.

Website:

www.GamersWithJobs.com

www.Twitter.com/ShawnAndrich

Direct download: SW_363_FBF_Shawn_Andrich.mp3
Category:general -- posted at: 4:14pm EST

Today's Flash Back Friday comes from Episode 147, originally published in June 2014.

Joel Comm is the New York Times best-selling author of,  "The AdSense Code: What Google Never Told You about Making Money with AdSense." He's also the author of the new, "So What Do YOU Do: Discovering the Genius Next Door with One Simple Question," and former host and Executive Producer of "The Next Internet Millionaire."

Comm has been doing business online since the beginning of the world wide web. He discusses how the online sales space has evolved and how he teaches people to make money with their websites. Comm then talks about how the average person can leverage the power of social media. 

Comm finally talks about the importance for businesses to be active on apps. He created the iFart app and explains what it is. Find out more about Joel Comm at www.joelcomm.com.

Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of social media and mobile applications to expand your brand's reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.

Direct download: SW_362_FBF_Joel_Comm.mp3
Category:general -- posted at: 4:42pm EST

Today's Flash Back Friday comes from Episode 164, originally published in September 2014.

Doug Tucker is the Managing Director of the leading international sales training organization, Sales Commando and author of the new book, ‘Sales Commando: Unleash Your Potential.’ He joins the podcast to discuss how important old selling is versus digital and online marketing and selling.

Tucker shares tips for finding prospects, engaging clients and getting referrals. He talks about why the word "selling" is considered dirty in some countries. 

Tucker's book, "Sales Commando: Unleash Your Potential," has really taken off in new and emerging markets such as the UAE, South Africa, Indonesia, Thailand and the Philippines. Tucker explains why and also speaks about why his business is in Dubai.

Tucker then shifts gears and talks about younger workers and the gulf between the employment expectations of graduates and the expectations of potential employers. He thinks universities need to better equip students to find suitable employment once they have graduated by adding real-world training as part of the university course structure. 

Website:

www.Sales-Commando.com

Direct download: SW_361_FBF_Doug_Tucker.mp3
Category:general -- posted at: 4:09pm EST

In this 10th episode interview, Jason talks with serial entrepreneur Peter Sage, author of 5 Keys to Master Your Life, about his recent 6 month stay in jail and how he was able to use that as a teaching (and learning) experience for himself, the inmates, and his students.

The two touch on the importance of identity, the need for ego strength & ego drive, what drives people, and more.

Key Takeaways:

[2:48] Peter's latest "adventure" that landed him in jail

[7:14] Identity plays a huge part in how you deal with life

[13:05] Peter's idea of a "contrast frame"

[15:22] Why do people give up at the first sign of adversity? The difference between ego strength & ego drive

[17:32] Most people are driven by G.O.O.P.

[21:55] We need to learn how to love more

Websites:

www.PeterSage.com

Man's Search for Meaning by Viktor Frankl

Direct download: SW_360_Peter_Sage.mp3
Category:general -- posted at: 10:46pm EST

Today's Flash Back Friday comes from Episode 185, originally published in February 2015.

Jason Hartman sits down with Jeff Berry for today's Speaking of Wealth show. Jason does a quick 16 minute interview with Jeff to talk about his company, Colloquy and why small businesses should adopt loyalty programs. Jeff talks about how loyalty programs help you understand the customer better and how they can also help you tailor your business to your best customer's needs on today's episode. 

Key Takeaway:

1:10 – Jeff's company, Colloquy, is actually a word. Jeff talks about what the word means.  

4:50 – Small businesses are often closer to their clients and these businesses might not see the value of adopting a loyalty program. 

6:55 – Learning about what the customer wants is just as important for a large business as it is for a small business. 

9:40 – If you take your loyalty program digital, you'll be able to learn more about the customer and their needs. 

11:30 – Where's the future headed with loyalty programs? Jeff explains in this segment. 

15:30 – It's free to subscribe to Colloquy. 

Mentioned In This Episode:

www.500friends.com

www.Loyalty.com

www.Colloquy.com

Direct download: SW_359_FBF_Jeff_Berry.mp3
Category:general -- posted at: 6:14pm EST

Today's Flash Back Friday comes from Episode 201, originally published in May 2015.

Brian Kane is the host of ProfitCast and an avid podcaster. He has a background in radio and shares tips to Jason's audience on how you can be a better podcaster, remove those filler words, get listener loyalty and engagement, and much more on today's show. 

Key Takeaways:

[1:35] How can podcasters gain listener loyalty? Brian has five ways.  

[10:10] Jason finally started asking his listeners personally for reviews.

[12:30] Find the common enemy with our listeners. 

[17:20] Give honest reviews on iTunes instead of five star reviews. 

[22:35] iTunes is implementing consequences for shows that have 'too many' reviews. 

[26:45] Brian has tips on how to reduce your filler words. 

[28:40] What's a good podcast format? 

[33:50] Put yourself in the seat of the listener and ask yourself if this is a show you want to listen to. 

Mentioned In This Episode:

http://www.WDWRadio.com

www.ProfitCastUniverse.com

Direct download: SW_358_FBF_Brian_Kane.mp3
Category:general -- posted at: 12:10pm EST

Jason Hartman talks with Aaron Muller, founder of Lifestyle Business Owner Academy and owner of 8 multi-million dollar companies, about how to go about properly buying a business and what you can do to set that company up to where you don't have to work in it.

Everyone dreams of making money while not being involved in their business, but the process of actually getting to that point can be intimidating. Aaron, however, has figured out a way to get out of that rut and will happily tell you how.

Key Takeaways:

[2:06] How to buy a good business you don't have to work in every day

[6:41] What you should do as the owner to check up on your CEO after hiring

[10:29] Some marketing tips to reduce your cost per lead

[12:45] Where's the best place to look for a business to buy?

[17:56] What do you do for the contract when you're ready to buy the business

Websites:

www.LifestyleBusinessOwner.com

www.LBOAcademy.com

www.BizBuySell.com

www.BusinessBroker.net

Direct download: SW_357_Aaron_Muller.mp3
Category:general -- posted at: 12:54pm EST

Today's Flash Back Friday comes from Episode 177, originally published in December 2014.

Former online guru, Ryan Moran, joins Jason Hartman to talk about the pitfalls and success of working with marketing and info-publishing in this Internet-fueled world. They discuss topics such as how to optimize product selection and sales on Amazon, as well as how you can use other people’s actions as a chance to work out what’s best for your business.

Key Takeaways

[3:58] Passive income streams are always best when there’s no correlation between time invested and money gained

[6:02] If you’re selling with Amazon, be sure to think clearly about how you want your products conveyed

[10:01] Ryan Moran gives some of his more specific strategies for success which worked for him

[16:13] Look at what everyone else is doing and work out what you can do differently

[18:17] Like with Google, there are a few key ways to working through Amazon’s algorithm

[22:22] Before you even think about selling strategies, you need to ask some questions to optimize your product selection

[27:38] Think about the lifestyle you envisioned and stick to that. Don’t lose your purpose

[30:12] The longer your vision of success, the more successful you will be

Website:

www.FreedomFastLane.com

The Freedom Fast Lane Podcast

Direct download: SW_356_FBF_Ryan_Moran.mp3
Category:general -- posted at: 4:25pm EST

Today's Flash Back Friday comes from Episode 206, originally published in June 2015.

Lori Cheek has faced the sharks on Shark Tank and tells Jason about her experience. She shares her story from the beginning of the application process to the end when the show was aired. She talks about what her business is about and where it is today after she survived the sharks. 

Key Takeaways:

[2:30] What is the Shark Tank application process?

[5:30] Shark Tank requires you to produce a five minute video of yourself during the application process

[11:25] She couldn't talk about Shark Tank to her friends, family, and even the other contestants on the show

[13:55] Lori talks about what it was like facing the sharks

[18:00] What's Lori's business about?

[19:40] Once the sharks heard Lori's numbers, they didn't want to go further

[23:00] Shark Tank doesn't take equity from your business anymore

[24:20] The day after the show aired, Lori received so many visitors on her website

[26:05] Where is Lori's business today?

Direct download: SW_355_FBF_Lori_Cheek.mp3
Category:general -- posted at: 4:22pm EST

Today's Flash Back Friday comes from Episode 213, originally published in September 2015.

Jim Beach is the founder of School for Startups and former Professor at Georgia State University. He was the co-founder and CEO of American Computer Experience of Atlanta, which became the world's largest technology training company for children. He talks with Jason about the entrepreneurial bet with his students, how creativity is overrated in entrepreneurship and how he recommends getting started.

Key Takeaways:

[5:15] "I walked into class one day with a prototype ottoman, and we cut it in half to see what it looked like on the inside."

[10:17] Find out Jim's definition of entrepreneur that frees you

[14:45] Learn what you actually have to have passion for to be a successful entrepreneur

[19:45] Hear how Jim's friend started a successful used car business with just $12,000

Website:

www.SchoolForStartups.com

Direct download: SW_354_FBF_Jim_Beach.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 193, originally published in April 2015.

Jason Hartman invites online marketing consultant Joseph Bushnell to today's Speaking of Wealth show. Joseph does a dive into the five key things he looks for in a successful marketing funnel and talks about how you can attracted more customer opt-in emails to your business. In the show, Joseph talks about some of the differences between popular marketing funnel builders as well as shares some important tips on how you can succeed in funnel marketing. 

Key Takeaways:

[2:00] Joey gives a run down on the five key problem areas he looks at and helps with

[7:33] LeadPages is more about getting opt-in pages than anything else, but with what ClickFunnels you have better template options

[10:55] Joey would use ClickFunnels for making funnels and OptimizePress for creating whole websites

[11:39] Lead magnets nowadays need to stand out since people have seen almost everything

[13:14] Market research is very important for creating noticeable lead magnets as well as compelling copywriting

[15:03] Joey has done a lot of research to find the best copywriters which you can find more about on his blog

[17:31] There's really no fixed price in hiring copywriters. New copywriters are more likely to cost a lot less than the professionals

18:36] Getting case studies from previous clients will show potential customers they can trust you and buy from you

[21:25] Joey explains more about his strategy of building market funnels in an easy step to step process.

