Thu, 21 May 2015
Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode.
[1:35] Steven talks a little bit about his story.
[5:40] Doing your webinars live brings a more natural message to the audience.
[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.
[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple.
[21:00] Steven explains how he closes the deal in a webinar.
[26:25] How do you get people to your webinar?
[31:05] If you're getting more than a 10% conversion rate, your prices are too low.
Mentioned In This Episode:
Mon, 11 May 2015
Adam Hommey is a conversions expert and shares fundamental tips on how to use both Facebook and LinkedIn discussion groups. He talks on the difference between a closed and secret group, how to get the attention of your peers, and how to sell without selling.
[3:05] Why are discussion groups important?
[6:10] The point of a discussion group is to build a tribe and a community.
[10:00] Direct people to a landing page, have them opt-in, and then lead them to a secret discussion group.
[14:40] Instead of working off a theoretical avatar, you have the person right there in front of you.
[20:30] On Facebook, don't add members to a discussion, invite them instead.
[27:50] Just by being helpful in a group, Adam has made a lot of affiliate income.
[33:20] Add me and message me is Adam's five magic words.
Mentioned In This Episode:
Jason Parker's List Building Club
Internet Marketing Super Friends
Your Virtual Assistants
Tue, 28 April 2015
CEO and co-founder of Workboard Deidre Paknad joins Jason Hartman on Speaking of Wealth show. Today's episode has Deidre explains and talk about her Workboard app which automatically helps line managers managed their team priorities, goals, reports and the metrics of the company into a simple to-do list as well as how to be a more efficient and better manager with their teams.
1:20 – The Workboard came to be when Deidre wondered why there wasn't an app to help managers be better at leadership and managing.
2:10 – What Workboard does is take a look at how to make managers better at leading their teams.
4:32 – Workboard automatically puts together a manager workload, so managers will have more time.
5:45 – Workboard helps make a very simple to-do list of defining what the goals and metrics are for the company.
8:19 – Deidre explains what she think are the most important stages of the work load setup.
12:32 – Workboard is bit like a project management tool, but it can do more than that.
15:00 – Workboard can prompt the manager to acknowledge and celebrate a teams effect on work and teams can also acknowledging each other work.
16:45 – Workboard is a free app that can help teams go faster and achieve great things with less effort.
Mentioned in this episode:
Tue, 21 April 2015
Zach Swinehart founder of Online in a day joins Jason Hartman on the Speaking of Wealth. Zach talks about how Online in a day came about, the process of what it does for their clients, what kind of themes Zack uses for sites, and his advice on how to understand better and more about user experience on people's websites on today's episode.
1:29 – Zach talks about how Online in a day happened.
3:54 – Zach explains what the typical work schedule for the day looks like.
7:37 – Zach explains the development process of the designs that he does and what a child theme is.
9:03 – Zach talks about which web themes he would use depending on what type of site it is.
11:09 – Zach explains more about what he exactly does for clients.
12:18 – Zach shares some of his best tips on user experience.
16:09 – Zach advice is to learn how people use your site and also testing it.
18:35 – Zack gives a tip about properly analyzing your user visits.
21:28 – The pricing of Zach's services depends on which package you want.
Mentioned in this episode:
Entrepreneur On Fire
Wed, 15 April 2015
Jason Hartman welcomes back marketing strategist, public speaker and author David Meerman Scott to the Speaking of Wealth Show. Today's episode has David talking about his new book Marketing the Moon, gives some detail examples of people who made great use of newsjacking, and his belief in the importance of telling stories with conflict for public speaking.
1:25 – David talks about his reasons of why he wrote Marketing the Moon.
3:58 – David explains newsjacking by talking what Trent Silver did with his CashForPurses.
6:59 – David talks about how Joe Payne made a nine million blog post by newsjacking.
11:02 – David explains the importance about having relevant news to tie in your business.
15:14 – The most important tip about public speaking is telling stories to your audience.
18:09 – Conflict is essential for a captivating story telling without it people won't bother listening.
21:28 – David try to help people with their internal fear and conflict of social media by using stories.
Mentioned in this episode:
Marketing the Moon by David Meerman Scott
Trent Silver's CashForPurses
The New Rules of Selling
Thu, 9 April 2015
Jason Hartman invites Brian Gruber President of Lucky Orange to the Speaking of Wealth Show. On today's episode, Brian talks about the customer data you can get from heat mapping, polls on your website to find out how to make your customers purchase your products, and the beneficial ways of using Lucky Orange's product.
2:14 – Heat mapping can show you which pages are the most visited and which ones are not.
3:13 – A poll is a quick question that can help you find out what your customer is thinking.
5:47 – Brian explains how the privacy of their product works.
7:56 – Brian explains more about different types of heat mapping.
11:45 – Lucky Orange has a feature called Behavior Tagging which segments the recordings of people by the actions they take on your website.
13:59 – Lucky Orange has another feature called Form Analytics that allows you to see people in real-time and see where they're stuck on your forms.
15:00 – Brian's advice is to get information from your customers by watching their movements on your website and asking them questions.
16:56 – Listeners of this podcast can get an extended free trial on Lucky Orange's product via email.
Mentioned in this episode:
Fri, 3 April 2015
Jason Hartman invites online marketing consultant Joseph Bushnell to today's Speaking of Wealth show. Joseph does a dive into the five key things he looks for in a successful marketing funnel and talks about how you can attracted more customer opt-in emails to your business. In the show, Joseph talks about some of the differences between popular marketing funnel builders as well as shares some important tips on how you can succeed in funnel marketing.
2:00 – Joey gives a run down on the five key problem areas he looks at and helps with.
7:33 – LeadPages is more about getting opt-in pages than anything else, but with what ClickFunnels you have better template options.
10:55 – Joey would use ClickFunnels for making funnels and OptimizePress for creating whole websites.
11:39 – Lead magnets nowadays need to stand out since people have seen almost everything.
13:14 – Market research is very important for creating noticeable lead magnets as well as compelling copywriting.
15:03 – Joey has done a lot of research to find the best copywriters which you can find more about on his blog.
17:31 – There's really no fixed price in hiring copywriters. New copywriters are more likely to cost a lot less than the professionals.
18:36 – Getting case studies from previous clients will show potential customers they can trust you and buy from you.
21:25 – Joey explains more about his strategy of building market funnels in an easy step to step process.
Mentioned in this episode:
Tue, 24 March 2015
Jason Hartman invite Michael Martin on the Speaking of Wealth show to talk about Audvisor and what it is about. Michael Martin and his partner Rajesh Setty have developed a cool new app that helps people learn tidbits of advise within 3 minutes. Michael Martin does a deep dive into his app and also shares some tips for aspiring entrepreneurs who want to start their businesses.
2:20 – Our attention spans have dropped dramatically over the years and people don't have time to learn the skills they need in this rapidly moving economy.
6:50 – Michael explains why recommendation engines are tricky.
9:35 – Where did the Audvisor idea come from?
11:20 – Michael shares some advise to the listeners about how you can be more successful entrepreneurs.
12:50 – Michael talks about how he was able to get investors to support his app.
14:10 – What's Michael's thoughts on Silicon Valley?
17:50 – Please check out Audvisor and feel free to write reviews and share your thoughts on the app.
Mentioned In This Episode:
Tue, 17 March 2015
Jason Hartman invites Jessica Rhodes on to the show to talk about how to book better guests and how to be a better guest as well. Jessica is the founder of Interview Connections and has booked some big names in the industry. She talks about how persistence and follow up are key to booking bigger names, how to properly pitch yourself to a podcaster, her latest project with Corey Coates titled The Podcast Producers, and much, much more on today's show.
1:20 – Jessica has added a lot of value to Jason's show with the types of guest she's brought on.
5:30 – There are quite a few podcasters who want fresh people on their show who haven't done the podcasting circuit yet.
14:50 – At the end of the day, you want to be both a podcast host and also a guest.
22:20 – Be specific as possible on what you can bring to the table when you're pitching to a host.
27:10 – There are so many different types of entrepreneurs that you can cater to, so don't worry about excluding people.
28:40 – Jessica is doing a 10 episode series with Corey Coates from Podfly Productions about podcasting. It launches on April 6th.
29:30 – Final thoughts? Do not be afraid to start. There's never a perfect time, so just do it now.
Mentioned In This Episode:
Mon, 16 March 2015
Josh Turner is invited on the Speaking of Wealth show to talk to Jason's listeners about the power of LinkedIn and how they can utilize it. He provides some very helpful tips on how you can been seen as a peer instead of a salesmen to your target prospects, why you should create your own LinkedIn group, and a lot more on today's episode.
1:00 – Josh focuses on LinkedIn B2B lead generation as well as webinars.
5:00 – Josh talks about the benefits of a premium LinkedIn membership.
8:30 – You have to be willing to put in the time to generate good leads.
14:30 – People want to relate to the person, not the business.
20:20 – Try to focus on specific niches as much as possible for greater webinar success.
21:50 – Josh recommends webinar platforms people can use.
Mentioned In This Episode:
Tue, 3 March 2015
Jason Hartman invites Mark Asquith on to the Speaking of Wealth show to talk about an up and coming product Mark is developing specifically for podcasters. The website is called Podcast Website and it goes into closed beta testing in February. It will soon be opened to the public for feedback and people who have already registration for the early bird preview will get a sneak peak into the service. Mark does a deep dive about Podcast Websites and how it can solve the many problems podcasters seem to have.
1:00 – Mark is partnering with John Lee Dumas to create Podcast Websites.
2:35 – Mark explains how he came up with Podcast Websites.
5:10 – You can manage your entire podcast right from your Wordpress interface.
8:30 – The plan is to make Podcast Websites completely flexible to your needs.
12:30 – Mark shares some cool features his team is currently working towards.
15:30 – Mark talks about his own podcast, Excellence Expected.
17:40 – Podcast Websites does plan to solve a lot of work flow issues podcasters face on a regular basis.
Mentioned In This Episode:
Tue, 24 February 2015
Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.
