Today's Flash Back Friday comes from Episode 287, originally published in July 2017.

Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.

Key Takeaways:

[1:33] The power of the word "you"

[4:48] How one word can change the dynamic of your copy dramatically

[7:05] The big secret of copy writing to influence your customers

[9:58] How you create your customer avatar that you write your copy for

[11:16] THE biggest problem advertisers have today

[13:58] People want to follow people who have the guts to take a position

[18:02] Honesty is missing in copy writing today

[21:36] The importance of modality marketing

[24:01] Even the decisions we make that we think are rational are driven by emotions

[29:37] Jon's challenge that will help you double your online sales

Website:

www.Sellerator.com

Jason Hartman talks with David Osborn, co-founder of Magnify Capital and best-selling author of Wealth Can't Wait: Avoid the 7 Wealth Traps, Implement the 7 Business Pillars, and Complete a Life Audit Today!, about making the conscious decision to be wealthy and how you can actually follow through on that decision while avoiding common pitfalls. They also discuss how absolutely vital the morning is to your life and how you can win the morning.

Key Takeaways:

[2:21] Being wealthy starts with making a choice

[6:27] The mindset is critical but often overlooked

[10:50] When you become successful you eventually just have to learn to deal with being in lawsuits

[14:07] Do NOT hire someone just because you like them

[21:16] Miracle Morning Millionaires

[23:19] By 11am the world is coming at you and you're in reaction mode

Website:

www.DavidOsborn.com

Today's Flash Back Friday comes from Episode 156, originally published in July 2014.

Dale Brown writes military-action-aviation techno-thrillers and was a navigator-bombardier in the G-model B-52 Stratofortress heavy bomber and the FB-111, a supersonic medium bomber. He rose to the rank of captain via automatic promotion and is the recipient of several military decorations and awards, including the Air Force Commendation Medal, the Combat Crew Award, and the Marksmanship ribbon. He is also a Life Member of the Air Force Association and the U.S. Naval Institute. 

His new book is called, "Starfire," which challenges notions of what is possible in the realm of cutting-edge weaponry and spacecraft and with life and humanity itself. 

Previously Dale wrote "TIGER’S CLAW" - a rapidly unfolding narrative of U.S.-China relations today. He believes China is America’s #1 military, economic and political rival, and he explains how he expects US-Chinese relations to play out. 

Brown writes military-action-aviation techno-thrillers, so he tell us more about his history and background to qualify him to write on such topics, and hands out advice to writers who want to get their work out there.

Dale was a navigator-bombardier in the B-52G Stratofortress heavy bomber and the FB-111A supersonic medium bomber, and is the recipient of several military decorations and awards including the Air Force Commendation Medal with oak leaf cluster, the Combat Crew Award, and the Marksmanship ribbon. Dale was also one of the nation's first Air Force ROTC cadets to qualify for and complete the grueling three-week U.S. Army Airborne Infantry paratrooper training course. He was also an Air Force instructor on aircrew life support and combat survival, evasion, resistance, and escape.  

Nowadays Dale supports a number of organizations to promote law enforcement, education, and literacy. He is a Life Member of the Air Force Association, U.S. Naval Institute, and National Rifle Association. He is a command pilot for Angel Flight West (www.angelflightwest.org), a group that donate their time, skills, and aircraft to fly medical patients free of charge. He is also a mission pilot with the Civil Air Patrol, flying a variety of missions in support of the U.S. Air Force and other federal agencies. He is a multi-engine and instrument-rated private pilot and can often be found in the skies all across the United States, piloting his Piper Aztec-E airplane. On the ground, Dale enjoys tennis, scuba diving, and soccer. Dale, his wife Diane, and son Hunter live near Lake Tahoe, Nevada.

Website:

www.DaleBrown.info

Jason Hartman talks with Josh Elledge, founder of both Savings Angel and Up My Influence, about how he was able to gain PR from the beginning of his business when he had absolutely no money to pay for advertising. Josh explains the crucial factors in generating media attention, what journalists and content creators are looking for and some magic words that will get you what you want more often than anything else.

Key Takeaways:

[2:36] How did Josh go about getting media attention with no money?

[6:01] How to approach traditional media

[9:16] It's not enough to just produce content, you need to build relationships

[14:31] Every journalist and influencer is available, you don't have to pay to approach them, but you need the right approach

[17:42] The magic words when pitching a journalist or influencer

Website:

www.UpMyInfluence.com

www.SavingsAngel.com

Today's Flash Back Friday comes from Episode 146, originally published in June 2014.

Jason Mott is the New York Times best-selling author of, "The Returned." Mott wrote "The Returned" while working as a customer service rep at a Verizon call center. How explains how he was able to write while working. The book was haphazardly on a mail pile when a bored literary agent waiting for a meeting picked it up off an assistant’s desk and leafed through. He contacted Mott and sold the book to Harlequin. Brad Pitt bought the TV rights and sold it to ABC to create the new ABC TV series “The Resurrection.”

Jason Mott lives in southeastern North Carolina. He has a BFA in Fiction and an MFA in Poetry, both from the University of North Carolina at Wilmington. His poetry and fiction has appeared in various literary journals. He was nominated for a 2009 Pushcart Prize award and Entertainment Weekly listed him as one of their 10 "New Hollywood: Next Wave" people to watch.

Website:

www.JasonMottAuthor.com

Jason Hartman talks with Cameron Herold, host of The Second in Command podcast and author of Free PR, about how to get free PR, how to hold PR firms and employees accountable, as well as how to go about pitching yourself to the media effectively.

Key Takeaways:

[1:57] The potential monetary issue with hiring a PR firm vs an employee

[6:09] Sales people are the best option for landing free publicity

[10:24] Publishing press releases that get picked up by wire scraping websites gets you good link backs and helps SEO significantly

[13:54] How do you work best with remote PR employees and freelance PR people?

[18:43] Always think about your PR pitches to the media as how they can help their target market

Website:

www.TheCOOAlliance.com

Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.

Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.

Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.

Ford is active in real estate development both in the United States and abroad.

Key Takeaways:

[3:07] The history of the financial newsletter

[10:04] Breaking down "Ready, Fire, Aim"

[13:33] His movie making ventures

[17:42] Finding your optimal selling proposition

[23:05] Real estate investing

[28:53] How we let some industries teach us terribly

Website:

www.PalmBeachGroup.com

Today's Flash Back Friday comes from Episode 138, originally published in March 2014.

Christopher Johnson is the CEO of the Whitehorn Group and a contributor to Branding Magazine. He joins the show to discuss the development of facial recognition software for marketing. 

The conversation then turns to branding and how a celebrity association with a brand can be like lightning in a bottle. Johnson believes brands can positively impact humanity, so he shares tips on how people can improve their own personal brands.

Website:

www.WhitehornGroup

www.ChristopherWJohnson.com