Website:

www.JosephBushnell.com

www.ClickFunnels.com

Direct download: SW_353_FBF_Joseph_Bushnell.mp3
Category:general -- posted at: 10:30pm EST

Today's Flash Back Friday comes from Episode 219, originally published in October 2015.

Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.

Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.

Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.

Ford is active in real estate development both in the United States and abroad.

Key Takeaways:

[3:07] The history of the financial newsletter

[10:04] Breaking down "Ready, Fire, Aim"

[13:33] His movie making ventures

[17:42] Finding your optimal selling proposition

[23:05] Real estate investing

[28:53] How we let some industries teach us terribly

Website:

www.PalmBeachGroup.com

Direct download: SW_352_FBF_Mark_Ford.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 92, originally published in September 2013.

Born in Zimbabwe, Gary Bembridge has a Bachelor of Commerce from the University of Natal-Kwazulu (South Africa) and has been based in London since 1987. During his varied career he held roles as diverse as the Global Vice President Marketing for the iconic Johnson’s Baby brand, the Global Vice President of eBusiness and the Global Vice President of the RoC Anti-Age Skincare.  

He now consults, talks, runs training programs, blogs, podcasts, and writes on his main interests of brand building, positioning and differentiation through his company "Gary Bembridge Unleashed".

Gary’s Unleashed on Marketing Podcast won awards in the European Podcast Awards in 2010, 2011 and 2012. 

Website:

Marketing Mix Man Podcast

www.CustomerThink.com

Direct download: SW_351_FBF_Gary_Bembridge.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 80, originally published in May 2013.

Relationship expert and best-selling author, Dr. John Gray, joins Jason Hartman to talk about research studies and Dr. Gray’s new work, “Boys to Men.”  Dr. Gray talks about how his observations have been backed up by and further explained by brain studies, showing obvious differences between men and women in brain function and hormones that affect health and behavior. He offers a deeper explanation of these differences based on scientific research showing how activities particular to each gender, diet, and an increased existence of xenoestrogens in our environment play a significant role in hormonal balance and imbalance. Dr. Gray discusses the proper use of supplements and the dangers of pharmaceuticals. This leads into his new work regarding healthy male development and his upcoming new book, Boys to Men, a look at how boys have been affected by today’s culture, showing a higher dropout rate than girls, lower comprehension, and higher instances of boredom and depression.  The high carbohydrate diet we consume plays a big role in this trend, and he cites inflammation in the brain as one factor in decreased comprehension. He describes activities, diet and supplements that can alleviate inflammation and stress and bring about optimal health in both men and women.

John Gray, Ph.D. is the best-selling relationship author of all time and the most trusted voice in relationships today. He is the author of 17 books, including The New York Times #1 Best-Selling Book of the last decade, MEN ARE FROM MARS, WOMEN ARE FROM VENUS. His 17 books have sold over 50 million copies in 50 different languages around the world.

John is a leading internationally recognized expert in the fields of communication and relationships. His unique focus is assisting men and women in understanding, respecting and appreciating their differences. John's advice can be easily used to improve relationships at home and in the workplace.

For more than 35 years, John Gray has conducted public and private seminars for thousands of participants. In his highly acclaimed books, videos and transformational seminars, John entertains and inspires audiences with practical communication techniques. John’s purpose is to create a world where men and women understand, respect, appreciate and ultimately work together.

Summit Entertainment (Lionsgate) has purchased the rights to John Gray’s bestseller “Men are From Mars, Women are From Venus” with the intention of creating a feature film and TV series. Summit has hired Harry Elfont and Deborah Kaplan to adapt and direct the title into a romantic comedy, with BermanBraun's Lloyd Braun and Gail Berman producing.

John Gray is a popular speaker on the national and international lecture circuit and often appears on television and radio programs to discuss his work. He has made guest appearances on such shows as Oprah, The Dr. Oz Show, Good Morning America, The Today Show, The CBS Morning Show, Live with Regis, Fox & Friends Weekend, Good Morning New York, Larry King Live, CNN and Company and many others. He has been profiled in major publications across the United States. John Gray lives with his wife and children in Northern California.

Website:

www.MarsVenus.com

Direct download: SW_350_FBF_John_Gray.mp3
Category:general -- posted at: 12:00pm EST

Jason Hartman talks to Ruth Soukup, founder of Elite Blog Academy and creator of LivingWellSpendingLess.com, about the process of starting her blog, gaining traction with it, and how she was able monetize it. After telling her husband that she was going to make enough money for their family to live on, Ruth took it seriously and within a few years was making enough that he could quit and become a stay-at-home dad. Jason and Ruth discuss her company Elite Blog Academy, and the mission it has to teach bloggers of all forms to turn their side hustle into a main hustle.

Key Takeaways:

[1:20] How Ruth's entreprenuerial journal started

[3:51] The books that helped Ruth the most when starting her blog, and her biggest SEO tip

[7:45] What's the income breakdown for Ruth's company?

[10:50] The best products that you can sell are those that people are already asking for

[15:08] How does Ruth offer her courses? Is it audio, video, Facebook groups?

[18:48] Why does Ruth only take students once a year?

Website:

www.EliteBlogAcademy.com

www.LivingWellSpendingLess.com

Direct download: SW_349_Ruth_Soukup.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 241, originally published in April 2016.

John Bowen is the founder of AESNATION.com, an online community of entrepreneurs balancing success with making a difference in the world. There, he hosts the recurring podcast, "Accelerating Entrepreneurial Success." Bowen is also founder of Financial Advisor Select, an organization that matches customers with vetted financial advisors in their communities. He is a regular contributor to the Huffington Post.

Key Takeaways:

[1:30] AES' 60 million household survey on the importance of being a business owner

[4:13] The 6 key drivers for entrepreneurial success

[8:04] Identifying the key concerns

[12:58] Creating family office type environments for people without 100 million dollars

[15:17] Realizing how much wealth the government takes over your life and why it's so important to minimize

Website:

www.AESNation.com

Direct download: SW_348_FBF_John_Bowen.mp3
Category:general -- posted at: 5:28pm EST

Today's Flash Back Friday comes from Episode 227, originally published in December 2015.

From humble beginnings that started on a farm just off the Island of Montréal, Rock Thomas rose to the top to become a self-made millionaire, owning several successful businesses including six RE/MAX franchises, with over 250 salespeople. His RE/MAX franchises are consistently voted the top-producing offices in Quebec. In fact, he managed to increase sales an impressive 15-50% every year during his 17 years in Real Estate.

Rock was recognized for his business leadership when he took 1st Place for Business Excellence and Professionalism, by the Montreal Chamber of Commerce in 2005. It wasn't always that way. Despite initial financial success, Rock Thomas knew there was something missing from his life that money wasn't filling. So he embarked on a quest for knowledge. For four years, he traveled the world, investing hundreds of thousands of dollars in personal development and success training. He studied one-on-one with only the finest teachers, including Deepak Chopra, John Gray, David Deida, David Wolf, Anthony Robbins, Jack Canfield, and Wayne Dyer, Steven Covey, just to name a few.

Make no mistake, Rock Thomas didn't just gather success systems, self-actualization techniques and life strategies, he assimilated the information, processed the techniques and brings together the best of the best. The resulting speeches and seminars are a synergy of years of non-stop learning, combined with Rock's own cutting-edge success formula.

In 2003 he formed Rock Thomas International, a personal development, and training company. Rock has now taken his passion for life and keen entrepreneurial skills to the world. Today Rock Thomas is living his life to the fullest. Offering customized keynote speeches for corporations, associations and non-profits, one-on-one coaching and motivational seminars, he is fulfilling his dream of facilitating others to succeed where they never thought possible. Even working as one of Tony Robbins Trainers, Rock has impacted the lives of thousands through his energetic teachings. He strives to be an inspiration for others through authentic living and a healthy lifestyle.

Key Takeaways:

[4:47] How a mastermind group saved Rock more than $1 million

[8:52] The dangers of recruiting down and how a mastermind group can help you

[12:02] The SAVERS method and how it can positively impact you

Websites Mentioned:

www.insidethem1.com
www.gobundance.com

Direct download: SW_347_FBF_Rock_Thomas.mp3
Category:general -- posted at: 9:43am EST

Today's Flash Back Friday comes from Episode 197, originally published in April 2015.

CEO and co-founder of Workboard Deidre Paknad joins Jason Hartman on Speaking of Wealth show. Today's episode has Deidre explains and talk about her Workboard app which automatically helps line managers managed their team priorities, goals, reports and the metrics of the company into a simple to-do list as well as how to be a more efficient and better  manager with their teams.

Key Takeaways:

1:20 – The Workboard came to be when Deidre wondered why there wasn't an app to help managers be better at leadership and managing

2:10 – What Workboard does is take a look at how to make managers better at leading their teams

4:32 – Workboard automatically puts together a manager workload, so managers will have more time

5:45 – Workboard helps make a very simple to-do list of defining what the goals and metrics are for the company

8:19 – Deidre explains what she think are the most important stages of the work load setup

12:32 – Workboard is bit like a project management tool, but it can do more than that

15:00 – Workboard can prompt the manager to acknowledge and celebrate a teams effect on work and teams can also acknowledging each other work

16:45 –  Workboard is a free app that can help teams go faster and achieve great things with less effort

Website:

www.Workboard.com

Direct download: SW_346_FBF_Deidre_Paknad.mp3
Category:general -- posted at: 6:38pm EST

Today's Flash Back Friday comes from Episode 217, originally published in October 2015.

Communications coach Beth Noymer Levine is an expert in helping Fortune 500 executives, professional and world-class athletes, and other high-profile individuals effectively think about, prepare for, and deliver their messages to important audiences. Beth is author of author of Jock Talk, Five Communication Principles Exemplified by Legends of the Sports World.

Key Takeaways:

[3:51] The 5 core principles of effective communication

[10:41] What business leaders have to do to come out ahead

[13:26] How Donald Trump and Hilary Clinton's images have (or haven't) changed because of their authenticity

[16:16] How LeBron James gave one of the best insights into his career with effective communication

[20:56] How brevity can be applied in our everyday life and make us more effective

Websites Mentioned:

www.SmartMouthCommunications.com

www.JockTalkBook.com

Direct download: SW_345_FBF_Beth_Levine.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 212, originally published in June 2015.