1:30 – Jason gives a short introduction of Patrick.
5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too.
8:45 – Patrick shares a neat story about Maxwell House coffee.
12:30 – Patrick talks about the non-believers or the 'opposites'.
17:10 – Do the creation stories work better when you're a larger business?
20:30 – America's brand is entrepreneurship.
25:10 – How do you apply Primal Branding to social media?
27:25 – Social Code is the name of the new book.
Mentioned In This Episode:
Primal Branding by Patrick Hanlon
Social Code by Patrick Hanlon
Simon Sinek TED Talk
Tue, 17 February 2015
On today's Speaking of Wealth show, Jason Hartman brings the CEO of Clarus Marketing on to the show, Tom Caporaso. Tom also works closely with FreeShipping.com and talks to Jason about the importance of loyalty programs, what his company offers, and more in this quick 13 minute episode.
1:10 – Jason welcomes Tom on to the show.
1:20 – How can small businesses and entrepreneurs benefit from loyalty programs?
4:05 – What kind of loyalty programs are out there?
7:00 – Tom talks about FreeShipping.com
8:03 – If the price of the item you purchased drops within 90 days, FreeShipping.com will cover you for that.
9:45 – Costumers have a lot more options now, so giving them great value, product, and customer service is key.
11:50 – The US market loves the convenience of monthly subscription deliveries of daily goods.
Mentioned In This Episode:
Sat, 14 February 2015
Whether it’s your spouse, significant other, family, friends, or even business associates, each individual speaks his or her own love language. “The Five Love Languages” are: Words of Affirmation, Quality Time, Receiving Gifts, Acts of Service, and Physical Touch. Understanding which of these languages makes that special someone feel loved can be essential to the success of any relationship. Join Jason Hartman and renowned author, Dr. Gary Chapman as they discuss these timeless concepts and how our primary language affects our interactions in our relationships. Please visit: http://www.jasonhartman.com/podcast.
Dr. Gary Chapman seeks to fulfill his call to the ministry as a pastor, speaker, and author. He speaks extensively throughout the U.S. and internationally on marriage, family, and relationships. The government of Singapore invited him to present his marriage seminar there and the Chaplain’s Office of NATO issued a special invitation for Dr. Chapman to speak to the NATO forces in Germany. Other engagements have taken him to England, Africa, Saudi Arabia, Turkey, Mexico and Hong Kong. Sales exceeding 5 million copies earned him the Platinum Book Award from the Evangelical Publishers Association for The Five Love Languages, which has been translated into over thirty-six languages. Twenty-seven other books and five video series are also among his publications.
Tue, 10 February 2015
Jason Hartman sits down with Jeff Berry for today's Speaking of Wealth show. Jason does a quick 16 minute interview with Jeff to talk about his company, Colloquy and why small businesses should adopt loyalty programs. Jeff talks about how loyalty programs help you understand the customer better and how they can also help you tailor your business to your best customer's needs on today's episode.
1:10 – Jeff's company, Colloquy, is actually a word. Jeff talks about what the word means.
1:45 – Jeff is currently located in Toronto.
4:50 – Small businesses are often closer to their clients and these businesses might not see the value of adopting a loyalty program.
6:55 – Learning about what the customer wants is just as important for a large business as it is for a small business.
9:40 – If you take your loyalty program digital, you'll be able to learn more about the customer and their needs.
11:30 – Where's the future headed with loyalty programs? Jeff explains in this segment.
15:30 – It's free to subscribe to Colloquy.
Mentioned In This Episode:
Tue, 27 January 2015
Jonathan Deutsch joins Jason Hartman to talk about his company, Tumult, and product called Hype. And, explains how it can benefit people in graphic design.
02:40 – HTML5 is use to render websites and also the language of the web. Tumult uses HTML5 into their tools.
03:56 – Hype is good for making interactive and animated websites and it's similar to PowerPoint and Keynote.
05:09 – Example for using Hype.
06:40 – La Presse has done some pretty interesting things with Hype.
09:10 – You can also use Hype for making out any type of card for people.
10:10 – Hype is desktop application for Mac and it using key frames to animate.
11:24 – You don't have to be very technical to use Hype.
11:58 – Go to Tumult to buy and HyperEdit is also a product that people can buy.
Mentioned in this episode
Tue, 20 January 2015
Today’s Speaking of Wealth Show sees Jason Hartman talk to the Executive VP of PressReader, Alex Gruntsev. In a world where print media is rising and falling, and technology is constantly bettering itself, PressReader is the service that answers all of your wishes. Alex discusses what his company can offer to consumers world-wide, and also gives his opinion on the future of publishing and marketing industries.
01.26 – Alex Gruntsev talks about the idea behind PressReader, a unique reading experience.
02.53 – The days of managing individual newspaper and magazine subscriptions are coming to an end.
07.27 – English language publications make up just a fraction of PressReader’s available stock, so take the chance to brush up on a foreign language too!
08.03 – The publishing industry is in a massive state of change, and now you no longer have to settle on just one publication. Feel free to pick and choose as much as you want.
11.17 – With music and film industries going digital, maybe it’s time print followed suit?
15.08 – Innovations in one area open up so many other opportunities for innovation in related markets and industries.
19.45 – To find out more and sign up, head to www.PressReader.com
Tue, 13 January 2015
Speaking of Wealth, today, focuses on the value and variation of incubator services. Jason Hartman speaks to Sramana Mitra, the Founder of One Million by One Million, who talks about what it means to be a part of a global virtual incubator and just what membership can offer you and your company to promote and stimulate growth in such an unstable world.
01.50 – Sramana Mitra explains what sets One Million by One Million apart from other incubator services.
06.00 – Don’t be one of the 600,000 entrepreneurial businesses that falls apart every year.
06.48 – Take advantage of the chance to get involved with weekly online entrepreneurial seminars.
08.55 – Even if you don’t fit into the 1% of being fundable, all is not lost.
11.30 – In a world where networking and knowing the right people is so vital, getting involved in a large, evolving community can only be a good thing.
13.33 – Every year it seems that more businesses are being created to help ease the logistics of starting your own business.
16.28 – For more information about One Million by One Million and to access all of their free services, head to www.1Mby1M.com
Mon, 12 January 2015
In a world where everyone is trying to increase and improve their online presence, some insider know-how and a platform that does the hard work for you seems pretty appealing. Today’s Speaking of Wealth Show sees Jason Hartman speak to Demian Farnworth, Chief Writer of Copyblogger Media about web hosting, creating the best podcast possible and securing a keen, passionate audience.
02.11 – In such a full stage, how do you make sure people hear you?
05.06 – The answers you’ll get are only as good as the questions you can ask.
10.00 – Challenge what people think and everyone will come away with a wider, fuller knowledge.
11.30 – Rainmaker is a platform designed for those who want to expand their media presence – hassle-free.
18.49 – Getting a strong following takes time. Stick at it and figure out what works for you.
22.40 – Find a way to monetize any fame you’ve got and it’ll be worth the effort.
24.58 – Infographics – only worth doing when you’ve got money to invest in the right designer.
31.36 – Make your asset pillars work by showing how versatile they can be through different media.
33.35 – For more information, head to www.Copyblogger.com, or Demian’s personal website, www.TheCopyBot.com
Mentioned in this episode
Direct download: SOW_181_Demian_Farnworth20-20Rainmaker_website_26_Copyblogger_Media.mp3
Category:Podcast -- posted at: 5:53pm EDT
Wed, 31 December 2014
Today’s guest is Jane Sotkin of Property Place, who provides her wisdom and insight into the tricky topic of emotions. She brings up the interesting idea that emotions are habits formed in childhood, but which if not kept in check, can seriously affect the way your brain works as an adult.
02.52 – Joan Sotkin describes how her background led her to her current field of work.
05.50 – Such fundamental things as birth-order and number of siblings can have a huge impact on your psychology as an adult.
10.30 – It doesn’t matter how you process these emotions, but it is vital that you find a way that works for you.
17.10 – We think our lives are set in stone but they’re not. They’re always flexible and changeable.
22.30 – A big part of success is about sticking to what you believe and paying little attention to how others judge you.
27.26 – Find out more about Joan Sotkin and get access to some great resources at www.ProsperityPlace.com
Mentioned in this episode
Build Your Money Muscles by Joan Sotkin
Tue, 23 December 2014
Today’s Speaking of Wealth Show features the ultimate in the world of travel, Chris Guillebeau, who has visited every one of the world’s countries. Together, he and Jason Hartman discuss many of the issues facing those looking at finding alternative sources of income, as well as providing general life tips to achieve the most success and satisfaction from what you do. He also describes some of the personal, real-life stories included in his latest book The Happiness of Pursuit.
02.36 – Chris Guillebeau is one of the rare few who can say they’ve visited every country in the world, but it’s not just about bragging rights.
04.47 – Having just a $100 start-up gives you the chance to branch out, become empowered and find meaningful freedom.
10.20 – Once you’ve figured out what you want to get from life, you can work your projects around that.
12.16 – There are certain questions you need to ask yourself to be sure you’re really getting everything you can out of life.
16.12 – Try not to regret late starts – it’s almost never the first movers who end up most successful.
18.55 – Chris Guillebeau’s book, The Happiness Pursuit, deals with the undertaking of various challenges, how real people have dealt with them and the effects they’ve had on them.
21.21 – People like having some kind of marker that shows how far they’ve come and how far they’ve got to go. It can help to make the challenge feel even more real.
22.39 – For more information and to read Chris’s blog, head to www.ChrisGuillebeau.com
23.21 – Whatever it is you want to do, start it. No-one’s going to do it for you and you have to start somewhere.
Mentioned in this episode
The $100 Start Up by Chris Guillebeau
The Happiness Pursuit by Chris Guillebeau
The Lean Start Up by Eric Ries
Tue, 16 December 2014
Joining Jason Hartman on today’s Speaking of Wealth Show is fellow podcaster, Freddie Mixell. Freddie is something of a podcasting guru with his various websites, including the Podcasters’ Boot Camp. Today, he lets listeners into his ultimate top tips on podcasting, ranging from creating interesting content, how to get your podcast up and running, and how to work your way as high up iTunes’ charts as possible.
