Speaking Of Wealth

Today's Flash Back Friday comes from Episode 237, originally published in March 2016.

Gerard Adams is a thought leader, serial entrepreneur, angel investor, and philanthropist. His lifes purpose is to inspire other Millennials to leverage their passions for success and create the lifestyle they dream of.

Gerard started from the bottom, and made it his mission to get to the top, doing what he was passionate about, and giving a voice to the millenial generation. He co-founded a well-loved news platform called EliteDaily.com, hustled, and recently sold it for $50,000,000.

After meeting Tony Robbins, Gerard is now dedicating his life to mentoring aspiring entrepreneurs to help them avoid the pitfalls he faced.

Key Takeaways:

[4:06] How EliteDaily.com got started

[7:40] How to hire and pay writers for your publication/company/blog

[11:10] How EliteDaily.com was able to ensure they were speaking with the right voice

[14:24] EliteDaily.com's current size

[16:26] The rising importance of video in today's online landscape

[19:07] Gerard's new thought leader business

Website Mentioned:

www.GerardAdams.com

Direct download: SW_425_FBF_Gerard_Adams.mp3
Category:general -- posted at: 4:48pm EDT

Jason Hartman talks with Dan Martell, founder of SaaS Academy, about how to scale your business using software as a service. Dan and Jason explore how current conditions have actually created an even bigger opportunity for software services than originally thought. Most every problem that pops up can be solved with a service you can provide a subscription for.

Key Takeaways:

[2:12] You need to perfect 4 core pillars to get to scale

[4:21] Dan likes using the acronym MEVO rather than MVP

[8:33] Outline your product and go try and get 10 orders

[11:34] What you need to make freemium work

[14:16] Dan believes you succeed in business when you fall in love with the problem rather than the solution

[17:48] We're moving toward a subscription society

Website:

www.DanMartell.com

Direct download: SW_424_Dan_Martell.mp3
Category:general -- posted at: 10:41pm EDT

Today's Flash Back Friday comes from Episode 74, originally published in March 2013.

Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael’s and Bonnie’s highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well.

 

Starting with no money and no knowledge of the wine industry, Michael and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Their new book is entitled:  The Barefoot Spirit: How Hardship, Hustle and Heart Built a Bestselling Wine.

Barefoot Wines went on to win the industry’s top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005. Since then, along with Bonnie, Michael has been a valued advisor to large and small corporations and start-ups, offering his real world experience to improve their profitability, grow their brands, and improve their culture. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability.

Website:

www.TheBarefootSpirit.com

www.TheBrandAuthority.net

Direct download: SW_423_FBF_Barefoot.mp3
Category:general -- posted at: 4:14pm EDT

Jason Hartman talks with Greg S Reid, author of the new book Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich, about the hacks he learned by interviewing multiple multi-millionaires and several billionaires.

Greg also dispels some old advice that he doesn't think holds true today, as well as providing an important concept when planning your future.

Key Takeaways:

[2:22] Some of the hacks that Greg discovered in his research

[6:22] The concept of CPC: Clues, Patterns, Choices

[9:54] If the concept of "your income is the average of the 5 people you spend the most time with" is outdated, what's the solution nowadays

[12:48] It's important to remember, thoughts are not things

[15:40] Don't follow your passion to make money, create opportunities and wealth for yourself so you can follow your passion

Website:

Wealth Made Easy

www.KeynoteSpeaker.tv

Direct download: SW_422_Greg_Reid.mp3
Category:general -- posted at: 4:17pm EDT

Today's Flash Back Friday comes from Episode 96, originally published in September 2013.

Dave Jackson has been educating people about technology since 1995. He once designed a class to teach people how to surf the Internet because they had no idea what it was. At one point in his his career he was the three time “Employee of the Year” winner for a company that was netting over 40 million dollars a year. Mr. Jackson worked in about every department the company had including a technician, customer service rep, marketing director, software developer, and training manager.

In late 2005 he launched the School of Podcasting, a website with step by step tutorials on how to podcast. This has lead to other podcasting related sites and services including Podcast Mechanic dealing with consulting in the world of podcasts, Podcast Clicks which is geared towards promotion, Learn to Subscribe a free tutorial for listeners of his shows, and many more.

When he is not podcasting  he is a musician in a local band, active in his church, and is currently working on his Bachelor’s Degree (in education specializing in Tech Ed) at the University of Akron in Akron, Ohio.