Jim Palmer is the founder of the Dream Biz Academy and Dream Business Coaching and Mastermind Program. He is a coach, speaker, and business-building expert. Jim recently wrote the book DECIDE:The Ultimate Success Trigger and talks to Jason on some of the key things you can learn in the book. On the episode, Jim talks on the importance of delegating your work, cleaning out your head trash, and pushing through criticism. 

Key Takeaways:

[2:20] Highly successful entrepreneurs make a decision and move forward with it.

[5:11] If you wait too long and stay in 'squishyville', you will miss the opportunity.

[7:55] How did Jim clear his headtrash?

[12:15] Everybody has headtrash.

[18:20] People will always criticize you. Brush it off and keep moving forward.

[20:55] When is it a good time to get help?

[22:45] Start small, hire a virtual assistant for ten hours a week.

Mentioned In This Episode:

www.DecideForSuccessBook.com

Direct download: SW_344_FBF_Jim_Palmer.mp3
Category:general -- posted at: 4:11pm EST

Today's Flash Back Friday comes from Episode 143, originally published in April 2014.

John Papola is the CEO of Emergent Order and Director of EconPop, which just launched a YouTube show. Papola joins the show to tell us more about it.

Papola directed the videos, "Fear the Boom & Bust" and the "Fight of the Century", which have been seen by millions on the Internet. He explains the genesis of these ideas and what went into their productions. 

Papola is "konnected" to the Koch brothers, who fund his projects. Despite this, he believes the Left loves his work.

Websites:

www.EconStories.tv

www.EmergentOrder.com

Direct download: SW_343_FBF_John_Papola.mp3
Category:general -- posted at: 9:34pm EST

Today's Flash Back Friday comes from Episode 88, originally published in August 2013.

Trent Silver is the Chief Marketing Officer of SilverVisibility, Founder of PhoneDaddy, and Founder of CashForPurses. He's nicknamed the "Robin Hood of Hollywood" because he helped Lindsay Lohan with her financial problems and Charlie Sheen with his drug addiction.

Silver is one of the rare folks who's gotten rich at an early age in performance and affiliate marketing. Silver explains what businesses he's built and the genesis for the "Cash for" items such as cell phones, gold, and purses. He also shares how his businesses help the environment.

Silver discusses the effectiveness of affiliate business models. A lot of the marketing publishers employ tactics that can be considered deceptive. Silver shares his thoughts on shaving leads

Website:

www.SilverVisibility.com

www.CashForPurses.com

www.PhoneDaddy.com

Direct download: SW_342_FBF_Trent_Silver.mp3
Category:general -- posted at: 4:41pm EST

Jason Hartman talks with Peter Shankman, author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain, about how people with ADHD can use it to their advantage, what actions people need to take in order to be successful in their ventures, how to figure out what your audience wants, and when to ignore your audience.

Key Takeaways:

[3:08] How is ADHD a benefit?

[5:35] It's important to set up your life in a way that doesn't allow you to get derailed, and the 4 undeniable ADHD life rules

[8:39] You can lead the life you want, you just have to be willing to make the trade offs

[12:47] Your audience will tell you what they want and where they are, if you're willing to listen

[14:42] The only time you want to ignore what your audience is saying they want is when you're a part of a big market disruptor

Website:

www.ShankMinds.com

www.FasterThanNormal.com

Direct download: SW_341_Peter_Shankman.mp3
Category:general -- posted at: 3:24pm EST

Today's Flash Back Friday comes from Episode 120, originally published in November 2013.

Brenda Garrison is a Christian speaker and author of, "Love No Matter What: When Your Kids Make Decisions You Don’t Agree With." 

Garrison joins the show to discuss how parents can guide their college freshman into good decision-making. She shares some tips for building life-long relationships with kids, including the dangers of the “My-Way-or-the-Highway" parental approach. Garrison believes parents can become a student of their child, which will ultimately help them after their child makes a poor life decision.

Website:

www.BrendaGarrison.com

Direct download: SW_340_FBF_Brenda_Garrison.mp3
Category:general -- posted at: 8:40pm EST

Jason Hartman talks with Carter Reum, co-author of Shortcut Your Startup and co-founder of M13, about the impact of rapidly changing technology has on entrepreneurs today, the important things to think about before starting your business, and the game changing technology that is blockchain. The two also examine what it means to make a safe investment today and how to avoid investing in the next Pets.com.

Key Takeaways:

[1:38] The rapid pace of change in today's world

[5:20] Traffic is becoming cheap because you can find and target your audience better than ever

[8:31] You need to define what success for your business looks like before you start

[11:38] Defining a "safe investment" is getting harder and harder

[15:39] Blockchain today and the internet in the 90s have many similarities. There are companies that are doing things right and those that are just in it for a cash grab

[19:24] Speedboats vs sailboats

Website:

www.ShortcutYourStartup.com

Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches

Direct download: SW_339_Carter_Reum.mp3
Category:general -- posted at: 12:41am EST

Today's Flash Back Friday comes from Episode 107, originally published in October 2013.

Jared Easley has a very motivational podcast concept, called "Starve the Doubts," which aims to help those who are elevating in the profession tune out those who wish to bring them back down to their level or suppress their success!

Jared Easley is a self-described “everyday guy” who is passionate about connecting with others, communicating, leveraging new media & cultivating a community of like-minded citizens. He is married to his amazing wife Rachel & they have a beautiful daughter named Lana, and they live in South Florida. 

Website:

www.StarveTheDoubts.com

Direct download: SW_338_FBF_Jared_Easley.mp3
Category:general -- posted at: 10:05pm EST

Love him or hate him, you have to admit that Trump did what he needed to do to win the presidency. A political novice, Trump used his knowledge of marketing and branding to make a successful run at what many considered an impossible feat. Jason Hartman talks with Joel Gilbert, director of Trump: The Art of the Insult, about what tactics Trump used, why they resonated with people, and how ordinary Americans can also use the tactics in their business career.

Key Takeaways:

[2:26] Can other people replicate Trump's presidential branding strategy?

[6:06] The importance of acknowledging a failure and moving on

[9:20] Trump inspired people to believe he was not going to be another guy who goes into office and stabs everyone in the back

[11:32] The art of the counter attack

[13:58] Would Trump's tactics work in the business world?

[18:19] How does Trump look to Joel now and what does he think about 2020

Website:

www.ArtOfTheInsult.com

Direct download: SW_337_Joel_Gilbert.mp3
Category:general -- posted at: 12:37am EST

Today's Flash Back Friday comes from Episode 61, originally published in June of 2012.

Jason Hartman interviews author, Scott Fritz, who shares his story that became his book, The 40 Hour Work YEAR, about how he became a passive investor in his business instead of entrenched in working on and in his business.

Running and growing a business requires a lot of dedication, passion, and often an incredible chunk of one’s life. Many business owners find themselves working 80 or more hours per week, with little to no time to enjoy the benefits of their success. But with a change in mindset and armed with a few good tools, one can enjoy life again and still have a sound, successful business.

Scott explains how the right systems and key people create a smooth business structure. “When you get a group of people who are focused on the company’s success first and then focused on how they can be a part of making that happen, it is amazing. I call it my decision filter,” says Scott. He defines the decision filter as company first, owner second, and employees third, going further into detail about what each of those factors mean. He has found that putting all decisions through that filter makes it easier to make good decisions.

Scott Fritz is an Entrepreneur, Business Coach, Angel Investor and Author. In March of 2008 he founded Growth Connect – growthconnect.com. By leveraging and combining the services of business coaching, advisory board development and angel investment resources, Growth Connect specializes in the hyper growth entrepreneur and business owner. Mr. Fritz founded his previous company, Human Capital in 1997. Through persistent passion and focus, Scott grew his company into a nationwide player with 2007 annual revenues of $170 million dollars. This hyper growth landed Human Capital and its affiliate division on the INC. 500 list in 2003 and 2004 with growth rates in excess of 1,000 percent. Servicing 350 client companies and 5,000 employees in over 40 states, Human Capital was sold to a nationwide staffing firm in December of 2007. As an active Angel investor, Mr. Fritz has invested in multiple ventures over the past ten years.

Some areas of investment include: land development, environmental services, business services, technology and entertainment. His involvement with these companies ranges from passive investor and advisory board member to paid coach and consultant. Scott enjoys sharing his experiences in growing companies, coaching budding entrepreneurs, and developing strategic plans for each of his endeavors. One of his recent investments sold for $70 million dollars within three years of his initial funding, equaling well over a 300% return on investment. Mr. Fritz resides in Las Vegas, and is the Past President of the local Entrepreneur’s Organization (EO) Chapter. Scott has held various volunteer positions within EO over the past ten years including Global Chapter Development Committee Chair, Regional Director and Area Director. Mr. Fritz is also an EO Certified Strategy Summit and Accelerator Facilitator. This role enables him to coach the “leaders of leaders” and improve the focus and alignment of EO Chapter Boards and Accelerator programs throughout the United States and Canada. Since 2005 Scott has facilitated over one hundred individual strategic sessions and coaching programs.

Website:

The 40 Hour Work YEAR

Direct download: SW_336_FBF_Scott_Fritz.mp3
Category:general -- posted at: 5:02pm EST

Jason Hartman talks with David Burkus, author of Friend of a Friend and Associate Professor of Leadership & Innovation at Oral Roberts University, about how to grow your network, develop key connections, the newest renaissance in business structure, new vacation policies, and more.

Key Takeaways:

[2:33] Is there a scientific method to networking?

[5:46] The best thing to do if you're trying to reach a specific contact

[11:49] The experimenting in getting away from the org chart

[16:45] You need to trust your employees and not punish the 99% because 1% couldn't be trusted

[19:13] Are things like unlimited vacation only available to companies with large funding bases?

[21:01] The most surprising thing about creativity

Website:

www.DavidBurkus.com

Direct download: SW_335_David_Burkus.mp3
Category:general -- posted at: 1:16am EST

Today's Flash Back Friday comes from Episode 106, originally published in October 2013.

Kristi Hines is a highly sought after writer, blogger, and social media commentator who's expertise in creating high quality content for business and corporate blogs has elevated the sales and status of many companies. Hines focuses on teaching businesses the right formula to educate their customers while increasing their sales. She's been featured on an impressive list of the top info marketing websites including Social Media Examiner, Search Engine Journal, Search Engine Watch, KISSmetrics, Unbounce, and CrazyEgg.