02.56 – Freddie Mixell’s very first tip is fundamental: having an idea is great, but your podcast is nothing until you actually put in the effort to create it.
04.25 – The introduction of guests adds a new element to your show, and is great for increasing your audience.
05.25 – Social media, in its very nature, can help emerging podcasters in so many ways!
06.10 – iTunes lists and rankings are fuelled by ratings and reviews; take every chance to get those
09.48 – Every piece of information you give is important. Work out the tricks to filling in forms.
14.00 – Turn podcasting into a social experience and see your audience and following grow!
17.27 – Find out more from Freddie Mixel at www.PodcastersBootCamp.com
Mentioned in this episode
Podcasting: Good to Great by Jared Easley
Tue, 9 December 2014
Former online guru, Ryan Moran, joins Jason Hartman to talk about the pitfalls and success of working with marketing and info-publishing in this Internet-fueled world. They discuss topics such as how to optimize product selection and sales on Amazon, as well as how you can use other people’s actions as a chance to work out what’s best for your business.
03.58 – Passive income streams are always best when there’s no correlation between time invested and money gained.
06.02 – If you’re selling with Amazon, be sure to think clearly about how you want your products conveyed.
10.01 – Ryan Moran gives some of his more specific strategies for success which worked for him.
16.13 – Look at what everyone else is doing and work out what you can do differently.
18.17 – Like with Google, there are a few key ways to working through Amazon’s algorithm.
22.22 – Before you even think about selling strategies, you need to ask some questions to optimize your product selection.
27.38 – Think about the lifestyle you envisioned and stick to that. Don’t lose your purpose.
30.12 – The longer your vision of success, the more successful you will be.
31.48 – For more information about Ryan Moran, head to www.FreedomFastLane.com and search ‘Freedom Fast Lane’ in the iTunes store to access his podcast.
Mentioned in this episode
Direct download: SOW_177_Ryan_Moran_Freedom_Fast_Lane_Internet_Marketing.mp3
Category:Podcast -- posted at: 10:43pm EDT
Wed, 3 December 2014
Kurt Mortensen is an expert in persuasion, influence, and negotiation. He has spent at least 15 years studying the art of persuasion and motivational psychology. He is also a best-selling author and has written books such as The Laws of Charisma, Maximum Influence, and Persuasion IQ. He shares some important tips and tricks on the show to help you become a little bit more persuasive in your every day life.
3:30 – Everything we do and what we want comes from the ability to influence other people.
6:40 – Millionaires are more open to hearing what you have to say than the average joe.
10:15 – People believe charisma is born in people, but the truth it is learned.
15:10 – People who over do their perfume or cologne is a big turn off during a business meeting. Keep it simple.
20:15 – How you word things is also a big factor to how you influence people.
24:00 – How do you change the mood of an audience? Kurt explains in this segment.
28:05 – Biggest problem for persuaders is that they push too much.
30:10 – We gotta get the little yeses along the way before we can get the big yes. Break it down in smaller pieces.
Mentioned In This Episode:
Tue, 25 November 2014
Ken Wisnefski is the founder of WebiMax and is a respected leader in the online marketing industry. He started WebiMax to help provide clients with a reliable partner that could help them grow their presence online. He talks to Jason today on the Speaking of Wealth show about upcoming trends, lead generation, Facebook ads, and even Netflix.
3:00 – What's the best practices in lead scoring? Ken shares some important insights in this segment.
6:20 – It's scary that Google has so much power. So many people rely on their business model.
9:10 – Is Facebook advertising worth it? Ken says it's worth it for the mobile space. It's also better than Google AdWords right now.
12:50 – However, Ken feels that you shouldn't abandon Google for Facebook.
16:45 – Ken talks about the Netflix model and how he thinks we're going to see more of that business model else where.
20:25 – Final thoughts? Companies that have been following traditional advertising paths will ultimately abandon all of those things and invest in digital marketing.
Mentioned In This Episode:
Tue, 18 November 2014
Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium.
2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years.
4:20 – With podcasting you can target a very specific audience on your own terms.
7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time.
9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth.
12:37 – You don't need a large audience to be a successful podcaster.
15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.
19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier.
23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast.
25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands.
28:15 – Having a lot of content available on a regular basis is what builds a great audience.
29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period.
Mentioned In This Episode:
Wed, 12 November 2014
When Jason Van Orden found out about podcasting in 2004, he knew it was going to be big. He created his business around business podcasting and is a well-known expert in the field. He has taught thousands of people how to use their personal stories to captivate an audience and make money doing what they love. Jason sits down with Jason Hartman to share his story and talk about how he was able to make it.
4:35 – Jason wasn't born an entrepreneur. He took the traditional business path, but ended up hating it.
9:45 – Blogs weren't that popular at the time, so Jason used forums to get his name out there.
12:00 – Google didn't even know what podcasting was in early 2005.
15:10 – Jason's tips to launching a podcast is – who's your audience, what is their desire/pain you're trying to solve for them, and what are you bringing to the table that other people aren't?
19:50 – iTunes looks carefully at how many people rate a podcast, subscribed to it, etc and will make you more authoritative in the iTunes network based on this.
25:00 – Jason V and Jason H both love Facebook ads.
28:00 – Jason V's audience has been following his company for 9 years, they've grown with him, so he's looking forward to helping them take their business to the next level and make 6-7 figure incomes.
32:00 – Information marketers need to think about not only selling the information, the product, but also sell the community around it.
34:25 – If you need to build a community for your business, just create a private Facebook group.
Mentioned In This Episode:
Tue, 4 November 2014
Jason gives a warm welcome to Justin Gilchrist, who is an author and an expert in buying online businesses. He and two others co-founded Centurica, which helps people with online business assessment and does the necessarily due diligence and verification to make sure an online company is worth purchasing. Today, Justin provides some great tips for anybody looking to purchase an online business.
6:00 – A good online business should be at least 3 years old before a customer should purchase it.
8:30 – Part of Centurica's due diligence package is to verify how an online business receives their customers.
12:00 – Depending on your technical expertise, Justin would recommend different types of online businesses that would be a good fit for you.
15:40 – Far too often do businesses over report their revenue or doing crazy accounting schemes to make a business appear more valuable than it really is.
20:40 – It's important to gather all the necessary information and make sure the website doesn't look 'too good to be true'.
22:00 – Justin gives out a very technical example as to why one of the seller's websites didn't meet requirements.
23:50 – Remember to always use leverage when buying a website. This can help decrease your costs and make it easier for you to pay off over time.
Mentioned In This Episode:
Direct download: S0W_172_Justin_Gilchrist_Buying_Web_Businesses20_mixdown.mp3
Category:Podcast -- posted at: 12:17pm EDT
Tue, 28 October 2014
Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him.
5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites.
8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system.
11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed.
14:40 – Focus on a specific market or niche. This helps you become an expert.
22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them.
25:20 – The Google Penguin update really scared Brain's clients away from SEO services.
27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand.
Mentioned In This Episode:
R.O.I. Marketing Secrets Revealed by Brain Horn
How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn
Direct download: SoW_171_20_Brian_Horn_The_Authority_Alchemy_Show.mp3
Category:general -- posted at: 10:44am EDT
Tue, 21 October 2014
Jeff DeGraff joins the show today with Jason Hartman. DeGraff is a professor for the University of Michigan's Ross Business school and has worked extensively in teaching innovation. Today, he joins the show to talk a little bit about his new book called, “Making Stone Soup: How to Jumpstart Innovation Teams” and how it can help you succeed in your business venture.
1:35 – Companies are struggling with innovation on a team level and his new book, Making Stone Soup, talks about some of these challenges and how they can over come it.
4:25 – When you look at the history of innovation, most of these come from conflicting ideas or completely new hybrid ideas to try and make something better.
7:15 – Forget the 80/20 rule. Innovation uses the 20/80 rule.
11:25 – When you look at the patent timeline, it is more incremental than ever before. Jason asks, “Is it because everything has already been invented?”
15:00 – Remember, you're catering to a completely new generation. Millennials experience the world in a completely different way now.
20:00 – DeGraff breaks down the four important elements that make innovation happen.
23:00 – Tip: Focus on something that works. Do not focus on trying to fix something that's broken.
27:00 – You can not start something new unless you give up something you're currently doing. We simply can't do it all at once.
28:15 – As you are trying to build or invent something for the first time, remember that you need multiple versions of it before you can truly succeed.
Tue, 14 October 2014
Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing.
3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand.
7:00 – Youtubers make money off ad-sense advertising, product or brand promotion, and merchandising.
10:20 – A sponsor can pay anywhere between $50 - $75 per 1,000 views.
13:25 – Equipment is easy. Lane edits his videos on iMovie using his Mac Book Pro and shoots his videos on a Canon PowerShot ELPH 330 that shoots HD video.
14:40 – Lane's lighting tips; Stay near a window or turn on every light that's in front of you, but not the ones that are behind you.
16:00 – He doesn't film videos on iPhones often because it's too shaky and because of hard drive space issues.
17:30 – YouTube.com is a major player, because it's owned by Google.
Mentioned In This Episode:
Canon PowerShot ELPH 330
RODE NTG-2 ShotGun Mic.
Thu, 2 October 2014
Public Relations is an industry that most people in business are aware of, but often we don’t understand the finer intricacies that go into a successful PR campaign. Merilee Kern, President of Kern Communications, joins Jason Hartman on today’s Speaking of Wealth Show to discuss the ins and outs of her marketing business and to talk about the reality of getting involved in this particular industry.
02.00 – Many people in the Public Relations industry view their line of work as a balance between art and science.
04.05 – PR companies have a very set series of processes which they go through with every new client to best achieve the desired final result.
07.00 – Linking the release of a product to current events and news gives a certain credibility and relevance in the eyes of an editor.