Website:

www.SchoolOfPodcasting.com

Direct download: SW_421_FBF_David_Jackson.mp3
Category:general -- posted at: 9:00pm EDT

In this 10th episode, Jason Hartman talks with Cynthia Kane, author of How to Communicate Like a Buddhist, as well as Talk To Yourself Like a Buddhist, about how we should be communicating with ourself and with others. Too often we say things hurtful to ourselves and our loved ones which we don't even realize until it's too late. Cynthia explains the elements of right speech that will point us in the right direction, as well as the importance of silence.

Key Takeaways:

[2:39] How does communicating like a Buddhist help you?

[6:18] The importance of "Mindful Listening"

[8:48] How we can use silence in a positive way

[16:22] How do you talk to YOURSELF as a Buddhist?

[20:27] You need to pump yourself up with self talk a little bit

[22:17] The importance of questioning

Website:

www.CynthiaKane.com

Direct download: SW_420_Cynthia_Kane.mp3
Category:general -- posted at: 11:52pm EDT

Today's Flash Back Friday comes from Episode 149, originally published in July 2014.

Bryan Dulaney has helped companies more than triple their revenue using his Perfect Funnel System when consulting and when implementing it for clients.  His recent case study he helped a vacation company, Vacation Strategy, scale from $1.5 million to over $5 million dollars in less than 5 months and is what he now calls “The $5,357,728 Case Study.”

Bryan started marketing online while finishing up his Masters in Marketing at Liberty University in Lynchburg, VA.  It was back then that Bryan taught himself how to build lead capture and sales pages that could convert.  His first day, was while he was at Liberty University, where he made just over $10,000 in sales for a product launch.  Then again a few weeks later over $20,000 where he outranked his mentor, Mike Filsaime, at the time.  Now they are friends.

Bryan has been paid upwards of $100,000 to help people launch products and services online and his normal consulting fee is $10,000 for a one day strategy session where he helps you personally roll out a Perfect Funnel System.  Why $10,000?  Because it’s worth 10x that amount in actual revenue and sales immediately, in his experience.

Bryan has helped people launch Webinars, where they generated over $150,000 in 90 days and the list goes on and on.  So what are you waiting for?  Click Here to Get a Quote and let Bryan and his OptimizePress Ninja’s do it for you while you can “guide them” or just sit back and kick it on the beach, spend time with your family, take a break from all of the learning that you’re doing and start putting other people to work in your business so that you can work ON your business as Michael Gerber says it best.

Website:

www.OptimizePressNinja.com

Direct download: SW_419_FBF_Bryan_Dulaney.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Stephan Evergreen, founder of Evergreen Data and author of Effective Data Visualization, about how to improve your presentations by improving your visual aids. Sight is our dominant sense, so your presentation can be made or broken depending on how your audience sees what you're showing them. Confuse them with information presented poorly and sometimes it doesn't matter what you say.

Key Takeaways:

[1:41] What's the problem with the way we try and communicate data in presentations?

[5:19] How to choose the right way to present data visually

[7:36] What software does Stephanie recommend?

[12:24] Ways you need to tweak your presentation from the default Excel design

[16:06] We have 5 senses, but sight is probably the king

[18:43] There are cultural differences around color

[21:55] How much data can you show in a presentation?

Website:

www.StephanieEvergreen.com

Direct download: SW_418_Stephanie_Evergreen.mp3
Category:general -- posted at: 10:28am EDT

Today's Flash Back Friday comes from Episode 174, originally published in November 2014.

Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium. 

Key Takeaways:

2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years. 

4:20 – With podcasting you can target a very specific audience on your own terms. 

7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time. 

9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth. 

12:37 – You don't need a large audience to be a successful podcaster. 

15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.  

19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier. 

23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast. 

25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands. 

28:15 – Having a lot of content available on a regular basis is what builds a great audience. 

29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period. 

Mentioned In This Episode:

http://www.podfly.net/

overseasradio.com/

http://www.libsyn.com/

http://www.buzzsprout.com/

Direct download: SW_417_FBF_Corey_Coates.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with John Warrilow, author of Built To Sell, as well as The Automatic Customer, about how to improve your businesses value to the point where you can sell it for top dollar. Personal branding can be great for your business when you start, but can create a rough environment for selling. Listen in as John explains how you can utilize subscription models in today's world to drastically increase your business value.

