If you could distill the most important business practices down to 4 words, what would they be?

Jim Huling, co-author of The 4 Disciplines of Execution: Achieving Your Wildly Important Goals, joins Jason Hartman to discuss the 4 words and how to use them to drastically improve your business.

Key Takeaways:

[3:39] The 4 words you need to know to succeed

[7:45] How do you pick your 1 wildly important thing?

[13:05] If you get caught up in the "whirlwind" your business will never achieve the extraordinary

[16:48] You must act on the lead measures

[21:24] How to do the "compelling scorecard"

[26:09] Accountability is all about being faithful in your follow through

[31:49] What Jim and his company have learned since the first edition of their book came out 10 years ago

Website:

www.FranklinCovey.com

www.4DXBook.com

www.JasonHartman.com

Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach.

Key Takeaways:

[1:05] We are wired for stories. Stories sway us more than facts

[4:14] We like to think that we make decisions logically and objectively, but it's just not true

[8:30] Our brain's great leap forward came when nature realized if we were going to thrive on this planet we needed to work together

[13:41] How to identify your target group's points of resistance

[17:45] Telling a person a truth they don't already believe will just make them angry. You have to guide them to discover the truth themselves

Website:

www.WiredForStory.com

www.EmpoweredREI.com

www.JasonHartman.com/Properties