09.40 – The risk associated with ‘publicity stunt’ style campaigns can often far outweigh the reward so going down this line must not be a decision taken lightly.
12.35 – Both wire services and mainstream databases are effective methods of contact with journalists, though the wire service gives an unspoken sense of credibility.
13.45 – As well as custom databases and the wire services, there are also wider database management services such as Vocus, BusinessWire and PRNewsWire where you can buy access to these lists.
16.00 – When hiring a publicist, be sure to be diligent. You need to know what you’re getting and who their links are with.
18.15 – For more information on Merilee Kern’s own public relations network, head to www.kerncommunications.com
19.00 – www.helpareporter.com and ProfNet are two similar resources which every publicist in the country should be registered with.
Thu, 25 September 2014
LaunchMoxie founder Chris van Buren is on today’s Speaking of Wealth Show to talk about what’s really going on in the worlds of joint ventures and affiliate marketing. He mentions some of the key points about why the marketplace as a whole is changing and developing, as well as giving advice on how to really make the most of your own marketing strategies, both for yourself and for your business partners.
02.20 – In general terms, affiliate marketing works as a one-way transaction, while joint venture marketing is a two-directional affiliate model.
04.00 – The way that the Internet now works with so many followers and such a wide audience means that everybody is publishing something.
05.20 – The problem with the affiliate model is that companies want to make money selling their product, not selling yours.
06.50 - Affiliate models are dying out because they realize they can put themselves in a much better situation by creating their own products.
08.20 – In terms of digital media, platforms such as www.udemy.com and even Google Hangouts are paving the way. www.balboapress.com and www.bookbaby.com are some of the leading platforms for eBook publishing and all Mac users have access to high quality audio editing with Garage Band.
13.06 – The two main obstacles people come up against in joint venture affiliation are: incompatibility in the size of the partners and incompatibility in the content of the partners. When making these connections on your own, be sure to look out for these incompatibilities because they will hinder your success.
18.00 – The way you approach a potential partner can make all the difference in your success at affiliation.
20.00 – More information about Chris van Buren and his projects can be found at www.LaunchMoxie.com.
Full Transcript at: http://speakingofwealth.com/audio-podcast/
Tue, 16 September 2014
Izabela Russell is the Managing Director at Music Radio Creative. She joins the show to give insight into the field of audio branding and the effects high quality audio has on a podcast. Izabela Russell is an entrepreneur - Managing Director of Music Radio Creative - an audio production company that works with DJs, podcasters, radio stations and businesses on their audio image.
Izabela's personal and professional passion is the audio branding - through Music Radio Creative she gets to work with podcasters, individuals and businesses in creating their own unique sound and encompassing it within their marketing strategies.
Find out more about Izabela Russell at www.IzabelaRussell.com.
Visit Music Radio Creative at www.MusicRadioCreative.com.
Tue, 9 September 2014
With her casual grace and quiet confidence, Jennifer Paige seems the type person who can take virtually any excitement in stride. But when her single “Crush” climbed to No. 1 in 16 countries, selling more than 11 million copies worldwide and going 5x-platinum, even Paige admits that the speed of the song’s success caught her by surprise. Paige’s arrival at the top of the charts may have been sudden, but her life in music had been years in the making.
She was introduced to all styles of music at an early age by her music-loving parents, and began playing piano at the age of 8. By 10, she was performing with her older brother in local coffeehouses and restaurants in her hometown of Marietta, Georgia. In high school, Paige studied Voice, Dance and Theater at the prestigious Cobb County Center for Excellence in the Performing Arts.
Visit Jennifer's website at: www.JenniferPaige.com
Tue, 2 September 2014
Doug Tucker is the Managing Director of the leading international sales training organization, Sales Commando and author of the new book, ‘Sales Commando: Unleash Your Potential.’ He joins the podcast to discuss how important old selling is versus digital and online marketing and selling.
Tucker shares tips for finding prospects, engaging clients and getting referrals. He talks about why the word "selling" is considered dirty in some countries.
Tucker's book, "Sales Commando: Unleash Your Potential," has really taken off in new and emerging markets such as the UAE, South Africa, Indonesia, Thailand and the Philippines. Tucker explains why and also speaks about why his business is in Dubai.
Tucker then shifts gears and talks about younger workers and the gulf between the employment expectations of graduates and the expectations of potential employers. He thinks universities need to better equip students to find suitable employment once they have graduated by adding real-world training as part of the university course structure.
Visit Sales Commando at www.sales-commando.com.
Tue, 26 August 2014
Brian Carter is the Founder of the Brian Carter Group. He joins the show to discuss how Facebook can revolutionize an organization if they use it effectively.
Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
Brian is co-author of the bestselling book Facebook Marketing, and author of the forthcoming book, The Like Economy. He also has authored an ebook called How To Get More Fans On Facebook.
Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.
Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Universal Studios, The U.S. Army, Hardee's and Carl's Jr. He is quoted in the book Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine.
Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook with a combined readership of over 400,000. He has more than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other social marketing channels.
A speaker and trainer for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives and The American Marketing Association to name a few. Brian is a seasoned expert and most entertaining presenter in Internet marketing.
Find out more about Brian Carter at www.briancartergroup.com.
Direct download: SoW_163_Brian_Carter_Facebook_Profiling__Engagement.mp3
Category:Podcast -- posted at: 3:07pm EDT
Tue, 19 August 2014
Alexander Osterwalder is the Co-Founder of Strategyzer and author of, “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” and “Business Model You: A One-Page Method For Reinventing Your Career.” Osterwalder gives his recommendations on what people should do when writing business plans. He shares his thoughts on whether entrepreneurs should just skip writing business plans and just “do” instead.
He then discusses how much time one should spend on planning vs operating a business.
Dr. Alexander Osterwalder works as an independent author, speaker and advisor with a particular focus on business model innovation, strategic management and management innovation. He regularly performs keynote speeches and workshops on the topic of business model innovation in companies, in business schools and at conferences around the world.
Besides his independent activities he is partner at Arvetica, a consulting boutique focusing on the private banking and wealth management industry. His role includes business development and the management of a peer knowledge exchange platform for senior executives in private banking. The platform aims at helping senior executives and private banking professionals understand the changing industry landscape, notably from other leading personalities, such as CEOs of top Swiss and international banks.
Before that Dr. Osterwalder founded and ran BusinessModelDesign.com, a consulting boutique active in strategy consulting with a focus on business model innovation. He also helped develop and implement the strategy and business concept of a globally active not for profit network called The Constellation for over one year in Thailand. The Constellation brought knowledge management methods from the private sector (particularly BP) to the health sector to better respond to the challenges of HIV/AIDS and Malaria.
Dr. Osterwalder has a Ph.D. in Management Information Systems (MIS) from the University of Lausanne, Switzerland, where he worked as a teaching and research assistant and published extensively. He also developed and taught a seminar on Information and Communication Technologies for Development (ICT4D).
Previously, he was active as an entrepreneur in the banking sector and as an online business journalist for BILANZ. He is an inaugural member of the Open World Initiative (OWI) of the Evian Group at IMD, Switzerland.
Visit Strategyzer at www.Strategyzer.com.
Find out more about Alex Osterwalder at www.alexosterwalder.com.
Direct download: SoW_162_-_Business_Model_and_Value_Model_Generation_with_Alexander_Osterwalder.mp3
Category:Podcast -- posted at: 3:24pm EDT
Tue, 12 August 2014
Dan Millman is the author of, "Way of the Peaceful Warrior: A Book That Changes Lives" and "The Creative Compass: Writing Your Way from Inspiration to Publication." He's also the former director of gymnastics at Stanford University and a former world champion athlete, martial arts instructor, and college professor.
After an intensive, twenty-year spiritual quest, Dan's teaching found its form as the Peaceful Warrior's Way, expressed fully in his books and lectures. His work continues to evolve over time, to meet the needs of a changing world.
Dan's thirteen books, including Way of the Peaceful Warrior, have inspired and informed millions of readers in 29 languages worldwide. The feature film, "Peaceful Warrior," starring Nick Nolte, was adapted from Dan's first book, based upon incidents from his life.
Much of Dan's time is devoted to writing and speaking. His keynotes, seminars, and workshops span the generations to influence men and women from all walks of life, including leaders in the fields of health, psychology, education, business, politics, sports, entertainment, and the arts.
Dan and his wife Joy live in northern California. They have three grown daughters and two grandsons so far.
Visit the Peaceful Warrior at www.peacefulwarrior.com.
Direct download: SoW_161_-_Way_of_the_Peaceful_Warrior_with_Dan_Millman.mp3
Category:Podcast -- posted at: 2:37pm EDT
Tue, 5 August 2014
Keith Ferrazzi is the author of, "Never Eat Alone: Expanded and Updated" and founder and chairman of Ferrazzi Greenlight. He joins the show to discuss how digital networking provides unique opportunities for personal and professional growth.
Ferrazzi shares the best practices to achieve the same meaningful connections while using newly available digital networking tools. He explains the difference between a relationship and a meaningful relationship and the value that is created when introducing other people to each other. He then walks listeners through how people can properly introduce other people to each other.
Keith Ferrazzi is the Founder and CEO of Ferrazzi Greenlight. He provides market leaders with strategic consulting and training services to increase company sales and enhance team performance.
Ferrazzi Greenlight strategically leverages the insight of its executive team, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi’s bestselling book, Never Eat Alone. Never Eat Alone has been recognized as one of the best business books of 2005, 2006, and 2007. His recent book, Who’s Got Your Back, guides readers to develop an intimate inner circle, a handful of people who they trust completely to hold them accountable to ever higher levels of achievement.
Ferrazzi created The Relationship Masters Academy, an online learning academy for “people skills” that delivers an exclusive program aimed at sales people and business professionals.
Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc., The Wall Street Journal, the Harvard Business Review, and Reader’s Digest.
Ferrazzi was previously Chief Marketing Officer and Head of Sales at Starwood Hotels, where he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry’s first globally integrated marketing organization.