Key Takeaways:

[1:18] How John started helping companies increase their value

[2:15] How a consulting company John had with blue chip clients and several million dollars in sales was worthless, and how he turned it around

[5:22] The 3 attributes to scale

[9:19] The good and bad of personal branding

[13:02] Don't try to ride your business to the peak and get every last penny before selling, but you want to sell earlier in the game than that

[17:17] How much should you be willing to lose in customer acquisition in order to get that monthly recurring revenue?

[21:33] The 9 subscription models

[24:55] Amazon is a trillion dollar business is because of their subscription models

Website:

www.ValueBuilder.com

Direct download: SW_416_John_Warrilow.mp3
Category:general -- posted at: 11:09am EDT

Today's Flash Back Friday comes from Episode 202, originally published in May 2015.

Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners. 

Key Takeaways:

[2:30] Podcasting allows you to create content in a very easy way and it builds relationships. 

[5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc? 

[9:45] Don't be afraid to turn some people off. 

[14:15] Develop a podcast the way you'd develop any friendship. 

[16:25] Ben shares direct response marketing tips to convert listeners into potential customers.

[22:10] Jason loves Tucker Max's show notes. 

[29:00] Podcast between 17-22 minutes long works really well for listeners. 

Website:

www.CashFlowPodcasting.com

Direct download: SW_415_FBF_Ben_Krueger.mp3
Category:general -- posted at: 4:30pm EDT

After a tour of an Amazon fulfillment center, Jason Hartman has an "investigative report" from the inside of a ride-sharing trip talking with a former employee of Amazon on how we have been misled a little by the company.

Key Takeaways:

[2:23] Amazon pickers are walking at least 10 miles a day to get orders together

[4:08] The pay raise that Amazon gave their warehouse employees was offset by a slash in benefits

Website:

www.JasonHartman.com/Properties

Direct download: SW_414_Amazon.mp3
Category:general -- posted at: 8:50pm EDT

Today's Flash Back Friday comes from Episode 128, originally published in December 2013.

Donald Katz is the founder & CEO of Audible. He successfully built the world's largest seller and publisher of audiobooks. He joins the show to discuss how he built his company. Audible isn't just a successful company. It also impacts local communities. Katz believes companies should do more social work to revitalize its surroundings. He thinks "do-good" helps businesses and their goodwill assets. 

Amazon recently announced that it has launched some upgrades to its Whispersync for Voice technology to make it easier for people reading Kindle books to switch between reading and listening to the Audible audiobook version on a smartphone or tablet. Katz explains this new feature.

Audible just launched a creative partnership with Playtone, the celebrated television, film and music production company founded by Academy Award-winning actor-director Tom Hanks. Katz tells us more about this partnership.

Website:

www.Audible.com

Direct download: SW_413_FBF_Don_Katz.mp3
Category:general -- posted at: 4:58pm EDT

Jason Hartman talks with Joe Calloway, author of Becoming a Category of One, as well as Be the Best at What Matters Most, about how you can avoid becoming commoditized as a business (and why you absolutely don't want that to happen to you). There are things you can learn from commoditized businesses, and one thing in particular you absolutely need to copy from Amazon, Google and Apple.

Key Takeaways:

[2:07] Why you don't want to become a commodity as a business

[6:10] Your customers are the only vote that matters, so no matter what you think of your product/price/etc, it all comes down to what they think

[7:59] One thing you need to copy from Amazon, Google and Apple

[12:04] Most people are not spending enough time on their #1 thing

[15:14] People crave simplicity, so deliver it and you'll succeed immensely

Website:

www.JoeCalloway.com

Direct download: SW_412_Joe_Calloway.mp3
Category:general -- posted at: 12:00pm EDT

Today's Flash Back Friday comes from Episode 66, originally published in January 2013.

Jason Hartman and Ken McArthur get together to talk about making an impact in people’s lives. People have the ability to make either a positive or negative difference in the lives of millions of people. Creating products and services or providing valuable solutions to problems can make a positive impact and Ken explains some of the techniques that aid in delivering that impact, such as color, sound, and repetition.

Ken then delves into the topic of joint ventures, a most powerful way to succeed from building great relationships. He stresses the importance of thinking of the other person in the venture and being relevant to the people with whom you are trying to network. He also encourages people, “Don’t think you have to do things alone and don’t think small."

Ken, best-selling author of “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,” has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone. Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference.