Kristi's home base for her personal and professional blog is called "Kikolani," which covers blog marketing and blogging tips for personal, professional, and business bloggers to succeed in search and social media marketing. 

Website:

www.KristiHines.com

www.Kikolani.com

Direct download: SW_334_FBF_Kristi_Hines.mp3
Category:general -- posted at: 1:52am EST

Today's Flash Back Friday comes from Episode 163, originally published in August 2014.

Brian Carter is the Founder of the Brian Carter Group. He joins the show to discuss how Facebook can revolutionize an organization if they use it effectively. 

Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.

Brian is co-author of the bestselling book Facebook Marketing, and author of the forthcoming book, The Like Economy. He also has authored an ebook called How To Get More Fans On Facebook.

Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.

Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Universal Studios, The U.S. Army, Hardee's and Carl's Jr. He is quoted in the book Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine.

Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook with a combined readership of over 400,000. He has more than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other social marketing channels.

A speaker and trainer for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives and The American Marketing Association to name a few. Brian is a seasoned expert and most entertaining presenter in Internet marketing.

Website:

www.BrianCarterGroup.com

Direct download: SW_333_FBF_Brian_Carter.mp3
Category:general -- posted at: 12:15am EST

Today's Flash Back Friday comes from Episode 134, originally published in February 2014.

Matthew Mather is the best-selling author of "CyberStorm" and a leading member of the world’s cybersecurity community. He joins the show to discuss a "Third Path" to publishing that winds between the traditional publishing and self-publishing models.

Mather was rejected by more than 100 agents and publishers. He never believed that self-publishing would make you so much money, but he's now sold nearly 200,000 books in the past 18 months and sold the film rights of his latest novel, "CyberStorm," to 20th Century Fox Walk. Mather explains the process he used to make a lot of money and market his books.

Matthew is the best-selling author of CyberStorm and the six-part hit series Atopia Chronicles. He is also a leading member of the world's cybersecurity community who started out his career working at the McGill Center for Intelligent Machines. He went on to found one of the first tactile interface companies, which became the world leader in its field, as well as creating a major award-winning brain training video game. In between he's worked in a variety of start-ups,everything from computational nanotechnology to electronic health records, weather prediction systems to genomics, and even social intelligence research. His writing credits include #1 best-selling Atopia Chronicles and CyberStorm novels. He spends his time between Charlotte, NC, and Montreal, QC, hanging out with his bright and beautiful girlfriend Julie and their three dogs and a cat.

Website:

www.MatthewMather.com

Direct download: SW_332_FBF_Matthew_Mather.mp3
Category:general -- posted at: 5:11pm EST

Today's Flash Back Friday comes from Episode 187, originally published in February 2015.

On today's Speaking of Wealth show, Jason Hartman brings the CEO of Clarus Marketing on to the show, Tom Caporaso. Tom also works closely with FreeShipping.com and talks to Jason about the importance of loyalty programs, what his company offers, and more in this quick 13 minute episode. 

Key Takeaways:

1:20 – How can small businesses and entrepreneurs benefit from loyalty programs?

4:05 – What kind of loyalty programs are out there?

7:00 – Tom talks about FreeShipping.com

8:03 – If the price of the item you purchased drops within 90 days, FreeShipping.com will cover you for that.

9:45 – Costumers have a lot more options now, so giving them great value, product, and customer service is key.

11:50 – The US market loves the convenience of monthly subscription deliveries of daily goods.

Mentioned In This Episode:

www.ClarusMarketing.com

www.FreeShipping.com

www.ReturnSaver.com

Direct download: SW_331_FBF_Tom_Caporaso.mp3
Category:general -- posted at: 5:35pm EST

Today's Flash Back Friday comes from Episode 30 originally published in December 2010.

Jason interviews his early mentor Dr. Denis Waitley on "The Psychology of Winning."  At age 17, Jason discovered Waitley and it was a life altering event leading to his early and sustained success. Waitley is one of America's most respected authors, keynote lecturers and productivity consultants on high performance human achievement.

He has inspired, informed, challenged, and entertained audiences for over 25 years from the board rooms of multi-national corporations to the locker rooms of world-class athletes and in the meeting rooms of thousands of conventioneers throughout the world. Recently, he was voted business speaker of the year by the Sales and Marketing Executives' Association and by Toastmasters' International and  inducted into the International Speakers' Hall of Fame.

With over 10 million  audio programs sold in 14 languages, Denis Waitley is one of the  most listened-to voices on personal and career success. He is the  author of 15 non-fiction books, including several international best  sellers, "Seeds of Greatness," "Being the Best," "The Winner's  Edge," "The Joy of Working," and "Empires of the Mind." His audio album, "The  Psychology of Winning," is the all-time best selling program on  self-mastery.

Website:

www.DenisWaitley.com

Direct download: SW_330_FBF_Denis_Waitley.mp3
Category:general -- posted at: 5:31pm EST

Jason Hartman talks with Brad Feld, Managing Director at Foundry Group and author of Venture Deals: Be Smarter Than Your Lawyer & Venture Capitalist, about startup communities around the nation and what causes them to flourish and how long they can take to really get going. The two also look at how an entrepreneur with an idea can go about turning their vision into a reality, and a key habit Brad thinks most (if not all) entrepreneurs should have.

Key Takeaways:

[1:35] What other parts of the country are similar to Silicon Valley, and how you can launch a startup in your city

[5:02] Is the startup community, mentality, and atmosphere just for the young?

[8:36] How can you go about creating that startup environment in your community?

[14:03] What should a person with an idea do to have their idea grow

[16:13] Why entrepreneurs should write

Websites:

www.JasonHartmanUniversity.com

www.Feld.com

www.FoundryGroup.com

www.TechStars.com

www.Twitter.com/BFeld

Direct download: SW_329_Brad_Feld.mp3
Category:general -- posted at: 10:34pm EST

Today's Flash Back Friday comes from Episode 191, originally published in March 2015.

Jason Hartman invites Jessica Rhodes on to the show to talk about how to book better guests and how to be a better guest as well. Jessica is the founder of Interview Connections and has booked some big names in the industry. She talks about how persistence and follow up are key to booking bigger names, how to properly pitch yourself to a podcaster, her latest project with Corey Coates titled The Podcast Producers, and much, much more on today's show. 

Key Takeaways:

1:20 – Jessica has added a lot of value to Jason's show with the types of guest she's brought on. 

5:30 – There are quite a few podcasters who want fresh people on their show who haven't done the podcasting circuit yet. 

14:50 – At the end of the day, you want to be both a podcast host and also a guest. 

22:20 – Be specific as possible on what you can bring to the table when you're pitching to a host. 

27:10 – There are so many different types of entrepreneurs that you can cater to, so don't worry about excluding people. 

28:40 – Jessica is doing a 10 episode series with Corey Coates from Podfly Productions about podcasting. It launches on April 6th.

29:30 – Final thoughts? Do not be afraid to start. There's never a perfect time, so just do it now. 

Mentioned In This Episode:

www.InterviewConnections.com

@JessRhodesESS

www.InterviewConnections.TV

Direct download: SW_328_FBF_Jessica_Rhodes.mp3
Category:general -- posted at: 11:39am EST

Today's Flash Back Friday comes from Episode 131, originally published in January 2014.

Justin Sachs is the Publisher of Motivational Press and Chairman of the Board of Justin Sachs Companies, a group of companies that provide high-level services to business owners, entrepreneurs, and corporations world-wide.

Justin joins the show to tell us about Motivational Press and its successes in 2013.

Find out more about Justin Sachs at www.justinsachscompanies.com

Visit Motivational Press at www.motivationalpress.com

Justin's work has been acknowledged by Presidents, Congressmen, World-Renowned Business Leaders, Non-Profit Executives, Authors, and Entrepreneurs alike for his ability to achieve extraordinary results.

Having advised and trained hundreds of thousands of people internationally, Justin is a highly regarded business expert on effectiveness, peak-performance, and marketing tactics. Justin has produced three movies including his best-selling Achieve Your Ultimate Success. He has written 6 books, including 5 international best sellers, on topics ranging from leadership to business growth. He has been featured in hundreds of media outlets throughout the world including MSNBC, CNBC, Fox News, and Yahoo Finance. Justin has been featured alongside world-renowned business experts including Brian Tracy, John Assaraf, Mark Victor Hansen, Loral Langemeier and many others.

Justin's philanthropic endeavors have won him many awards and accolades including the Prudential Spirit of Community Award, and Distinguished Recognition from the California Department of Education. Justin started a non-profit organization when he was 16 to inspire youth to engage in community service. More recently, he has been honored to partner with organizations like Kiva, Hugh O'Brian Youth Leadership Foundation, and The Illumination Foundation.

Justin's books and DVDs have been read by hundreds of thousands worldwide.

Direct download: SW_326_FBF_Justin_Sachs.mp3
Category:general -- posted at: 10:33pm EST

Jason Hartman talks with Tim Hentschel, CEO of HotelPlanner.com & Meetings.com, about the ins and outs of throwing an event, from what city you pick to booking rooms, and more.

The two look at what's happened to US tourism since the administration change, the disruption that sites like AirBnB have created for large events, advice for someone starting their own conference, and the rising use of artificial intelligence.

Key Takeaways:

[2:02] What's happened to the travel & tourism since the administration change?

[5:25] The effect of AirBnB on the hotel industry during last year's London marathon

[9:30] The event planning industry has GOT to be simplified

[12:38] A piece of advice to speakers looking to do their own conference

[14:54] The difference between Meetings.com and HotelPlanner.com

[19:17] How Tim's companies are using AI

Website:

www.HotelPlanner.com

www.Meetings.com

www.Facebook.com/HotelPlanner

Direct download: SW_325_Tim_Hentschel.mp3
Category:general -- posted at: 12:01am EST

Today's Flash Back Friday episode comes from Episode 127, originally published in December 2013.

Trace Cohen is the founder of Launch.it. He joins the show to tell us how Launch.It works.

Launch.it is essentially a self-publishing platform. Anyone can publish news on the site. Trace explains how he envisions Launch.it changing PR. 

Trace also discusses entrepreneurship in general and how he got started with Brand Yourself under his father's mentorship. 