Ferrazzi’s foundation, Big Task Weekend, is an impactful, invitation only event that brings together a diverse group of visionary leaders from top organizations to facilitate partnerships to solve the world’s biggest challenges.
Visit Ferrazzi Greenlight at www.ferrazzigreenlight.com.
Find out more about Keith Ferrazzi at www.keithferrazzi.com.
Direct download: SoW_160_-_Relationships_and_Networking_with_Keith_Ferrazzi.mp3
Category:Podcast -- posted at: 3:51pm EDT
Thu, 31 July 2014
Scott Petinga is the Founder of Akquracy, which specializes in data driven marketing to better optimize leads and existing contacts. Petinga joins the show to explain how to better segment lists and use marketing correlations to boost revenue.
Direct download: SOW_159_-_Big_Data_Marketing_with_Scott_Petinga.mp3
Category:Podcast -- posted at: 4:10pm EDT
Tue, 29 July 2014
Brian Massey is the Conversion Scientist at Conversion Sciences. He joins the show to explain how he generates more sales for websites through his services.
Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. A trained Computer Scientist, Brian realized soon after college that his social skills would doom him in the computer programming field.
He took a sales job out of college, but ended up in marketing where his skills as a scientist could be less ignored. It was the beginning of the golden age of online marketing, and he wasn't satisfied to spend his days sending mass emails.
To fully spread his scientific wings, Brian began his own online marketing laboratory and called it Conversion Sciences.
Now, with almost 20 years of online marketing experience, this programmer / marketer / entrepreneur has helped thousands of companies of all sizes from all industries be successful on the Web.
Brian is a husband, father of two, national speaker, writer and consultant living in Austin, Texas, where life and the Internet are hopelessly entwined.
Visit Conversion Sciences at www.conversionsciences.com.
Find out more about Brian Massey at www.conversionscientist.com.
Direct download: SoW_158_-_The_Art_of_Conversion_Sciences_with_Brian_Massey.mp3
Category:Podcast -- posted at: 3:19pm EDT
Sun, 27 July 2014
Yuval Mor is the CEO of Beyond Verbal, which has created the first emotion analytic technology for marketing purposes.
Yuval Rabin has over 30 years of experience in software industries with varied roles in large scale project management, sales and marketing. Yuval truly espouses a global vision, having led initiatives for various companies, utilities and governments all over the world. Yuval is a veteran of the Israel Defense Forces’ Mamarm Computer Center.
Yuval’s experience is with large international companies (DEC) as well as Israeli startups (Sapiens, ESim) serving companies as diverse as AARP, The Principal Group, Visteon, Ericsson, Airbus Industries, Nokia, ARKLA (Arkansas Louisiana Gas), Samsung and the American Bureau of Shipping.
In addition to Yuval’s experience in the technology work, he has worked with numerous companies doing business development and creating unique creative opportunities in new markets and geographies.
Yuval has broad understanding in a wide range of technologies, the ability to understand their applicability and the vision to leverage their potential. Over the years Yuval has overseen the development of systems in numerous fields including: decision support systems involving complex financial data, advanced email systems, aviation simulation systems, cellular phone design software, location-based guidance software, web crawler and alert systems, and many more.
Visit Beyond Verbal at www.BeyondVerbal.com.
Direct download: SoW_157_-_Emotion_Analysis_with_Yuval_Mor_CEO_of_Beyond_Verbal.mp3
Category:Podcast -- posted at: 2:57pm EDT
Fri, 18 July 2014
Dale Brown writes military-action-aviation techno-thrillers and was a navigator-bombardier in the G-model B-52 Stratofortress heavy bomber and the FB-111, a supersonic medium bomber. He rose to the rank of captain via automatic promotion and is the recipient of several military decorations and awards, including the Air Force Commendation Medal, the Combat Crew Award, and the Marksmanship ribbon. He is also a Life Member of the Air Force Association and the U.S. Naval Institute.
Brown is the author of the new book, "Starfire," which challenges notions of what is possible in the realm of cutting-edge weaponry and spacecraft and with life and humanity itself.
Brown previously wrote "TIGER’S CLAW" - a rapidly unfolding narrative of U.S.-China relations today. Brown thinks China is America’s #1 military, economic and political rival. He discusses how he expects US-Chinese relations to play out.
Brown writes military-action-aviation techno-thrillers, so he tell us more about his history and background to qualify him to write on such topics.
Brown also gives advice to writers who want to get their work out there.
Finally, Brown is a video game consultant, so he discusses his work in the gaming space.
Dale Brown was born in Buffalo, New York on November 2, 1956. He graduated from Penn State University with a degree in Western European History and received an Air Force commission in 1978. He was a navigator-bombardier in the B-52G Stratofortress heavy bomber and the FB-111A supersonic medium bomber, and is the recipient of several military decorations and awards including the Air Force Commendation Medal with oak leaf cluster, the Combat Crew Award, and the Marksmanship ribbon. Dale was also one of the nation's first Air Force ROTC cadets to qualify for and complete the grueling three-week U.S. Army Airborne Infantry paratrooper training course. He was also an Air Force instructor on aircrew life support and combat survival, evasion, resistance, and escape.
Dale supports a number of organizations to promote law enforcement, education, and literacy. He is a Life Member of the Air Force Association, U.S. Naval Institute, and National Rifle Association. He is a command pilot for Angel Flight West (www.angelflightwest.org), a group that donate their time, skills, and aircraft to fly medical patients free of charge. He is also a mission pilot with the Civil Air Patrol, flying a variety of missions in support of the U.S. Air Force and other federal agencies. He is a multi-engine and instrument-rated private pilot and can often be found in the skies all across the United States, piloting his Piper Aztec-E airplane. On the ground, Dale enjoys tennis, scuba diving, and soccer. Dale, his wife Diane, and son Hunter live near Lake Tahoe, Nevada.
Find out more about Dale Brown at www.dalebrown.info.
Direct download: SOW_156_-_Improve_your_novel_writing_skills_with_Dale_Brown.mp3
Category:Podcast -- posted at: 8:00am EDT
Wed, 16 July 2014
Daniel J. Lewis has been Podcasting since 2007. He runs the website The Audacity to Podcast, which helps give people advice and tips about how to run a successful Podcast. Daniel continues to help small busineeses, as well as people new to Podcasting, on setting up your show and helping with any problems they might have.
Daniel is also available to speak about Podcasting, social media, or consulting.
Direct download: SOW_155_-_Podcasting_Tips_and_Tricks_with_Daniel_J._Lewis.mp3
Category:Podcast -- posted at: 8:00am EDT
Mon, 14 July 2014
Kris Gilbertson is the creator of the Lifestyle Academy and the Inspirational Podcast. She joins the show to discuss the art of podcast and how it fits into anyone's lifestyle. She also discusses how people can launch and monetize their podcasts.
Kris Gilbertson is a leading expert in how to partner with iTunes to create your own world class podcast. Her clients praise their podcast enables them to reach their ideal customer, create a thriving tribe, increase their traffic to their website from over 40%-5000% and do what they love by simply using the power of their voice. bio
Listen to the Inspirational Podcast at www.inspirationalpodcast.podomatic.com.
Visit the Lifestyle Academy at www.lifestyleacademy.com.
Direct download: SOW_154_-_Podcasting_for_Business_with_Kris_Gilbertson.mp3
Category:Podcast -- posted at: 8:30am EDT
Fri, 11 July 2014
Amy Newmark is the publisher, editor, and author of the "Chicken Soup for the Soul" books. She's the author of the new, "Chicken Soup for the Soul: Living with Alzheimer's & Other Dementias: 101 Stories of Caregiving, Coping, and Compassion."
Newmark tells us about the "Chicken Soup for the Soul" business model and how she sells so many books. She shares the marketing strategies she utilizes.
Newmark then explains how people with Alzheimer's and dementias live more productive lives. She gives tips on how their caretakers cope.
Newmark then discusses a story about how a taxi driver ‘angel’ saved a drug addict from himself. She then advises how fathers can deal with getting laid off.
Amy Newmark has been a writer, speaker, financial analyst and business executive in the worlds of finance and telecommunications for over thirty years. Today she is publisher, co-author and editor of the Chicken Soup for the Soul book series. She has edited or co-authored the last 100+ books in the series.
Amy graduated magna cum laude from Harvard University where she majored in Portuguese and minored in French. As the culmination of her Portuguese studies, she wrote a thesis about popular, spoken-word poetry in Brazil. She traveled throughout Brazil’s impoverished northeast region, meeting with poets and writer and collecting their stories as she studied whether their popular form of expression would survive the country’s modernization.
Amy joined the commercial sector while a senior at Harvard, editing a newsletter about opportunities to sell telecom equipment in Brazil. This work led to a new passion for the telecommunications. She became a consultant to the industry at the Gartner Group, where she wrote several books on telecommunications and ran the telecommunications services practice. Amy then moved to Wall Street in 1981, where she spent many years writing and speaking about telecommunications and information services, providing her stock picks to mutual funds and hedge fund clients.
Amy ran her own hedge fund from 1993 to 1995, specializing in telecommunications and technology companies, and then joined the original management team of Winstar Communications, Inc. where she served as executive vice president of strategic planning for two years. She left Winstar in 1997 and spent the next ten years serving on the boards of several public companies in telecommunications and technology.
Amy stepped in as publisher of Chicken Soup for the Soul in 2008. She is delighted to have come full circle in her writing career – from collecting poetry “from the people” in Brazil as a 20-year-old to, 30 years later, collecting stories and poems “from the people” for Chicken Soup for the Soul.
Amy works daily with her husband, Bill Rouhana, CEO of Chicken Soup for the Soul. She and Bill are the proud parents of four grown children.
Visit Chicken Soup for the Soul at www.chickensoup.com.
Direct download: SOW_153_-_Chicken_Soup_for_the_Soul_with_Amy_Newmark.mp3
Category:Podcast -- posted at: 7:30am EDT
Wed, 9 July 2014
When networks like CNN and HLN need someone to explain social, mobile or digital marketing to their viewers, who do they call? Internationally-recognized keynote speaker Jamie Turner, who has been profiled in the world's best-selling marketing textbook and is the author of two books on social media and mobile marketing.