Website:

www.KenMcArthur.com

Direct download: SW_411_FBF_Ken_McArthur.mp3
Category:general -- posted at: 12:00pm EDT

In this 10th episode, Jason Hartman talks with Tal Ben-Shahar, co-founder of The Happiness Studies Academy and best-selling author of Happier and the new book, Short Cuts to Happiness: Life-Changing Lessons from My Barber, about how you measure happiness, predictors of happiness and what sorts of things Tal was able to learn from his barber. They also discuss whether Millennials and Generation Z to see if they've been coddled too much or if we've just learned how to better communicate with them.

Key Takeaways:

[3:06] How do you rate a country's happiness?

[5:33] There's only one thing that predicts happiness levels on a national level

[9:52] The hazards of social media on happiness

[11:55] Lessons learned from Tal's barber

[17:24] How to praise people properly to encourage growth

[20:13] If you don't teach people to face reality then you're setting them up for failure

[23:38] The first step toward happiness is, surprisingly, allowing in unhappiness

Website:

www.TalBenShahar.com

Direct download: SW_410_Tal_Ben_Shahar.mp3
Category:general -- posted at: 8:34pm EDT

Today's Flash Back Friday comes from Episode 104, originally published in October 2013.

Greg Hickman is the Creator/Host of Mobile Mixed, a Mobile Marketing Consultant focused on retail. Hickman is also the co-founder of Thumbfound, a boutique, independent mobile marketing agency. Greg started off as a self-professed "agency guy," and had the opportunity to work on brands like Pepsi, Lipton, and Walmart. In this line of work, he created and managed digital, in-store and grassroots marketing campaigns.

In 2005, Greg moved on from the larger agency to a smaller operation, but still worked with major brands, including AT&T, EA Games, Sony Pictures, The New York Jets, Florida Marlins, Winterfresh and Axe. Greg created mobile marketing campaigns for these giants, bringing them into a new space.

Over the last 3 years, Greg has spent his time and focused his passion towards developing, implementing and managing mobile marketing programs for a media network of 300 shopping centers across the country. It's an understatement to say that the mobile marketing space for retail is a hot commodity right now. According to Hickman, "Implementing the right mobile strategies can have huge impacts on your business. Whether it’s driving people to your establishment, generating increased sales online or improving retention I can help. I’ve managed initiatives that cover Mobile Web, Smartphone apps, SMS, QR Codes, Location based services, mobile SEO etc."

Mobile marketing for businesses big and small in the retail space is not going anywhere any time soon. That's what makes Greg so passionate about his strategy through Mobile Mixed. Greg wants to help you create integrated mobile marketing strategies by talking with the best and most successful mobile marketers out there.

Website:

www.System.ly

Direct download: SW_409_FBF_Greg_Hickman.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Joe Apfelbaum, founder and CEO of Ajax Union, about the recent changes to the LinkedIn platform. LinkedIn is a platform that many people no longer understand the importance of. It has changed direction to a content management platform and is a good way to reach over 600 million people currently. The audience of LinkedIn is much more busienss oriented as opposed to platforms like Facebook, which makes it a potentially huge asset to your business.

Key Takeaways:

[1:41] Why Microsoft paid over market price for LinkedIn and how you can utilize the new platform

[5:19] LinkedIn is a different mindset than Facebook

[6:08] The 3 activities you should do on LinkedIn in only 15 minutes a day

[8:37] The 3 steps to messaging people on LinkedIn

[12:38] The power of the feed

Website:

www.SocialSellin.com

Direct download: SW_408_Joe_Apfelbaum.mp3
Category:general -- posted at: 3:19pm EDT

Today's Flash Back Friday comes from Episode 179, originally published in December 2014.

Today’s  Speaking of Wealth Show features the ultimate in the world of travel, Chris Guillebeau, who has visited every one of the world’s countries. Together, he and Jason Hartman discuss many of the issues facing those looking at finding alternative sources of income, as well as providing general life tips to achieve the most success and satisfaction from what you do. He also describes some of the personal, real-life stories included in his latest book The Happiness of Pursuit. 

Key Takeaways

02.36 – Chris Guillebeau is one of the rare few who can say they’ve visited every country in the world, but it’s not just about bragging rights.

04.47 – Having just a $100 start-up gives you the chance to branch out, become empowered and find meaningful freedom.

10.20 – Once you’ve figured out what you want to get from life, you can work your projects around that.

12.16 – There are certain questions you need to ask yourself to be sure you’re really getting everything you can out of life.

16.12 – Try not to regret late starts – it’s almost never the first movers who end up most successful. 