Website:

www.Launch.it

Direct download: SW_324_FBF_Trace_Cohen.mp3
Category:general -- posted at: 11:33pm EST

Today's Flash Back Friday comes from Episode 122, originally published in November 2013.

Michael Weissman is the Chairman, CEO and co-founder of SYNQY Corporation (pronounce Sync-ee). Weissman sees big changes that marketers need to consider in online content marketing, so he comes on the show to discuss how a marketer can rise above all the noise in online content marketing.

Weissman explains how marketers can find enough content and gives the “right” goals all marketers should consider for digital and content marketing. He shares some tips on how marketers can better utilize technology to improve their content marketing.

Website:

www.synqy.com

Direct download: SW_323_FBF_Michael_Weissman.mp3
Category:general -- posted at: 11:52am EST

Today's Flash Back Friday comes from Episode 123, from November 2013.

Jason talks with author and marketer Jay Baer. Jay is an acclaimed keynote speaker, technology marketer, and social media consultant. Jay's newst book, Youtility, talks about key marketing ideas, and unique ideas to jump start your business.

Website:

www.JayBaer.com

Direct download: SW_322_FBF_Jay_Baer.mp3
Category:general -- posted at: 12:19pm EST

Today's Flash Back Friday comes from Episode 102, from October 2013.

Dan Schawbel is Managing Partner of Millennial Branding and author of, "Promote Yourself: The New Rules For Career Success." He's also the Founder of the Personal Branding Blog. He authored the #1 international bestselling book, "Me 2.0: 4 Steps to Building Your Future." 

Schawbel explains what future leaders need to know for career success and how social media is changing the game. He answers whether millennials are expensive to hire and retain. 

Schawbel also tells us more about Millennial Branding and his Personal Branding Blog, and how he's made them so popular.

Website:

www.DanSchawbel.com

www.PersonalBrandingBlog.com

Direct download: SW_321_FBF_Dan_Schawbel.mp3
Category:general -- posted at: 8:00am EST

In this 10th episode, Jason Hartman goes off topic and talks with Rob Bell, one of TIME's 100 Most Influential People in 2011 and author of Love Wins, about the bible's views on entrepreneurship, what we should be doing with the wealth we accumulate, and what we can learn from King Solomon's story.

The two also discuss how good things can become victims of their own success and lead to people simply doing the same things as before to sustain the system rather than trying to improve life like it was initially.

Key Takeaways:

[2:26] You can truly love something that completely exhausts you

[3:17] What the bible tells us about entrepreneurship

[9:04] Business relationships between seller and customer should be win-win

[11:27] The question Hebrew scholars ask about Solomon's story

[14:59] Institutions naturally bend toward self-preservation

[19:20] The gap between the haves and the have-not is creating new levels of frustration and anger

Website:

www.RobBell.com

www.JasonHartman.com/Masters

Tweets:

The bible is a very sharp critique of wealth and power when it is not used to help those who need it most

For those of us in the developed world...everything we do to help empower those that need it...does make the world more safe

Direct download: SW_320_Rob_Bell.mp3
Category:general -- posted at: 3:20pm EST

2018's Meet the Masters event was already packed with great speakers like Jason Hartman, Garrett Sutton, Brian Smith, Danielle DiMartino-Booth, John Burns, and more. Today, Jason Hartman is proud to announce that former Congressman (and America's foremost advocate for libery) Ron Paul will be joining the fold to headline the event.

Ron Paul was most recently a Republican candidate for President in 2008 and 2012, and served in the US House of Representatives for Texas for more than 25 years in all. He is a critic of policies like the USA Patriot Act and has criticized the federal governments fiscal policies a multitude of times. He's also outspoken against Federal Reserve, and the US tax code.

Website:

www.JasonHartman.com/Masters

www.CampaignForLiberty.org

Direct download: SW_Ron_Paul_Announcement.mp3
Category:general -- posted at: 11:03pm EST

Today's Flash Back Friday comes from Episode 98, from October 2013.

Lewis Schiff is the Executive Director of the Inc. Business Owners Council and author of, "Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons."

Yahoo CEO Marissa Meyer recently laid down the jackhammer: all her employees must now report to the office... no more working at home. Schiff discusses this debatable cultural phenomena. He also breaks down entrepreneurship and how important ideas are to entrepreneurial success. Apparently, doing what you "love" will not necessarily give you the best return.

Lewis Schiff is the chairman and executive director of Inc. Business Owners Council. His new book, Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons, was released in March, 2013. His new book, as well as his previous books, The Influence of Affluence and The Armchair Millionaire are based on research on best practices of high net worth and high-performing households. 

Websites:

www.lewisschiff.com

www.inc.com.

 

Direct download: SW_319_FBF_Lewis_Schiff.mp3
Category:general -- posted at: 6:36pm EST

Today's Flash Back Friday takes us to Episode 67 from July 2012.

Join Jason Hartman for an insightful conversation on creativity with author and Executive Director for Stanford Technology Ventures Program, Tina Seelig. Tina points out that many people incorrectly believe they lack creativity and that it cannot be learned. She views this as a huge problem in that it is a matter of attitude. “If you think about it, every single sentence that you utter is a creative act,” Tina explained. “From the moment you’re born, you’re creating your life.” Creativity is not exclusive to artists or musicians.

Problem-solving at all levels requires creativity, whether it’s fixing a meal or designing machinery or coming up with an efficient technique. It is incredibly important to every aspect of life. Tina gives examples of how to encourage and expand creativity, as well as examples of how it is often stifled. Some of the tools for bringing out creativity are reframing, connecting and combining ideas, and challenging assumptions. Tina explains our “innovation engine,” a tool we all possess. There are three things people need to possess as an individual and three things that are critical in the outside world. As an individual, we need basic knowledge, imagination and motivation. We are affected by our environment by resources, habitat and culture.

Dr. Tina Seelig is the Executive Director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. STVP is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP provides students from all majors with the entrepreneurial skills needed to use innovations to solve major world problems. She teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. Dr. Seelig is also the Director of the National Center for Engineering Pathways to Innovation (Epicenter), which is dedicated infusing entrepreneurship and innovation skills into undergraduate engineering in the United States. Funded by the National Science Foundation and directed by STVP, the Epicenter is an education, research and outreach hub for the creation and sharing of entrepreneurship and innovation resources among U.S. engineering schools.

Dr. Seelig has also written 16 popular science books and educational games. Her books include The Epicurean Laboratory and Incredible Edible Science, published by Scientific American; and a series of twelve games called Games for Your Brain, published by Chronicle Books. Her newest books, published by HarperCollins are What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World (2009), and inGenius: Unleashing Creative Potential, which will be released in April 2012.

She has a Ph.D. in Neuroscience from Stanford and is the Executive Director of the Stanford Technology Ventures Program, which is the entrepreneurship center at Stanford University School of Engineering. Seelig also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. In 2009, Seelig was awarded the highly prestigious Gordon Prize for her innovative work in technology, engineering, and education.

Direct download: SW_318_FBF_Tina_Seelig.mp3
Category:general -- posted at: 5:13pm EST

Today's Flash Back Friday comes from Episode 113, from November 2013.

Susan Wingate is the winner of five literary awards and is a #1 Amazon Best Selling Author. She is an expert in e-book self-publishing. Her work has ranged from young adult romance to dark mystery. Susan has won various other literary awards for her short stories and poetry. 

In this interview, Wingate explains how writers can create an award-winning and popular blog. 

Website:

www.SusanWingate.com

 

Direct download: SW_317_FBF_Susan_Wingate.mp3
Category:general -- posted at: 9:00am EST

Today's Flash Back Friday comes from Episode 144, from May 2014.

Joe Yazbeck is Founder, President and Senior Coach at Prestige Leader Advisors and author of, "No Fear Speaking." He joins the show to discuss his tips for speakers to develop their confidence and skills.

Yazbeck also talks about sales presentations, webinar training, and on-camera coaching for radio or TV. He explains how people with accents can improve their speaking abilities.

Spanning more than 30 years, Joe Yazbeck has successfully helped thousands of people providing professional speaker, executive leadership training and live performance coaching.

Joe, as Founder, President and Senior Coach of Prestige Leadership Advisors, continues to serve leaders and professionals in business, technology, law, public service and entertainment/media industries with effective leadership, performance and presentation methodology with programs he has developed throughout his remarkable career.

As a master speaker himself, Joe has delivered over 3700 presentations, workshops, lectures, seminars and key-note addresses worldwide.  

Influenced by Joe’s own achievements in the performing arts as talent developer/coach and performer , his creative and charismatic coaching approach serves his many clients to succeed in this very high-profile, media influenced business world.

Websites:

www.PrestigeLeader.com

www.NoFearSpeaking.com

Direct download: SW_316_FBF_Joe_Yazbeck.mp3
Category:general -- posted at: 10:17am EST

Jason Hartman is proud to announce the latest addition to the 2018 Meet the Masters of Income Property event, Ken McElroy.

Ken is a Rich Dad advisor and entrepreneur who is an expert in investment analysis, property management, and property development. He's responsible for over $700 million investment dollars in real estate.

Ken is the author of the best-selling books The ABC’s of Real Estate Investing, The Advanced Guide to Real Estate Investing, The ABC’s of Property Management, and most recently his book on entrepreneurship: The Sleeping Giant.

Website:

www.JasonHartman.com/Masters

www.KenMcElroy.com

Direct download: SW_Ken_McElroy.mp3
Category:general -- posted at: 10:30pm EST

Today's Flash Back Friday comes from Episode 73, from March 2013.

Marketing techniques have evolved exponentially with the introduction of the internet and social media apps, and to stand out from the competition, it requires strong thought leadership. Jason Hartman is joined by marketing expert, David Newman, to talk about the four level s of marketing. David explains what 80% of business owners miss that causes marketing overwhelm and sales burnout, whether more is better than less marketing, and how to laser-focus marketing to get better results. 

He shares examples of successful marketing efforts of a wide range of businesses. David emphasizes doing what you know and following the Three E Rule:  Easy, Effortless and Enjoyable. Additionally, three important factors for a successful thought leader are credibility, trust and relevance.