Jamie speaks around the globe on the subjects of social media, mobile marketing and branding.He has has helped companies like AT&T, CNN, The Coca-Cola Company and Cartoon Network grow their sales and revenue with innovative marketing programs.
And he has been called one of the world's leading experts on digital marketing.If you're looking for an engaging, energetic and captivating speaker who speaks around the globe on the subjects of social, mobile and branding, then Jamie Turner may be just what you're looking for.
Direct download: SOW_152_-_Digital_Marketing_Explained_with_Jamie_Turner.mp3
Category:Podcast -- posted at: 7:30am EDT
Mon, 7 July 2014
Dush Ramachandran is Business Tranformation Coach for The Net Momentum. He has built, grown and sold two of his own companies and most recently served at Vice President of Sales and Business Development at ClickBank where he was instrumental in growing the company’s revenues nearly 500% in five years. Dush is the host of the ‘Entrepreneur Effect’ radio show and is the author of an upcoming book on entrepreneurial success.
Direct download: SOW_151_-_Affiliate_Marketing_Tips_with_Dush_Ramachandran.mp3
Category:Podcast -- posted at: 2:38pm EDT
Thu, 3 July 2014
Anil Gupta is the author of, "Immediate Happiness: Be Happy NOW Using Practical Steps with Immediate Proven Results." He joins the podcast to discuss his strategies to living a happy life.
Anil Gupta is an electrifying catalyst for profound healing who has devoted his life to helping people rise out of pain and blockage into overflowing abundance and meaning. He has a gift for identifying blocks and patterns that are keeping a person stuck and uses his advanced intuitive gifts to reconnect people with their spirit, truth and life's purpose. Anil literally wakes up people's souls to living so they realize their greatness.
Anil Gupta is widely recognized for helping thousands of people. His reputation as an intuitive observer and spiritual guide has taken him to other countries where he has been called upon to work with people to clear the out dated beliefs and life patterns that are keeping them stuck in their lives. His triumphs are legendary. People are ready and eager to heal their personal pain and relationship issues, and he has been blessed with the knowledge and tools now to make that possible.
"My ability is to take what is deeply rooted or spiritual and then translate it into practical tools to assist people in creating the lives that they want. Seeing them receive immediate results and healing is what inspires me to continue my work." said Gupta.
Anil believes his greatest gift is teaching. He has been teaching and speaking since 1998. Anil Gupta has received many written and video testimonials for how his work has changed their lives. He has a way to engage his audience with his clear, concise and candid speaking style. What Anil says makes sense. His words have an immediate, transforming effect on the audience. Anil's programs offer both immediate release as well as long lasting change. What he offers is much more than a temporary fix, instead you leave his seminar feeling a profound shift in the way you see relationships.
Anil speaks on topics ranging from creating healthy relationships, creating abundance, creating wealth, motivational/inspirational, finding the meaning in life, and success, as well healing and health. In short, Anil helps with your life purpose.
Anil Gupta lives in Orlando, Florida with his wife, Meena. They are the parents of 2 young adults, Ajay and Anu.
Get "Immediate Happiness" at www.ImmediateHappiness.com.
Find out more about Anil Gupta at www.anilguptainspires.com.
Tue, 1 July 2014
Bryan Dulaney has helped companies more than triple their revenue using his Perfect Funnel System when consulting and when implementing it for clients. His recent case study he helped a vacation company, Vacation Strategy, scale from $1.5 million to over $5 million dollars in less than 5 months and is what he now calls “The $5,357,728 Case Study.”
Bryan started marketing online while finishing up his Masters in Marketing at Liberty University in Lynchburg, VA. It was back then that Bryan taught himself how to build lead capture and sales pages that could convert. His first day, was while he was at Liberty University, where he made just over $10,000 in sales for a product launch. Then again a few weeks later over $20,000 where he outranked his mentor, Mike Filsaime, at the time. Now they are friends.
Bryan has been paid upwards of $100,000 to help people launch products and services online and his normal consulting fee is $10,000 for a one day strategy session where he helps you personally roll out a Perfect Funnel System. Why $10,000? Because it’s worth 10x that amount in actual revenue and sales immediately, in his experience.
Bryan has helped people launch Webinars, where they generated over $150,000 in 90 days and the list goes on and on. So what are you waiting for? Click Here to Get a Quote and let Bryan and his OptimizePress Ninja’s do it for you while you can “guide them” or just sit back and kick it on the beach, spend time with your family, take a break from all of the learning that you’re doing and start putting other people to work in your business so that you can work ON your business as Michael Gerber says it best.
- See more at: http://optimizepressninja.com/about-us/#sthash.rea56ely.dpuf
Direct download: SOW_149_-_The_Perfect_Funnel_System_with_Bryan_Dulaney.mp3
Category:Podcast -- posted at: 6:39pm EDT
Tue, 24 June 2014
Johan Wallin has a background in property management and started implementing the Internet at an early stage in this field. In 2008 he started his own business and was looking to do some marketing for that business. Social Media was just breaking out at this time and he took a social media class to learn more about using social media to market a business and fell in love with how social media can be used to help businesses. In late 2009 he completely shifted gears, launched his consulting business "My Social Partner" and set out to help as many businesses as possible with how to use social media in their marketing.
Direct download: SOW_148_-_The_Power_of_Contests_Reviews__Social_Media_with_Johan_Wallin.mp3
Category:Podcast -- posted at: 12:00pm EDT
Thu, 19 June 2014
Joel Comm is the New York Times best-selling author of, "The AdSense Code: What Google Never Told You about Making Money with AdSense." He's also the author of the new, "So What Do YOU Do: Discovering the Genius Next Door with One Simple Question," and former host and Executive Producer of "The Next Internet Millionaire."
Comm has been doing business online since the beginning of the world wide web. He discusses how the online sales space has evolved and how he teaches people to make money with their websites. Comm then talks about how the average person can leverage the power of social media.
Comm finally talks about the importance for businesses to be active on apps. He created the iFart app and explains what it is. Find out more about Joel Comm at www.joelcomm.com.
Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of social media and mobile applications to expand your brand's reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.
Sun, 8 June 2014
Jason Mott is the New York Times best-selling author of, "The Returned." Mott wrote "The Returned" while working as a customer service rep at a Verizon call center. How explains how he was able to write while working. The book was haphazardly on a mail pile when a bored literary agent waiting for a meeting picked it up off an assistant’s desk and leafed through. He contacted Mott and sold the book to Harlequin. Brad Pitt bought the TV rights and sold it to ABC to create the new ABC TV series “The Resurrection.”
Jason Mott lives in southeastern North Carolina. He has a BFA in Fiction and an MFA in Poetry, both from the University of North Carolina at Wilmington. His poetry and fiction has appeared in various literary journals. He was nominated for a 2009 Pushcart Prize award and Entertainment Weekly listed him as one of their 10 "New Hollywood: Next Wave" people to watch.
He is the author of two poetry collections: We Call This Thing Between Us Love and "...hide behind me..." The Returned is his first novel.
The Returned has also been optioned by Brad Pitt's production company, Plan B, in association with Brillstein Entertainment and ABC. It will air in March, 2014 on the ABC network under the title "Resurrection."
Visit Jason Mott's official website at www.jasonmottauthor.com.
Thu, 22 May 2014
Brian Godawa is a Christian screenwriter and author of the Amazon bestselling Biblical fantasy novel “Noah Primeval.” He joins the show to discuss why there is so much controversy surrounding the new film, "Noah," and how the controversy compares to "Passion of the Christ" in 2004.
"Noah" has been edited many times to appease Christian critics like Godawa, but he's still not happy with the final version. Godawa explains how the film turns into environmentalist propaganda.
Brian Godawa is the screenwriter for the award-winning feature film, To End All Wars, starring Kiefer Sutherland. It was awarded the Commander in Chief Medal of Service, Honor and Pride by the Veterans of Foreign Wars, won the first Heartland Film Festival by storm, and showcased the 2003 Cannes Film Festival Cinema for Peace. He wrote and directed the documentary Wall of Separation for PBS, Lines That Divide: The Great Stem Cell Debate for CBC Network, and School's Out: Political Correctness Vs. Academic Freedom for Boulevard Pictures. He also adapted The Visitation by best-selling author Frank Peretti for Ralph Winter (X-Men, Wolverine).
Mr. Godawa's scripts have won multiple awards in such screenplay competitions as Carl Sautter, The Nicholl Fellowship, Austin Heart of Film, Fade-In, Worldfest, Writer's Network, Chesterfield Writer's Film Project, Columbus Discovery Awards and Reader's Digest Screenplay Competition.
He gives lectures at high schools and colleges on screenwriting, as well as the art of watching and writing movies. He has had his articles on movies and philosophy published in magazines around the world, most recently winning First Place from the EPA for his article on the philosophy of The Matrix.
His book, Hollywood Worldviews: Watching Films with Wisdom and Discernment (InterVarsity Press) is in its ninth printing, and his new book Word Pictures: Knowing God Through Story and Imagination (IVP) addresses the power of image and story in the pages of the Bible to transform the Christian life.
Find out more about Brian Godawa at www.godawa.com.
Direct download: SOW_145_-_Film_making_and_Marketing_with_Brian_Godawa.mp3
Category:Podcast -- posted at: 8:30pm EDT
Thu, 1 May 2014
Joe Yazbeck is Founder, President and Senior Coach at Prestige Leader Advisors and author of, "No Fear Speaking." He joins the show to discuss his tips for speakers to develop their confidence and skills.
Yazbeck also talks about sales presentations, webinar training, and on-camera coaching for radio or TV. He explains how people with accents can improve their speaking abilities.
Spanning more than 30 years, Joe Yazbeck has successfully helped thousands of people providing professional speaker, executive leadership training and live performance coaching.