18.55 – Chris Guillebeau’s book, The Happiness Pursuit, deals with the undertaking of various challenges, how real people have dealt with them and the effects they’ve had on them.

21.21 – People like having some kind of marker that shows how far they’ve come and how far they’ve got to go. It can help to make the challenge feel even more real. 

22.39 – For more information and to read Chris’s blog, head to www.ChrisGuillebeau.com

23.21 – Whatever it is you want to do, start it. No-one’s going to do it for you and you have to start somewhere.

Mentioned in this episode

The $100 Start Up by Chris Guillebeau

The Happiness Pursuit by Chris Guillebeau

www.TheMilesGuy.com

Direct download: SW_407_FBF_Chris_Guillebeau.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with James Whittaker, author of Think and Grow Rich: The Legacy and host of Win the Day with James Whittaker, about how Napoleon Hill's original Think and Grow Rich still applies in today's world. James and Jason look at how you can reprogram your brain and why his book still matters all these years later.

Key Takeaways:

[1:36] What's the big deal about Napoleon Hill's Think and Grow Rich?

[4:55] The mastermind principle

[10:33] Is everything from the original Think and Grow Rich still valid or do we have to modify it for today's world?

[13:19] Opportunities will come, so you have to constantly be ready

[17:06] Reprogramming your mind to conquer limiting beliefs and start living with intent

Website:

www.JamesWhitt.com

www.Facebook.com/JamesWhitt

Direct download: SW_406_James_Whittaker.mp3
Category:general -- posted at: 4:43pm EDT

Today's Flash Back Friday comes from Episode 199, originally published in May 2015.

Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode. 

Key Takeaways:

[1:35] Steven talks a little bit about his story. 

[5:40] Doing your webinars live brings a more natural message to the audience. 

[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.

[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple. 

[21:00] Steven explains how he closes the deal in a webinar. 

[26:25] How do you get people to your webinar? 

[31:05] If you're getting more than a 10% conversion rate, your prices are too low.  

Website:

www.SteveEssa.com

Direct download: SW_405_FBF_Steven_Essa.mp3
Category:general -- posted at: 12:00pm EDT

Today's Flash Back Friday comes from Episode 52, originally published in April 2012.

Further exploring why and how people podcast, Jason Hartman interviews philosopher Mark Linsenmayer about the origins of The Partially Examined Life, a free philosophy podcast hosted by Mark and two of his philosophical counterparts.

At first, Mark was doing all of the editing of the tracks and combining them together, but as the podcast grew, he reached out to the other hosts and to his listening audience through the Cloud for assistance with editing, receiving a good response. Mark talks about the various software programs that he and the other hosts use, such as Audacity for recording and Cubase for combining tracks, and services they use, such as Libsyn for a server and tracking downloads. The podcast was featured on iTunes, which boosted downloads and reviews quickly.

He’s got a band called New People, a big catalog of work with previous bands, and dabbles in fiction. When in grad school for philosophy, he mostly studied continental philosophy and philosophy of mind, with interests in phenomenology and explanations of consciousness. He more recently taught an ethics course for several semesters at Lakeland College.

Website:

www.PartiallyExaminedLife.com

Direct download: SW_404_FBF_MarkLinsenmayer.mp3
Category:general -- posted at: 5:16pm EDT

Today's Flash Back Friday comes from Episode 94, originally published in September 2013.

Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting.

He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public.

Website:

www.EverteFarnell.com

Direct download: SW_403_FBF_Everte_Farnell.mp3
Category:general -- posted at: 4:26pm EDT

Today's Flash Back Friday comes from Episode 169, originally published in October 2014.

Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.

Key Takeaways:

3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand.

7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.

10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views.

13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.

14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.

16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.

17:30 – YouTube.com is a major player, because it's owned by Google.

Mentioned In This Episode:

www.YouTube.com/LaneVid

www.YouTube.com/TheFunnyRats

 

Direct download: SW_402_FBF_Lane_Fournerat.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Mitch Russo, CEO of Mindful Guidance and author of The Invisible Organization and the new book Power Tribes: How Certification Can Explode Your Business, about how to install corporate culture, how to create a tribe of people who will make you money, and how to avoid franchise laws with one simple maneuver.

Key Takeaways:

[2:26] What is a Power Tribe?

[5:10] If you don't create, install, and define a culture it will grow on its own

[9:30] Does Mitch's concept work in every business?