David Newman is a marketing expert who works with corporations, entrepreneurs and groups who want to use speaking and thought leadership strategies to sell more products and services. David is also the author of the upcoming book, Do It! Marketing: 77 Ways to Boost Sales, Maximize Profits and Crush Your Competition. There are a ton of free resources on David's website, www.doitmarketing.com, and that's also where you can go to download his free 96-page strategic marketing ebook.

Website:

www.DoItMarketing.com

Direct download: SW_315_FBF_David_Newman.mp3
Category:general -- posted at: 9:15am EST

Today's Flash Back Friday comes from Episode 64, from December 2012.

Known as the king of information marketing, Fred Gleeck joins Jason Hartman for a great interview, talking about his experiences in information marketing from over the last 24+ years. Fred weaves together the progression and changes in info marketing, stressing that trust is the one thing that has never changed. Fred teaches on a range of topics, i.e. writing an ebook, creating and marketing audio information and video information, and finding a niche and audience. He explains the benefit of developing products in all forms to fit all of the different learning types of your customers, which includes CDs, DVDs, ebooks, physical books or workbooks, etc. He then goes on to talk about revenue maximization. He advises keeping books between 2000 – 65,000 words, and encourages price testing.

In addition to working on his own info products, Fred helps others to sell their information products as well. Fred has been perfecting his information marketing techniques over the last 24+ years he has been doing it. If you want to learn how to sell information products on the internet, he is the right person to consult with. The information marketing business is changing. Fred knows and understands the information marketing secrets that few others use or know. He uses them himself in his own business and then passes that knowledge along to others in his seminars and workshops on creating information products.

Selling information products for himself and for his coaching clients is his ONLY business. He is the author of over 15 books and helps others who sell info products to create their own books, ebooks, audio and video programs. He splits his time between Las Vegas, Los Angeles and New York City. Fred’s most recent book is entitled Sell Your Brain Power, in which he passes along his years of knowledge.

Website:

www.FredGleeck.com

Direct download: SW_314_FBF_Fred_Gleeck.mp3
Category:general -- posted at: 12:55pm EST

It's imperative that every business knows exactly what the mission is, and that every employee in the business knows where the company is headed. It's the only true way to get, and stay, ahead of the competition.

Cameron Herold, author of Double Double: How to Double Your Revenue and Profit in 3 Years or Less, and Meetings Suck, talks with Jason Hartman about how his Vivid Vision can clarify your purpose and help you get on the right path.

Key Takeaways:

[2:15] How writing your Vivid Vision can author your future

[5:39] Reverse engineering your Vivid Vision

[8:26] Finding the "sweet spot" in length for your Vivid Vision, and how to properly use it

[11:43] What should you do with your Vivid Vision? How much does David share his?

[16:32] How to run meetings properly

[19:41] How long should you book your meetings?

Websites:

www.CameronHerold.com

Direct download: SW_313_Jason_Hartman.mp3
Category:general -- posted at: 10:38pm EST

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows.

He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.

Website:

Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

DragonSearch Online Marketing Manual

Direct download: SW_312_FBF_Ric_Dragon.mp3
Category:general -- posted at: 9:00am EST

Nice guys finish last, right? Or maybe our long held maxims don't hold up under scrutiny. Jason Hartman talks with Shayne Hughes, President at Learning As Leadership and author of Ego Free Leadership, about whether ego is good or bad, how we can identify our negative tendencies, ways we can counter our natural instincts, and how we're not alone in our feelings of inadequacies.

Key Takeaways:

[1:18] Is ego always bad?

[4:40] Our desire to prove ourselves hijacks our purpose

[8:53] Some of our ego baggage comes from things that happened when we were young, and can come off as personality but aren't truly that

[12:51] Work places with turf wars aren't committed to their endeavor, and can tear apart a company

[16:12] When your ego is ratcheted up in intensity you can feel an impulse of tension. They key is to not beat ourselves up

[19:16] We all feel alone with our stress and insecurities, but every other person has something similar going on.

Website:

www.EgoFreeLeadership.com

www.LearningAsLeadership.com

"People, deep down, are yearning for a sense of safety, authenticity, belonging, and a larger purpose"

Direct download: SW_311_Shayne_Hughes.mp3
Category:general -- posted at: 10:18pm EST

Today's 10th Episode Flash Back Friday comes from Episode 100, from February 2012.

On this episode, Jason Hartman is joined by Jack Canfield, America’s #1 Success Coach, to talk about Jack’s journey to success as founder and CEO of Chicken Soup for the Soul Enterprises, founder and chairman of The Canfield Training Group, and his latest project, Bestseller Blueprint Training Program.  As the beloved originator of the Chicken Soup for the Soul® series, Jack Canfield fostered the emergence of inspirational anthologies as a genre - and watched it grow to a billion dollar market. As the driving force behind the development and delivery of more than 123 million books sold through the Chicken Soup for the Soul® franchise (and over 500 million copies in print worldwide), Jack Canfield is uniquely qualified to talk about success. His proven formula for success reached global acclaim with his most recent National Bestseller, The Success Principles™: How to Get from Where You Are to Where You Want to Be. For his fascinating story, listen at: www.SpeakingofWealth.com.

Jack is a multiple New York Times bestselling author, including titles such as The Power of Focus, The Aladdin Factor, Dare to Win, You’ve Got to Read This Book! and The Key to Living the Law of Attraction. He is the Founder and Chairman of The Canfield Training Group in Santa Barbara, California, which trains entrepreneurs, educators, corporate leaders and motivated individuals how to accelerate the achievement of their personal and professional goals. Jack is also the founder of The Foundation for Self-Esteem in Westlake Village, California, which provides self-esteem resources and trainings to social workers, welfare recipients and human resource professionals. Jack wrote and produced the Goals Program, a video training program for California welfare recipients. To date, the program has been responsible for helping 450,000 people get off welfare.

Jack is a featured teacher in the movie “The Secret”, “The Opus”, “The Cure”, "The Tapping Solution”, and “Yes IS the Destination...No is How You Get There.” He has recently been filmed for inclusion in two more films entitled “Discover the Gift” and “Awakening.”
Jack has also been a featured guest on more than 1,000 radio and television programs in nearly every major market worldwide - many of them on a repeat basis. A sample of these shows include Oprah, Montel, Larry King Live, 20/20, Inside Edition, The Today Show, Fox and Friends, The CBS Evening News, The NBC Nightly News, Eye to Eye, CNN's Talk Back Live!, PBS, QVC and many others.

Direct download: SW_310_FBF_Jack_Canfield.mp3
Category:general -- posted at: 2:40pm EST

Jason Hartman talks with Jason Treu, author of Social Wealth: How to Build Extraordinary Relationships by Transforming the Way We Live, Love, Lead and Network. The two discuss ways that you can improve your social worth, expanding your network by focusing on others rather than on your own self.

The two look into the potential power of mastermind groups or just informal get togethers, as wel as why you should never let your network become stagnant.

Key Takeaways:

[1:29] The basic concept of social wealth

[4:38] The one downside to paying to be in the right room with experts

[8:01] Deep self awareness is crucial to building relationships with other people

[10:22] The building blocks of building relationships are repoire, likeability, and trust

[13:47] The easiest way to build likeability

[16:59] Your network should always be growing because over time some relationships will become less helpful

[20:46] A very informal get together can generate huge returns to your social wealth

Website:

www.JasonTreu.com

www.CardsAgainstMundanity.com

"When you start looking around the room or start thinking about other things, people notice that, so they can tell you don't care"

"The quickest way to build trust with someone is to show you care"

"If you lead with giving you put yourself in rarified air"

Direct download: SW_309_Jason_Treu.mp3
Category:general -- posted at: 11:23pm EST

Today's Flash Back Friday comes from Episode 137, published in March 2014.

Shelby Larson started Content Divas back in 2007, initially to offer stay-home moms a way to make legitimate income from home. Over the past three years, she has successfully expanded her business from a small team of content providers to a staff of over 300 members world-wide, providing the highest quality outsourcing and generation organic traffic services on 50% of internet content.

Website:

www.ContentDivas.com

Direct download: SW_308_FBF_Shelby_Larson.mp3
Category:general -- posted at: 12:42pm EST

Most people in today's world are selling their time for money and going through the grind of life assuming that is the way it is. But it doesn't have to be.

Jason Hartman talks with MJ DeMarco, author of The Millionaire Fastlane: Crack the Code to Wealth and Live Rich, about the hyperrealities that are abundant in our world, and what we can do to overcome them and live the life we truly desire.

Key Takeaways:

[1:51] MJ's world view and how they impact his philosophies

[5:52] We need to open our eyes to hyper-realities and how they're impacting us

[9:41] Nearly all the people who've gotten rich through the stock market are activist insiders. If you want to get rich you have to go about it differently

[14:29] It all boils down to the concept over leverage, with your money, time, people, or anything else

[17:48] MJ's thoughts on the entitlement economy and how we're becoming economic slaves

[22:08] Winning inspires passion, so do the hard work to create the passion (and money will follow)

[25:34] Creating an environment where you're living your life on your terms

Website:

www.TheFastlaneForum.com

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich‎

"Passion does not lead, it follow"

Direct download: SW_307_MC_DeMarco.mp3
Category:general -- posted at: 5:17pm EST

Today's Flash Back Friday comes from Episode 103, from October 2013.

Cynthia Sanchez launched Oh So Pinteresting in February 2012 and after a few months she was approached by a company and asked if she would not only help them with Pinterest but also manage their social media accounts. In September 2012, Cynthia left her job as full time radiation oncology nurse to focus on growing Oh So Pinteresting and her new social media business.

Just like the medical world, social media is ever evolving and changing. It requires continuous study to stay up to date on the latest methods and products. Since launching the blog, Cynthia spends time taking courses and attending several conferences a year focused on social media.

In growing and marketing her own business, she has had to learn multiple social media platforms and how to create content for them. Cynthia writes the content for the blog, produces her own podcast, records videos and creates graphics.

Cynthia uses her experience as a nurse to help her empathize with clients. She continues this approach in her business and encourages clients to take the same approach in their social media marketing.

For fun, aside from exploring the usefulness of Pinterest, Cynthia enjoy traveling with her family, which consists of two sets of twins, crafting, and learning photography.