Joe, as Founder, President and Senior Coach of Prestige Leadership Advisors, continues to serve leaders and professionals in business, technology, law, public service and entertainment/media industries with effective leadership, performance and presentation methodology with programs he has developed throughout his remarkable career.
As a master speaker himself, Joe has delivered over 3700 presentations, workshops, lectures, seminars and key-note addresses worldwide.
Influenced by Joe’s own achievements in the performing arts as talent developer/coach and performer , his creative and charismatic coaching approach serves his many clients to succeed in this very high-profile, media influenced business world.
Visit Prestige Leader at www.prestigeleader.com.
Find out more about "No Fear Speaking" at www.nofearspeaking.com.
Tue, 15 April 2014
John Papola is the CEO of Emergent Order and Director of EconPop, which just launched a YouTube show. Papola joins the show to tell us more about it.
Papola directed the videos, "Fear the Boom & Bust" and the "Fight of the Century", which have been seen by millions on the Internet. He explains the genesis of these ideas and what went into their productions.
Papola is "konnected" to the Koch brothers, who fund his projects. Despite this, he believes the Left loves his work.
Watch Econ Stories at www.econstories.tv.
Visit Emergent Order at www.emergentorder.com.
Direct download: SOW_143_-_How_to_make_Viral_Videos_with_John_Papola.mp3
Category:Podcast -- posted at: 7:34pm EDT
Tue, 8 April 2014
Kate Mosse is an English novelist, non fiction and short story writer and broadcaster. She is best known for her 2005 novel Labyrinth, which has been translated into more than 37 languages.Although best known for her adventure and ghost fiction, inspired by real history, Mosse's first two works were non fiction. Becoming A Mother (now in its seventh edition) was published by Virago in 1993, followed in 1995 by The House: Behind the Scenes at the Royal Opera House, Covent Garden, published by BBC books to accompany the award-winning BBC 2 fly-on-the-wall documentary series of the same name. She then turned her hand to fiction, publishing two contemporary novels. Eskimo Kissing, about a young, adopted woman searching for her background, was published to critical acclaim in 1996. This was followed in 1998 by the biotech thriller Crucifix Lane. From 1998 up to 2001, she held the position of executive director of the Chichester Festival Theatre. Meanwhile she also remained engaged in research work for the first of a series of timeslip historical adventure novels set in southwest France in the past and present day.
In 2005, the first of the Languedoc Trilogy, Labyrinth, was published. A number 1 bestseller all over the world, it has sold millions of copies throughout the world, was the bestselling title in the UK for 2006 and won the Richard & Judy Best Book at the British Book Awards 2006 and was named as one of Waterstones Top 25 books of the past 25 years. Television rights were sold to Scott Free and Tandem Communications and the Labyrinth miniseries was broadcast in 2013. The international cast included John Hurt, Janet Suzman, Jessica Brown Findlay, Tom Felton, and Sebastian Stan.
In October 2007, the second novel in the Languedoc Trilogy - Sepulchre - was published in 2007. A tale of haunting and Tarot set in fin-de-siècle and 20th century France, it was also a No.1 bestseller in the UK and an international bestseller. While Mosse was researching for the third and final novel in the Trilogy, she released her novel The Winter Ghosts in 2009, based on a novella she previously contributed to the Quick Reads Initiative. Film rights have been sold to Ruby Films. Citadel, the third novel in Mosse's Languedoc Trilogy, came out in 2013 and was also an international bestseller. Inspired by the real history of the resistance in Carcassonne during WW II, it tells the story of an imagined all-female resistance unit.
In October 2013, Mosse's collection of short stories, The Mistletoe Bride & Other Haunting Tales was published. The Mistletoe Bride & Other Haunting Tales is a collection of ghost stories inspired by traditional folk tales and country legends from England and France, throughout Sussex, Brittany and the Languedoc (settings Mosse is known for).
Direct download: SOW_142_-_Advanced_Writing_Techniques_with_Kate_Mosse.mp3
Category:Podcast -- posted at: 2:38pm EDT
Fri, 4 April 2014
Mike Cline is founder of Tech Guys Who Get Marketing. Mike's evolution into the tech space all started with a Tandy TSR-80 that he first played with until becoming bored, and then tearing it apart. From there, it was all downhill. Visual Basic apps, basic tech support, outside service tech, programming, database engineering, etc.
Tech Guys Who Get Marketing helps people and companies get their business off the ground by providing website design and development. It's the complete package from development to marketing. Visit: www.techguyswhogetmarketing.com
Wed, 2 April 2014
Dr. Kelly McGonigal is a health psychologist at Stanford University and author of, "THE WILLPOWER INSTINCT: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It."
Dr. McGonigal teaches one of the most popular courses at Stanford University called, “The Science of Willpower.” She has helped hundreds of students achieve their goals through the idea of willpower. She believes stress should be welcomed in people's lives, thus causing greater willpower.
Dr. McGonigal breaks down the science behind why we give in to temptation and how we can find the strength to resist.
Find out more about Dr. Kelly McGonigal at kellymcgonigal.com.
Kelly McGonigal, PhD, is a health psychologist and lecturer at Stanford University, and a leading expert in the new field of “science-help.” She is passionate about translating cutting-edge research from psychology, neuroscience, and medicine into practical strategies for health, happiness, and personal success.
Her most recent book, The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It (Penguin 2012), explores the latest research on motivation, temptation, and procrastination, as well as what it takes to transform habits, persevere at challenges, and make a successful change. Her audio series The Neuroscience of Change (Sounds True 2012) weaves the newest findings of science with Eastern contemplative wisdom to give listeners a revolutionary process for personal transformation. She is also the author of Yoga for Pain Relief: Simple Practices to Calm Your Mind and Heal Your Pain (New Harbinger, 2009), which translates recent advances in neuroscience and medicine into mind-body strategies for relieving chronic pain, stress, depression, and anxiety.
She teaches for a wide range of programs at Stanford University, including the Stanford Center for Compassion and Altruism Research and Education, the Graduate School of Business, and the School of Medicine’s Health Improvement Program. She has received a number of teaching awards for her undergraduate psychology courses, including Stanford University’s highest teaching honor, the Walter J. Gores award. Her popular public courses through Stanford’s Continuing Studies program—including the Science of Willpower and the Science of Compassion—demonstrate the applications of psychological science to personal health and happiness, as well as organizational success and social change. Through a wide range of conferences, workshops, university-affiliated programs, and consulting, Dr. McGonigal also provides continuing education and training to executives, teachers, healthcare providers, and other professionals.
Her psychology research (on compassion, mindfulness, and emotion regulation) has been published in The Journal of Personality and Social Psychology, Motivation and Emotion, The International Journal of Psychiatry in Medicine, and The Journal of Happiness Studies. From 2005-2012, Dr. McGonigal served as the Editor in Chief of the International Journal of Yoga Therapy, a peer-reviewed journal of mind-body research, healthcare policy, and clinical practice. A long-time practitioner of yoga and meditation, Dr. McGonigal is a founding member of the Yoga Service Council and serves on the advisory boards of several non-profit organizations bringing yoga and meditation to underserved and at-risk populations, including Yoga Bear (providing yoga in hospitals nationwide and to cancer survivors and their caregivers) and The Art of Yoga Project (brining yoga into juvenile detention facilities in the San Francisco Bay Area).
Dr. McGonigal’s work has been covered widely by the media, including the CBS Evening News, U.S. News and World Report,CNN.com, O! The Oprah Magazine, Time magazine, USA Today, and the American Psychological Association’s Monitor on Psychology. She is also a frequent source of expert advice and commentary for media outlets such as the New York Times, the Washington Post, the Los Angeles Times, MSNBC.com, Web MD, Time, Fitness, Women’s Health, and more. In 2010, Forbes named her one of the 20 most inspiring women to follow on Twitter. In 2012, she teamed up with the Oprah Winfrey Network and Superbetter Labs to create an online game that would spread the benefits of gratitude to millions of people worldwide.
Dr. McGonigal received her PhD in psychology from Stanford University, with a concentration in humanistic medicine. She received a B.A. in Psychology and a B.S. in Mass Communication from Boston University.
She is also passionate about the benefits of physical exercise and has been certified as a group fitness instructor since 2000. In her free time, she continues to teach group fitness classes – because sometimes moving, breathing, and sweating is the best thing you can do to create health, joy, and resilience.
Mon, 31 March 2014
Nick Unsworth is the CEO of Life on Fire and a renowned Facebook marketing expert. He joins the show to describe how people can use Facebook as a tool to increase their customer base and revenue.
Unsworth fills us in on the the newest updates to Facebook that businesses and entrepreneurs can utilize to get their message out and shares ways to get “targeted Facebook Likes” from people in intended audiences, FAST. He then discusses how people can leverage a page with many Likes to improve the bottom line.
The conversation then turns to financial literacy. Unsworth has raised nearly $7,000 to purchase 100 Kindle eReaders for extended foster children ages 18-21 to promote reading and inspire entrepreneurship. He believes young adults are often pushed out of the “system” and forgotten about due to their age.
Find out more about Nick Unsworth at www.nickunsworth.com.
Visit Life on Fire at www.lifeonfire.com.
Thu, 13 March 2014
Christopher Johnson is the CEO of the Whitehorn Group and a contributor to Branding Magazine. He joins the show to discuss the development of facial recognition software for marketing.
The conversation then turns to branding and how a celebrity association with a brand can be like lightning in a bottle. Johnson believes brands can positively impact humanity, so he shares tips on how people can improve their own personal brands.
Visit the Whitehorn Group at www.whitehorngroup.com.
Find out more about Christopher Johnson at www.christopherwjohnson.com.
Christopher Johnson is a highly regarded authority on creating celebrity brands and business brands that change entire markets like Infiniti Automobiles and JetBlue Airways. He attended Carnegie Mellon University.
Wed, 5 March 2014
Shelby started Content Divas back in 2007 initially to offer stay-home moms a way to make legitimate income from home. Over the past three years, she has successfully expanded her business from a small team of content providers to a staff of over 300 members world-wide, providing the highest quality outsourcing and generation organic traffic services on 50% of internet content. Visit www.contentdivas.com.