[13:47] You need to create videos for people so they understand you're offering them a new profession

[17:34] How do you get started?

[21:20] You need to steer clear of franchise laws, and Mitch has your solution

Website:

www.PowerTribesBook.com

Direct download: SW_401_Mitch_Russo.mp3
Category:general -- posted at: 10:24pm EDT

Today's Flash Back Friday comes from Episode 200, originally published in May 2015.

Jason Hartman talks with Shane Snow, co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask yourself when you're trying to be innovative.

Website:

www.Contently.com

www.ShaneSnow.com

Direct download: SW_400_FBF_Shane_Snow.mp3
Category:general -- posted at: 8:35pm EDT

Jason Hartman talks with Paul Jarvis, internet consultant and author of Company of One: Why Staying Small is the Next Big Thing for Business, about what scaling is like these days. You don't have to have a ton of employees to have a big company anymore, but your business does need a personality.

Key Takeaways:

[3:25] You can scale a business without actually growing these days

[7:17] Everyone's playing the short game, how can we fix that?

[10:49] Begin. Define. Maintain.

[15:18] Your business needs to have a personality

[20:45] Adding more is an easy "solution" to business problems, but not necessarily the best one

Website:

www.PJRVS.com

www.JasonHartman.com/Masters

Direct download: SW_399_Paul_Jarvis.mp3
Category:general -- posted at: 11:23pm EDT

Today's Flash Back Friday comes from Episode 114, originally published in November 2013.

Yaro Starak is an acclaimed blogger and Internet entrepreneur from Australia, Brisbane. He joins the show to discuss how people can make more than $10,000 a month just by sitting in front of their laptops. He follows up by discussing Tim Ferris' book, "4-Hour Work Week".

Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging part time through his Blog Mastermind coaching program and how to launch online membership sites through his Membership Site Mastermind course. 

Website:

www.Yaro.blog

www.2HourWorkDay.com

www.BlogMastermind.com

Direct download: SW_398_FBF_Yaro_Starak.mp3
Category:general -- posted at: 5:34pm EDT

Jason Hartman talks with Beerud Sheth, founder of Elance and his new project, Gupshup, about the changing nature of working with freelancers and how AI is going to change our work habits and customer interactions forever.

Key Takeaways:

[4:48] How many people utilize all of Beerud's platforms?

[10:04] The profile of typical Elance/Upwork's freelancers

[12:24] Beerud's newest venture, Gupshup

[17:09] How AI customer service agents are changing the landscape

[20:35] The perception of online anonymity has brought out the worst in some people

Website:

www.Gupshup.io

www.Twitter.com/Beerud

Direct download: SW_397_Beerud_Sheth.mp3
Category:general -- posted at: 12:18am EDT

Today's Flash Back Friday comes from Episode 118, originally published in November 2013.

Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He's an accomplished marketing entrepreneur and speaker.

Holguin tells us about Ideal Media's content discovery platform and how he's able to offer free content marketing services to his advertisers. He describes the model and how its different from Outbrain.

Holgui then shares some content marketing rules for success. He answers what is left for advertisements to be placed on and discusses the next major place we will see ads. He also elaborates on consumers becoming numb to current advertising.

Website:

www.IdealMedia.com

Direct download: SW_396_FBF_Eder_Holguin.mp3
Category:general -- posted at: 3:48pm EDT

Today's Flash Back Friday comes from Episode 89, originally published in September 2013.

Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She's now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.”

Gill discusses how businesses can create compelling brands based on emotional connection, authentic value and flawless delivery. She shares a few core mindshare methods and how businesses can capture the mindshare of their customers.

Website:

www.LibbyGill.com

Direct download: SW_395_FBF_Libby_Gill.mp3
Category:general -- posted at: 4:04pm EDT

Today's Flash Back Friday comes from Episode 124, originally published in December 2013.

In this episode, Jason talks with Adam Swart about his unique and important business model. Adam's company Crowds on Demand allows anyone to hire real actors to protest and picket your next movement.

Website:

www.CrowdsOnDemand.com

Direct download: SW_394_FBF_Adam_Swart.mp3
Category:general -- posted at: 12:00pm EDT

Today's Flash Back Friday comes from Episode 142, originally published in April 2014.