Website:

www.OhSoPinteresting.com

Direct download: SW_306_FBF_Cynthia_Sanchez.mp3
Category:general -- posted at: 8:00am EST

This week's Flash Back Friday takes us to episode 41, originally airing on September 27, 2011.

Join Jason Hartman and Jean Hamilton, founder of Speaking Results, and find out how to develop and hone your speaking, presenting, and storytelling skillsets. It's crucial that when you're in front of your audience you're at home.

Jean offers a variety of NLP tips to combat common public speaking fears, as well as to help you gain confidence in your own abilities.

Prior to starting Speaking Results in 1998, Jean spent 15 years in the arts, doing modern dance, mime, and theater with several professional companies. She had the opportunity to tour the US and the Pacific Rim. After she started studying Neuro-Linguistic Programming (NLP) she used the tools she learned to help others become the presenter they want to become.

Website:

www.SpeakingResults.com

Direct download: SW_305_FBF_Jean_Hamilton.mp3
Category:general -- posted at: 9:00am EST

Clients in the sports and entertainment world have the same issues as those in the regular world, but they also have a few extra needs and difficulties. Because of this, you have to go about acquiring their business a little different than normal. Kofi Nartey, National Director of the Compass Sports & Entertainment Division and author of Sellebrity: How to Build a Successful Sports & Entertainment Based Business, talks with Jason Hartman about ways you can break into the industry.

Kofi has some marketing tips that can keep you from spending a ton of money to meet celebrities, as well as some good advice on how to act when you get your meeting.

Key Takeaways:

[1:53] What's different about sports and celebrity clientele needs?

[5:59] How do you convey your ideas to celebrities before you start working with them to convince them you understand their needs?

[9:56] Some ways to test the marketing waters of working with the elite without bankrupting yourself

[12:00] How to stand out when you get a chance to meet with potential celebrity clients

Website:

www.Kofi.LA

Sellebrity

"You cannot be awestruck. Part of servicing sports & entertainment clientele is that you have to be a safe haven for them"

Direct download: SW_304_Kofi_Nartey.mp3
Category:general -- posted at: 9:00am EST

Today's Flash Back Friday comes from Episode 36, from April 2011.

Jason Hartman interviews Bronwyn Saglimbeni, founder of Bronwyn Communications, on the art of public speaking and how to push yourself beyond the basics so that your presentation captivates your audience from start to finish. 

For nearly 15 years, Bronwyn has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering “tough love” in a way that allows executives to achieve true breakthroughs.

Bronwyn encourages clients to be authentic, engaging and approachable, which has resulted in successful interviews for clients in publications such as the New York Times, the Wall Street Journal, Businessweek, and speaking engagements at top industry events including Ad:Tech, AAAAs, AdAge Digital, CreativityandTech, Web 2.0 Expo and others. Bronwyn has also worked with clients preparing for television appearances including American Idol, The Oprah Show, and Home Shopping Network.

Direct download: SW_303_FBF_Bronwyn_Saglimbeni.mp3
Category:general -- posted at: 12:00pm EST

No matter how your life has been going, there's always room for improvement. Jason Hartman talks with Mark Sanborn, author of the new book The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be, about how to traverse The Potential Matrix and create a better self.

Mark offers some tips on activities you can do to better yourself, as well as some talk about The Fred Factor, and why it became (and remains) such a success.

Key Takeaways:

[1:25] What is The Potential Principle?

[4:21] The Potential Matrix can tell us the 4 areas we can get better

[6:34] The first step fo the Potential Matrix is to disrupt yourself before someone or something else does

[10:02] Engage others: think who before you think how

[12:24] Some tips on how to properly select a book to read

[15:26] The importance of The 5 Friends

[17:31] Why was The Fred Factor a success?

[21:00] There are Fred's all over the place, we just sometimes don't notice them, and what we can learn from them

Website:

www.MarkSanborn.com

www.PotentialPrinciple.com

"If you don't disrupt yourself, somebody or something else will"

Direct download: SW_302_Mark_Sanborn.mp3
Category:general -- posted at: 10:10pm EST

Today's Flash Back Friday comes from Episode 117, from November 2013.

Tim Grahl is the Chief Thinker of the Out:think Group and author of, Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book. He joins the show to discuss how any book can sell at least 1,000 copies on Amazon.
 
Website:

Out:Think Group

Direct download: SW_301_FBF_Tim_Grahl.mp3
Category:general -- posted at: 10:23pm EST

For this 10th Episode, Jason Hartman talks with author Dan Millman about his new book The Hidden School and his best-seller The Peaceful Warrior.

The two discuss Dan's spiritual search, the difference in Eastern and Western cultures, the difference between selfish and Selfish, and other philosophical questions.

Key Takeaways:

[2:42] How Dan's new book fits in with his original book The Peaceful Warrior

[6:46] The importance of travel

[11:35] The power of media

[15:50] It's important to think of the more existential questions in life

[21:18] How understanding and understanding that we're all connected helps us

Website:

www.PeacefulWarrior.com

Direct download: SW_300_Dan_Millman.mp3
Category:general -- posted at: 12:19am EST

Today's Flash Back Friday comes from Episode 121, from November 2013.

In this episode, Jason talks with Dan Norris, owner of WP Curve, about tips on protecting your WordPress site, as well as some common mistakes content providers make. WP Curve provides technical support for Wordpress users and owners. 

Key Takeaways:

[2:01] The business model of WP Curve

[6:32] Why websites break, when it seems like they should just work forever after they're created

[10:43] Some good products (and themes) that people should be using with WordPress

[14:04] What kind of features are smart (and not so smart) to add to your WordPress site

[16:55] How big a threat is hacking and viruses?

[21:13] Does Google have too much power?

[28:17] Typical mistakes that people with blogs make

Website:

www.WPCurve.com

Direct download: SW_299_FBF_Dan_Norris.mp3
Category:general -- posted at: 12:00pm EST

Today's Flash Back Friday comes from Episode 111, from November 2013.

Mike Muhney is the CEO & Co-Founder VIPorbit Software Int'l, Inc and co-founder & co-inventor of ACT!. VIPorbit improves marketing to customers and leads through iPhone contacts. Muhney is dubbed as the father of CRM.
 
Muhney explains NRM and why he thinks it is the future of info marketing. He also discusses why social media can be bad for a company's brand.

Website:

www.VIPorbit.com

Direct download: SW_298_FBF_Mike_Muheny.mp3
Category:general -- posted at: 8:34pm EST

This Flash Back Friday comes from Episode 82, from July 2013.

Brian Solis is the Principal at Altimeter Group and author of, "What's the Future of Business: Changing the Way Businesses Create Experiences." He is viewed as a stellar keynote speaker.

In this interview, Solis explains a new generation of consumerism and how he is reaching Generation Connected, or Gen C. He is working on ways to improve business performance engagement and relationships for a new generation of consumerism. Solis also breaks down how digital culture is changing the landscape of business, consumerism, and the workplace.  Recently, Solis faked Tweets from notable celebrities in support of his book. He explains his thought-process.

Website:

www.BrianSolis.com

Direct download: SW_297_FBF_Brian_Solis.mp3
Category:general -- posted at: 8:04am EST

Today's Flash Back Friday takes us to Episode 171 from October 2014.

Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him. 

Key Takeaways:

5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites. 

8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system. 

11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed. 

14:40 – Focus on a specific market or niche. This helps you become an expert. 

22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them. 

25:20 – The Google Penguin update really scared Brain's clients away from SEO services. 

27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand. 

Mentioned In This Episode:

R.O.I. Marketing Secrets Revealed by Brain Horn

How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn

www.AuthorityAlchemy.com

www.AuthorityKickstart.com

Direct download: SW_296_FBF_Adam_Levin.mp3
Category:general -- posted at: 8:57am EST

Today's Flash Back Friday comes from Episode 68, from January 2013.

As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc., talk about what this means from a market intelligence standpoint.

There are three standards that define uniqueness in thought leaders: 1. What haven’t I heard before that I can agree with? 2. What helps me right now in real time? (Relevancy) 3. What information can change my perspective on my current reality? (Inspiration) Vickie shares some favorite branding strategies of thought leaders, such as those of Malcolm Gladwell , Jim Collins and many CEOs, discussing their approaches. She also talks about tactics that people use to get attention. Vickie and Jason talk about the difference between redefining something and reinventing, with the previous being the preferred method, drilling down to add to the conversation.

Vickie K. Sullivan, President of Sullivan Speaker Services, Inc., is internationally recognized as the top market strategist for experts who want strong brands with high-fee buyers. Since 1987, she has worked with thousands of experts in a wide variety of industries to launch their big-fee speaking, professional service, and book / product empires in highly lucrative markets. Vickie speaks and consults for clients throughout the world about selection trends in high-fee segments and strategies that position experts for those opportunities.

Website:

www.VickieSullivan.com

Direct download: SW_295_FBF_Vickie_Sullivan.mp3
Category:general -- posted at: 9:40am EST

Today's Flash Back Friday takes us back to Episode 77 from April 2013.

Jason Hartman welcomes Zac Johnson, a widely respected leader in the blogging and online marketing community. Through Zac’s popular blogs, bloggingtips.com and zacjohnson.com, he has helped thousands of readers grow their brands and make money online. Zac shares his success story, including tips for gathering leads, the step-by-step affiliate marketing process, becoming a merchant, finding offers to promote and much more. He discusses using Amazon.com, Click Bank, and more to get the best commission sales. He also answers the question about how to pick a niche to focus on if you want to be a successful affiliate marketer.

A self-taught entrepreneur, Zac has been making money online for over 15 years and has been involved in nearly every facet of internet marketing, while also finding great success in the world of blogging. In 2007, Zac launched his first blog at ZacJohnson.com, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac's personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog.

Website:

www.ZacJohnson.com

Direct download: SW_294_FBF_Zac_Johnson.mp3
Category:general -- posted at: 2:46pm EST

Today's Flash Back Friday comes from Episode 63, from July 2012.

Jason Hartman is joined by head of The Net Results, James Jones, to talk exclusively in this interview about Kindle and how to create direct profits. James defines Kindle Triangulation, which starts with picking the right niche by doing market research. Most books that don’t perform well in the Kindle marketplace are the result of a topic in which buyers are not interested.

