Fri, 31 May 2019
Today's Flash Back Friday comes from Episode 149, originally published in July 2014.
Bryan Dulaney has helped companies more than triple their revenue using his Perfect Funnel System when consulting and when implementing it for clients. His recent case study he helped a vacation company, Vacation Strategy, scale from $1.5 million to over $5 million dollars in less than 5 months and is what he now calls “The $5,357,728 Case Study.”
Bryan started marketing online while finishing up his Masters in Marketing at Liberty University in Lynchburg, VA. It was back then that Bryan taught himself how to build lead capture and sales pages that could convert. His first day, was while he was at Liberty University, where he made just over $10,000 in sales for a product launch. Then again a few weeks later over $20,000 where he outranked his mentor, Mike Filsaime, at the time. Now they are friends.
Bryan has been paid upwards of $100,000 to help people launch products and services online and his normal consulting fee is $10,000 for a one day strategy session where he helps you personally roll out a Perfect Funnel System. Why $10,000? Because it’s worth 10x that amount in actual revenue and sales immediately, in his experience.
Bryan has helped people launch Webinars, where they generated over $150,000 in 90 days and the list goes on and on. So what are you waiting for? Click Here to Get a Quote and let Bryan and his OptimizePress Ninja’s do it for you while you can “guide them” or just sit back and kick it on the beach, spend time with your family, take a break from all of the learning that you’re doing and start putting other people to work in your business so that you can work ON your business as Michael Gerber says it best.
Wed, 29 May 2019
418: Effective Data Visualization, The Right Chart for the Right Data by Dr Stephanie Evergreen, Mastercard, Verizon, UN, CDC, World Bank & FDA
Jason Hartman talks with Stephan Evergreen, founder of Evergreen Data and author of Effective Data Visualization, about how to improve your presentations by improving your visual aids. Sight is our dominant sense, so your presentation can be made or broken depending on how your audience sees what you're showing them. Confuse them with information presented poorly and sometimes it doesn't matter what you say.
[1:41] What's the problem with the way we try and communicate data in presentations?
[5:19] How to choose the right way to present data visually
[7:36] What software does Stephanie recommend?
[12:24] Ways you need to tweak your presentation from the default Excel design
[16:06] We have 5 senses, but sight is probably the king
[18:43] There are cultural differences around color
[21:55] How much data can you show in a presentation?
Fri, 24 May 2019
Today's Flash Back Friday comes from Episode 174, originally published in November 2014.
Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium.
2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years.
4:20 – With podcasting you can target a very specific audience on your own terms.
7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time.
9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth.
12:37 – You don't need a large audience to be a successful podcaster.
15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.
19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier.
23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast.
25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands.
28:15 – Having a lot of content available on a regular basis is what builds a great audience.
29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period.
Mentioned In This Episode:
Fri, 24 May 2019
Jason Hartman talks with John Warrilow, author of Built To Sell, as well as The Automatic Customer, about how to improve your businesses value to the point where you can sell it for top dollar. Personal branding can be great for your business when you start, but can create a rough environment for selling. Listen in as John explains how you can utilize subscription models in today's world to drastically increase your business value.
[1:18] How John started helping companies increase their value
[2:15] How a consulting company John had with blue chip clients and several million dollars in sales was worthless, and how he turned it around
[5:22] The 3 attributes to scale
[9:19] The good and bad of personal branding
[13:02] Don't try to ride your business to the peak and get every last penny before selling, but you want to sell earlier in the game than that
[17:17] How much should you be willing to lose in customer acquisition in order to get that monthly recurring revenue?
[21:33] The 9 subscription models
[24:55] Amazon is a trillion dollar business is because of their subscription models
Fri, 17 May 2019
Today's Flash Back Friday comes from Episode 202, originally published in May 2015.
Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners.
[2:30] Podcasting allows you to create content in a very easy way and it builds relationships.
[5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc?
[9:45] Don't be afraid to turn some people off.
[14:15] Develop a podcast the way you'd develop any friendship.
[16:25] Ben shares direct response marketing tips to convert listeners into potential customers.
[22:10] Jason loves Tucker Max's show notes.
[29:00] Podcast between 17-22 minutes long works really well for listeners.
Wed, 15 May 2019
After a tour of an Amazon fulfillment center, Jason Hartman has an "investigative report" from the inside of a ride-sharing trip talking with a former employee of Amazon on how we have been misled a little by the company.
[2:23] Amazon pickers are walking at least 10 miles a day to get orders together
[4:08] The pay raise that Amazon gave their warehouse employees was offset by a slash in benefits
Fri, 10 May 2019
Today's Flash Back Friday comes from Episode 128, originally published in December 2013.
Donald Katz is the founder & CEO of Audible. He successfully built the world's largest seller and publisher of audiobooks. He joins the show to discuss how he built his company. Audible isn't just a successful company. It also impacts local communities. Katz believes companies should do more social work to revitalize its surroundings. He thinks "do-good" helps businesses and their goodwill assets.
Amazon recently announced that it has launched some upgrades to its Whispersync for Voice technology to make it easier for people reading Kindle books to switch between reading and listening to the Audible audiobook version on a smartphone or tablet. Katz explains this new feature.
Audible just launched a creative partnership with Playtone, the celebrated television, film and music production company founded by Academy Award-winning actor-director Tom Hanks. Katz tells us more about this partnership.
Wed, 8 May 2019
Jason Hartman talks with Joe Calloway, author of Becoming a Category of One, as well as Be the Best at What Matters Most, about how you can avoid becoming commoditized as a business (and why you absolutely don't want that to happen to you). There are things you can learn from commoditized businesses, and one thing in particular you absolutely need to copy from Amazon, Google and Apple.
[2:07] Why you don't want to become a commodity as a business
[6:10] Your customers are the only vote that matters, so no matter what you think of your product/price/etc, it all comes down to what they think
[7:59] One thing you need to copy from Amazon, Google and Apple
[12:04] Most people are not spending enough time on their #1 thing
[15:14] People crave simplicity, so deliver it and you'll succeed immensely
Fri, 3 May 2019
Today's Flash Back Friday comes from Episode 66, originally published in January 2013.
Jason Hartman and Ken McArthur get together to talk about making an impact in people’s lives. People have the ability to make either a positive or negative difference in the lives of millions of people. Creating products and services or providing valuable solutions to problems can make a positive impact and Ken explains some of the techniques that aid in delivering that impact, such as color, sound, and repetition.
Ken then delves into the topic of joint ventures, a most powerful way to succeed from building great relationships. He stresses the importance of thinking of the other person in the venture and being relevant to the people with whom you are trying to network. He also encourages people, “Don’t think you have to do things alone and don’t think small."
Ken, best-selling author of “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,” has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone. Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference.
Thu, 2 May 2019
In this 10th episode, Jason Hartman talks with Tal Ben-Shahar, co-founder of The Happiness Studies Academy and best-selling author of Happier and the new book, Short Cuts to Happiness: Life-Changing Lessons from My Barber, about how you measure happiness, predictors of happiness and what sorts of things Tal was able to learn from his barber. They also discuss whether Millennials and Generation Z to see if they've been coddled too much or if we've just learned how to better communicate with them.
[3:06] How do you rate a country's happiness?
[5:33] There's only one thing that predicts happiness levels on a national level
[9:52] The hazards of social media on happiness
[11:55] Lessons learned from Tal's barber
[17:24] How to praise people properly to encourage growth
[20:13] If you don't teach people to face reality then you're setting them up for failure
[23:38] The first step toward happiness is, surprisingly, allowing in unhappiness