Kate Mosse is an English novelist, non fiction and short story writer and broadcaster. She is best known for her 2005 novel Labyrinth, which has been translated into more than 37 languages.Although best known for her adventure and ghost fiction, inspired by real history, Mosse's first two works were non fiction. Becoming A Mother (now in its seventh edition) was published by Virago in 1993, followed in 1995 by The House: Behind the Scenes at the Royal Opera House, Covent Garden, published by BBC books to accompany the award-winning BBC 2 fly-on-the-wall documentary series of the same name. She then turned her hand to fiction, publishing two contemporary novels. Eskimo Kissing, about a young, adopted woman searching for her background, was published to critical acclaim in 1996. This was followed in 1998 by the biotech thriller Crucifix Lane. From 1998 up to 2001, she held the position of executive director of the Chichester Festival Theatre. Meanwhile she also remained engaged in research work for the first of a series of timeslip historical adventure novels set in southwest France in the past and present day.

In 2005, the first of the Languedoc Trilogy, Labyrinth, was published. A number 1 bestseller all over the world, it has sold millions of copies throughout the world, was the bestselling title in the UK for 2006 and won the Richard & Judy Best Book at the British Book Awards 2006 and was named as one of Waterstones Top 25 books of the past 25 years. Television rights were sold to Scott Free and Tandem Communications and the Labyrinth miniseries was broadcast in 2013. The international cast included John Hurt, Janet Suzman, Jessica Brown Findlay, Tom Felton, and Sebastian Stan.

In October 2007, the second novel in the Languedoc Trilogy - Sepulchre - was published in 2007. A tale of haunting and Tarot set in fin-de-siècle and 20th century France, it was also a No.1 bestseller in the UK and an international bestseller. While Mosse was researching for the third and final novel in the Trilogy, she released her novel The Winter Ghosts in 2009, based on a novella she previously contributed to the Quick Reads Initiative. Film rights have been sold to Ruby Films. Citadel, the third novel in Mosse's Languedoc Trilogy, came out in 2013 and was also an international bestseller. Inspired by the real history of the resistance in Carcassonne during WW II, it tells the story of an imagined all-female resistance unit.

In October 2013, Mosse's collection of short stories, The Mistletoe Bride & Other Haunting Tales was published. The Mistletoe Bride & Other Haunting Tales is a collection of ghost stories inspired by traditional folk tales and country legends from England and France, throughout Sussex, Brittany and the Languedoc (settings Mosse is known for).

Website:

www.KateMosse.co.uk

Direct download: SW_394_FBF_Kate_Mosse.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Jami Stout, founder of the Financial Market Summit, about her history in affiliate marketing and how she's set up her conferences to be massive successes. Jami was hired by Agora to run their affiliate marketing and has some suggestions on what kinds of commissions to give, what prices have worked for her, and optimizing your sponsorships.

Key Takeaways:

[4:50] Some affiliate marketing tricks of the trade for the financial sector

[9:13] Jami's conference is able to attract the top executives and decision makers partially because of their ticket prices

[15:53] How to utilize sponsorships in your events

Website:

www.FinancialMarketingSummit.com

Direct download: SW_393_Jami_Stout.mp3
Category:general -- posted at: 10:40pm EDT

Today's Flash Back Friday comes from Episode 33, originally published in March 2011.

Join Jason Hartman as he and Don Osborne, President and Founder of INQUARTA, discuss powerful, yet simple internet marketing techniques to boost your small business.

Don shares his expertise on how to get started and what to do next when marketing your business online, as well as how to get the financial results you desire.

Don Osborne founded INQUARTA in 1994 and has counseled over 2,000 applicants to graduate school. Don has worked for The Princeton Review as co-author of their MCAT verbal program and author of the “Verbal Accelerator” course. A prolific speaker and author, Don has delivered more than 400 speeches and is the author of 15 books, guides, planners and DVDs available through INQUARTA Publishing.

Website:

www.Inquarta.com

Direct download: SW_392_FBF_Don_Osborne.mp3
Category:general -- posted at: 7:29pm EDT

Jason Hartman talks with Gregory Galant, founder of Muck Rack and the Shorty Awards, about how to do PR in today's environment. The two discuss the importance of entrepreneurial attitude, the importance of Twitter in dealing with journalists and the importance of being "quotatious".

Key Takeaways:

[1:57] The mindset every entrepreneur needs

[5:07] The basics of PR

[6:47] Journalists LOVE Twitter, so communicate with them through that but don't pitch them through Twitter

[11:37] You need to put 2-3 hours per week into doing PR

[14:45] You need to be "quotatious"

[18:34] How do you stand out as a "guru"?