Seller rank of 25,000 or less and a topic or subtopic with fewer than 500 available products is key to finding the best niche. James explains the math process used to determine that competitive niche. He also talks about promoting books on Amazon. The second side of the triangle is Book and Game Creation, and the third is Ranking.

Before Facebook, Myspace, Twitter, Linkedin, or PPC…before spam was anything other than a lunch meat…before any human being ever uttered the words “Google” or “Yahoo”…James J Jones was making money online with Bulletin Board Systems (BBSes) and Online Services by selling info products and computer supplies. Back then James found email to be the absolute best method for marketing his products.

In 1996, James put up his first website. Though he could only afford to work online a few hours a week, he saw his online income continue to grow. By January of 2002, James realized if he put just a little more effort into his “hobby” he could quit his job and work online full-time. So he made a commitment to do just that and by July of 2002, James was making enough money to realize his dream of working for himself.

Today James runs The Net Results — a company that specializes in developing leading edge software and training materials for the Internet Marketing Industry. He uses most if not all of the popular marketing methods to promote his business including: Adwords, Facebook, PPL, SEO, Twitter, etc. But email is still his most powerful marketing weapon.

Website:

www.TheNetResults.com

Direct download: SW_293_FBF_James_Jones.mp3
Category:general -- posted at: 9:00am EST

This week's Flash Back Friday takes back to Episode 53 from April 2012.

For those new to podcasting, terms like RSS Feed, media hosting, and platforms can be a foreign language. Jason Hartman interviews long-time podcaster, Rob Walch, Vice President of Podcaster Relations for Wizzard Media/Libsyn, about his career in podcasting.

Rob talks about starting his first podcast, Podcast411, in 2004, which he began in order to teach the ins and outs of the trade to others aspiring to get in on this type of media delivery. He lists the best sources for statistics, such as Libsyn, Feedburner, and Blubrry. He talks about some of techniques of the biggest podcasters, who have hundreds of thousands of downloads per day or multiple millions per week, gives examples of premium content versus free content, and also the benefit of a podcasting service/community to provide media hosting, delivery, and track stats. He also stresses the importance of editing and professionalism to produce a quality show.

Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn. Prior to joining Wizzard Media

in 2007, he was President and founder of podCast411, Inc. Rob is co-author of the book “Tricks of the Podcasting Masters” – Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Senator Edwards, Governor Bill Richardson and the Sacramento Kings/Monarchs to name just a few. He was also a monthly columnist for Blogger and Podcaster Magazine – the first print magazine covering this new media space. Rob is currently Chair of the Education and Outreach Committee for the Association of Downloadable Media. Rob started podcasting in late 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters such as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC’s Kudlow and Company) and Leo Laporte (TechTV, G4 TV).

Additionally Rob is host of Today in iOS (iPhone) Podcast – the first podcast about the iPhone. In the past seven years Rob has presented at over 80 events on the subject of podcasting and New Media including the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, New Media Expo, and Blogworld Expo. He is also a regular guest lecturer at the University of Kansas School of Journalism. Rob was the Track Leader for the Podcasting sessions at the 2009 Blog World Expo – where he recruited 25 of the top experts to speak on podcasting. In 2004 Rob received his MBA from the University of Connecticut. He also has an engineering degree from the University of Dayton.

Direct download: SW_292_FBF_Rob_Walch.mp3
Category:general -- posted at: 8:26am EST

Today's Flash Back Friday comes from Episode 37, originally published in July 2011.

On this episode of Speaking of Wealth, join Jason Hartman and Craig Duswalt as they discuss Craig’s RockStar System for Success. Learn how publishing a small book of tips can promote your business. Craig discusses why having a title is much easier than remembering a name, and he divulges his Seven RockStar Rules for standing out from the competition and becoming the go-to person in your industry.

Craig Duswalt is the creator of the RockStar System For Success – How to Achieve RockStar Status in Your Industry. Craig’s background includes touring with Guns N’ Roses, as Axl Rose’s personal manager, and Air Supply, as the band’s personal assistant. In his presentations, Craig shares numerous stories of his days with Guns N’ Roses and Air Supply, and behind-the-scenes encounters with some of the biggest names in entertainment; people like Bono, U2, Metallica, Queen, Kurt Cobain, Steven Tyler, Liz Taylor, Liza Minnelli, George Michael, David Bowie, Annie Lennox, Robert Plant, Elton John, Gianni Versace, Rolling Stones, Nine Inch Nails, Dave Navarro, Rick Springfield, Eddie Money, Michael Hutchense, and a bunch more.

Craig was also an award-winning copywriter, working as a Creative Director for a Los Angeles-based ad agency until opening up his own ad agency, Green Room Design & Advertising, which was named the 2002 Santa Clarita Valley Chamber of Commerce Small Business of the Year. Craig combined his backgrounds in both music and marketing, and is now a professional speaker and author, promoting his RockStar System for Success all over the country, teaching entrepreneurs, small businesses, home-based business and the self-employed how to promote themselves and their business by thinking outside the box at his 4-Day RockStar Marketing BootCamps every March and September in Los Angeles.

Craig Duswalt also speaks to corporations on how to market like a RockStar, to colleges about drug awareness, and at numerous seminars, associations and conferences, teaching entrepreneurs how to use outside the box marketing techniques to attract clients, and how to stand out from the competition by throwing televisions out hotel windows — Like a RockStar.

Website:

www.RockStarSystemForSuccess.com

RockStar System for Success on Amazon

Direct download: SW_291_FBF_Craig_Duswalt.mp3
Category:general -- posted at: 12:00pm EST

From a child actress on Little House on the Prairie to reporter on Fox News, Melissa Francis has come a long way. Now armed with an education in economics, Melissa has opened up in her new book Lessons from the Prairie.

Melissa talks about transitioning from a beloved child actress to a serious news anchor, the lessons she was taught by her director on the set of Little House on the Prairie, and the dangers we're creating in our society today because of our attitudes to handouts.

Key Takeaways:

[5:20] Melissa's career arc from child actress to newswoman

[8:31] How Michael Landon taught Melissa the importance of personal integrity in your job

[12:26] You have to remember, in life, there are no small parts, only small actors

[16:40] Why our handout culture is dangerous for America

[21:18] The stories of Little House on the Prairie still hold true today

Website:

www.MelissaFrancisOfficial.com

Direct download: SW_290_Melissa_Francis.mp3
Category:general -- posted at: 4:32pm EST

Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you’re trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information.

Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre.

Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers.

As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey’s, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012.

Website:

Social Media and Public Relations: Eight New Practices for the PR Professional

Direct download: SW_289_FBF_Deirdre_Breakenridge.mp3
Category:general -- posted at: 10:13pm EST

Today's Flash Back Friday comes from Episode 71 that aired in February 2013.

Alan Levy, co-founder and CEO of BlogTalkRadio, discovered the power of the internet when he started a blog in 2006. But while he was learning the power of things like blogs, he realized that there was no way for people to have a live two-way conversation with an audience.

Alan joins Jason Hartman to discuss how the internet has progressed from simple blogs to live online formats which connect people to people instantaneously. Alan has some tips for broadcasters, and people in general, that will let you stand out from the herd.

Website:

www.BlogTalkRadio.com

Direct download: SW_288_FBF_Alan_Levy.mp3
Category:general -- posted at: 5:27pm EST

Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.

Key Takeaways:

[2:18] The power of the word "you"

[5:33] How one word can change the dynamic of your copy dramatically

[7:50] The big secret of copy writing to influence your customers

[10:43] How you create your customer avatar that you write your copy for

[12:01] THE biggest problem advertisers have today

[14:43] People want to follow people who have the guts to take a position

[18:47] Honesty is missing in copy writing today

[22:21] The importance of modality marketing

[24:46] Even the decisions we make that we think are rational are driven by emotions

[30:22] Jon's challenge that will help you double your online sales

Website:

www.Sellerator.com

Direct download: SW_287_Jon_Benson.mp3
Category:general -- posted at: 4:54pm EST

Today's Flash Back Friday takes us back to Episode 43 from December 2011.

Join Jason Hartman and Facebook Marketing 101 guru, Brian Carter, as they explore the best practices to get the most out of marketing your products or services on Facebook. Brian explains how Facebook compares to Google AdWords and SEO, and how to use Twitter as well as an enhancement. He talks about the difference between a group and a page and how to decide which one to choose.

He also discusses how to use Facebook inexpensively and with the biggest impact, describing how to engage with your targeted audience and how to promote your page to get more fans. Brian shares many incredibly useful tips and breaks down the process into simple, easy-to-follow steps.

Brian Carter is a respected elite internet marketing expert around the world. He is known for his hands-on business experience, cutting edge insights, background in improve and stand-up comedy, which has made him a much sought after speaker and trainer. Brian is the co-author of Facebook Marketing, and has authored an ebook called How to Get More Fans On Facebook. He also offers a training program, called Facebook Marketing 101. Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including Universal Studios, The U.S. Army, Hardee’s, and Carls’ Jr.

He has been quoted in Twitter Marketing for Dummies and has been quoted and profiled in such publications as Information Week, U.S. News and World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian also writes for Search Engine Journal and AIIFacebook. He is a speaker and trainer for top marketing conferences, such as SEOmoz, SMX, Pubcon, The AIIFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association, among others. He is the CEO of The Brian Carter Group.


Website:

www.BrianCarterGroup.com

Direct download: SW_286_FBF_Brian_Carter.mp3
Category:general -- posted at: 1:13am EST

Dustin Mathews, founder and CEO of Speaking Empire, joins Jason Hartman to discuss whether long copy is still appropriate in today's society, how to make a presentation that will engage your audience and help you sell your products, the power of step-by-step processes, and many more tips to help you become more successful than ever.

Dustin's primary mission with his company is to teach people to communicate powerfully, unlocking their full potential, and guide their business into the next level. His latest book is NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars.

Key Takeaways:

[1:45] Is long form sales a dying art?

[3:51] One of the most common mistakes speakers make and the "irrestible offer"

[8:06] The 4 secrets of mass persuasion

[10:56] The 7 minute rule

[14:27] How to make a successful webinar

[17:42] The power of having a partner involved in your webinar

Websites:

www.NoBSPresentations.com

www.SpeakingEmpire.com

Direct download: SW_285_Dustin_Mathews.mp3
Category:general -- posted at: 5:46pm EST