Websites:

www.MuckRack.com

www.ShortyAwards.com

www.Twitter.com/Gregory

Direct download: SW_391_Gregory_Galant.mp3
Category:general -- posted at: 3:17pm EDT

Today's Flash Back Friday comes from Episode 70, originally published in August 2012.

We progress through this life often believing that our experiences define who we are and how we respond to situations. We may believe we are essentially good, but have negative and self-defeating beliefs about ourselves that we perceive as truth based on previous experiences. Jason Hartman interviews life coach, Laurie Gerber of Handel Group, about eliminating these falsehoods through personal integrity to overcome whatever is blocking a person from success. Laurie explains her five steps to personal integrity, using having more money as an example.

  • Change your mind
  • Find your role model
  • Make your plan
  • Keep promises and keep track
  • Dare to do business

Laurie also talks about the “chicken” and the “brat” in each of us. We can make every excuse in the book for not pursuing and following through with our dreams. They sound legitimate in our heads, but if we’re honest with ourselves, they are just excuses that prevent us from realizing our goals. The Handel Group Life Coaching teaches many different exercises, beginning with what Laurie calls dream statements and moving into purging all negativity surrounding those statements. Obtaining personal integrity is empowering and she encourages people to use this power to change the world for the better. Laurie Gerber is President of Handel Group Life Coaching (HGLC) and an expert life coach herself. Passionate about personal development, Laurie has been coaching individuals and groups for 15 years. Before enthusiastically joining The Handel Group, Laurie owned and operated Partners with Parents, a tutoring and educational consulting business in New York City. Laurie oversees 16 coaches in their work with clients on improving all areas of life. She considers herself “an angel recruiter” because she is busy looking for other people who share her mission to instill more joy and peace in the world. “When all people are living true to their ideals, then I can rest,” she says. She doesn’t anticipate being able to rest anytime soon.

For the majority of her adult life, Laurie has been teaching and coaching adults and children in a variety of settings including lectures, discussion groups, seminars, classroom teaching, tutoring and one-on-one coaching. Laurie holds a degree in Education and Political Science from Swarthmore College, along with her teaching certification. She leads large groups at Kripalu Center, Esalen Institute, Equinox Fitness, Soho House, the JCC of Manhattan and Natural Health Magazine’s Women’s Wellness Weekends. She regularly blogs for The Daily Love, Huffington Post, Crazy Sexy Wellness, Dr. Frank Lipman, HGLC’s own weekly newsletter and more. Laurie's rigorous yet loving coaching style was recently showcased in MTV's True Life Special "I'm Getting A Second Chance." In April 2012, she launched “Wake Up Your Week,” an on-going subscription to weekly live teleseminars. Laurie feels blessed to spend her days (and most nights) doing work that makes her proud and she is inspired by HGLC clients for having the guts to look at themselves honestly.

Website:

www.HandelGroup.com

Direct download: SW_390_FBF_Laurie_Gerber.mp3
Category:general -- posted at: 12:24am EDT

Today's Flash Back Friday comes from Episode 135, originally published in February 2014.

Rich Zeoli is an author, talk show host, and communications expert.  Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, and a weekday host on CBS Radio Talk Radio 1210 WPHT in Philadelphia.

Rich Zeoli has worked with clients ranging from Fortune 100 companies and national television personalities to candidates for national political office and bestselling authors.  He has personally trained individuals for appearances on major programs including Good Morning America, CNN American Morning, Larry King Live, CBS Evening News, Hannity, NPR, and many others.  All of his training is personal and customized to the individual needs of the client.

Website:

www.Facebook.com/ZeoliShow

Direct download: SW_389_FBF_Rich_Zeoli.mp3
Category:general -- posted at: 5:17pm EDT

Today's Flash Back Friday comes from Episode 214, originally published in September 2015.

Jason Hartman talks with Michael O'Neal, host of the popular podcast "The Solopreneur Hour" and creator of The Solo Lab about how to be a successful entrepreneur.

Key Takeaways:

[4:41] How he developed his business

[8:31] Who you need to know to get what you want

[14:51] What you HAVE to have when you attend a conference

[22:52] How to use the elevator to get over your fear of public speaking

[26:46] The best business hack ever

Websites:

www.SoloHour.com

www.IWantSoloLab.com

Direct download: SW_388_FBF_Michael_O_Neal.mp3
Category:general -- posted at: 10:04pm EDT

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