Fri, 21 February 2014
Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years.
Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others.
The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications.
Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.
In 1981, the Positioning book was published and has since sold well over 1 million copies. The book has sold over 400,000 copies in China alone. The two authors also wrote Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing.
More recently, Al & Laura have written six books together and have continued to rattle the establishment by breaking with traditional conventions.
You can learn more about Al & Laura at http://ries.com
Tue, 18 February 2014
Rich Zeoli is an author, talk show host, and communications expert. Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, and a weekday host on CBS Radio Talk Radio 1210 WPHT in Philadelphia.
Rich Zeoli has worked with clients ranging from Fortune 100 companies and national television personalities to candidates for national political office and bestselling authors. He has personally trained individuals for appearances on major programs including Good Morning America, CNN American Morning, Larry King Live, CBS Evening News, Hannity, NPR, and many others. All of his training is personal and customized to the individual needs of the client.
Rich is often called upon to speak on topics including effective communication and marketing. He has appeared nationally on ABC Nightline, MSNBC, CNN, C-SPAN, and National Public Radio. In addition, he has given print interviews to national publications including the New York Times, the Washington Post, and Congressional Quarterly. He has contributed articles on effective communication to major sites and publications sites including Forbes and The American Management Association.
Rich is a Visiting Associate at the Eagleton Institute of Politics at Rutgers University in New Jersey.
Fri, 14 February 2014
Matthew Mather is the best-selling author of "CyberStorm" and a leading member of the world’s cybersecurity community. He joins the show to discuss a "Third Path" to publishing that winds between the traditional publishing and self-publishing models.
Mather was rejected by more than 100 agents and publishers. He never believed that self-publishing would make you so much money, but he's now sold nearly 200,000 books in the past 18 months and sold the film rights of his latest novel, "CyberStorm," to 20th Century Fox Walk. Mather explains the process he used to make a lot of money and market his books.
Find out more about Matthew Mather at www.matthewmather.com.
Matthew is the best-selling author of CyberStorm and the six-part hit series Atopia Chronicles. He is also a leading member of the world's cybersecurity community who started out his career working at the McGill Center for Intelligent Machines. He went on to found one of the first tactile interface companies, which became the world leader in its field, as well as creating a major award-winning brain training video game. In between he's worked in a variety of start-ups,everything from computational nanotechnology to electronic health records, weather prediction systems to genomics, and even social intelligence research. His writing credits include #1 best-selling Atopia Chronicles and CyberStorm novels. He spends his time between Charlotte, NC, and Montreal, QC, hanging out with his bright and beautiful girlfriend Julie and their three dogs and a cat.
Tue, 4 February 2014
Julia Herz is Publisher of CraftBeer.com and the Craft Beer Program Director at the Brewers Association. She joins the show to discuss an array of topics dealing with beer.
The fourth quarter been the biggest annual sales period for the craft beer market over the last five years, largely because of the holidays. Herz explains the correlation.
Herz also discusses some of the best "hometown" beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP!
There are several international beer events that Herz is involved with. She describes each one's features.
As publisher of CraftBeer.com, Herz talks about her strategy in running and marketing the site.
Visit Craft Beer at www.CraftBeer.com.
Find out more about the Brewers Association at www.brewersassociation.org.
Tue, 14 January 2014
Paul Tobey is a digital marketing, data mining, SEO and social media expert. He's the CEO of Training Business Pros, which coaches executives in public speaking and consultation marketing. He's also a renowned jazz pianist, producer, arranger, composer, and director.
Tobey discusses his key hypnotic marketing concepts that will increase online conversions. He explains how people can leverage the Internet and social media to grow their reputations.
Tobey believes everyone should follow his basic rules of marketing, whether marketing a business or oneself. He shares some advanced Internet marketing techniques.
Thu, 9 January 2014
Justin Sachs is the Publisher of Motivational Press and Chairman of the Board of Justin Sachs Companies, a group of companies that provide high-level services to business owners, entrepreneurs, and corporations world-wide.
Justin joins the show to tell us about Motivational Press and its successes in 2013.
Find out more about Justin Sachs at www.justinsachscompanies.com.
Visit Motivational Press at www.motivationalpress.com.
Justin's work has been acknowledged by Presidents, Congressmen, World-Renowned Business Leaders, Non-Profit Executives, Authors, and Entrepreneurs alike for his ability to achieve extraordinary results.
Having advised and trained hundreds of thousands of people internationally, Justin is a highly regarded business expert on effectiveness, peak-performance, and marketing tactics. Justin has produced three movies including his best-selling Achieve Your Ultimate Success. He has written 6 books, including 5 international best sellers, on topics ranging from leadership to business growth. He has been featured in hundreds of media outlets throughout the world including MSNBC, CNBC, Fox News, and Yahoo Finance. Justin has been featured alongside world-renowned business experts including Brian Tracy, John Assaraf, Mark Victor Hansen, Loral Langemeier and many others.
Justin's philanthropic endeavors have won him many awards and accolades including the Prudential Spirit of Community Award, and Distinguished Recognition from the California Department of Education. Justin started a non-profit organization when he was 16 to inspire youth to engage in community service. More recently, he has been honored to partner with organizations like Kiva, Hugh O'Brian Youth Leadership Foundation, and The Illumination Foundation.
Justin's books and DVDs have been read by hundreds of thousands worldwide.
Wed, 18 December 2013
Chuck Gallagher is the Chief Operating Officer at American Funeral Financial and Founder and CEO at Ethics Resource Group. He's the author of "SECOND CHANCES: Transforming Adversity into Opportunity."
Chuck is a Prostate Cancer Survivor. He discusses the emotional journey from diagnosis to treatment and what happens after the treatment is over and how the side effects changed his life.
The topic then shifts to politics as Chuck discusses whether the government shutdown was ethical.
Find out more about Chuck Gallagher at www.chuckgallagher.com.
Mon, 16 December 2013
Nir Zohar is the President of Wix. He joins the show to give us an overview of the Wix platform and capabilities and the impact Wix has on SMB's and content publishers. Zohar also tells us which Wix products specifically help publishers of content and the unique analytical capabilities Wix has.
Visit Wix at www.wix.com.
Thu, 12 December 2013
Donald Katz is the founder & CEO of Audible. He successfully built the world's largest seller and publisher of audiobooks. He joins the show to discuss how he built his company.
Audible isn't just a successful company. It also impacts local communities. Katz believes companies should do more social work to revitalize its surroundings. He thinks "do-good" helps businesses and their goodwill assets.
Amazon recently announced that it has launched some upgrades to its Whispersync for Voice technology to make it easier for people reading Kindle books to switch between reading and listening to the Audible audiobook version on a smartphone or tablet. Katz explains this new feature.
Audible just launched a creative partnership with Playtone, the
celebrated television, film and music production company founded
by Academy Award-winning actor-director Tom Hanks. Katz tells us more about this partnership.
Visit Audible at www.audible.com.
Mon, 9 December 2013
Trace Cohen is the founder of Launch.it. He joins the show to tell us how Launch.It works.
Trace also discusses entrepreneurship in general and how he got started with Brand Yourself under his father's mentorship.
Fri, 6 December 2013
Adam Dince is the Head of Organic Search (SEO) at Deluxe Corp. He joins the show to discuss what small online businesses can offer that big businesses can't and how to better optimize keyword search.
He also explains what teenagers can teach businesses about social media and why young shoppers are flocking to boutiques. Dince thinks Millennials are extremely important demographics for all businesses. He shares how businesses can reach and retain them.
Wed, 4 December 2013
Jason Hartman talks with professional book editor Barbara McNichol, and gives tips on several things such as grammer, and spelling.
Mon, 2 December 2013
In this episode, Jason talks with Adam Swart about his unique and important business model. Adam's company Crowds on Demand allows anyone to hire real actors to protest and picket your next movement.
Fri, 29 November 2013
Jason talks with author and marketer Jay Baer. Jay is an acclaimed keynote speaker, technology marketer, and social media consultant. Jay's newst book, Youtility, talks about key marketing ideas, and unique ideas to jump start your business.
Wed, 27 November 2013
Michael Weissman is the Chairman, CEO and co-founder of SYNQY Corporation (pronounce Sync-ee). Weissman sees big changes that marketers need to consider in online content marketing, so he comes on the show to discuss how a marketer can rise above all the noise in online content marketing.
Weissman explains how marketers can find enough content and gives the “right” goals all marketers should consider for digital and content marketing. He shares some tips on how marketers can better utilize technology to improve their content marketing.
Visit SYNQY Corporation at www.synqy.com.
Mon, 25 November 2013
In this episode, Jason talks with Dan Norris, who owns a Wordpress support company. Dan provides technical support for Wordpress users and owners.
Fri, 22 November 2013
Brenda Garrison is a Christian speaker and author of, "Love No Matter What: When Your Kids Make Decisions You Don’t Agree With."
Garrison joins the show to discuss how parents can guide their college freshman into good decision-making. She shares some tips for building life-long relationships with kids, including the dangers of the “My-Way-or-the-Highway" parental approach. Garrison believes parents can become a student of their child, which will ultimately help them after their child makes a poor life decision.
Visit Brenda Garrison's website at www.brendagarrison.com.
Wed, 20 November 2013
"The Prudent Marketer," Steve Mills is the founder of the LinkedIn Academy. He joins the show to discuss his "Marketing without Money Formula" and gives some tips for more effective location marketing. Mills believes in creating targeted, local content, so he shares some secrets to automating such services.
Mills is also one of the foremost experts on LinkedIn. He shares how publishers can use LinkedIn to effectively market.
Mon, 18 November 2013
Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He's an accomplished marketing entrepreneur and speaker.
Holguin tells us about Ideal Media's content discovery platform and how he's able to offer free content marketing services to his advertisers. He describes the model and how its different from Outbrain.
Holgui then shares some content marketing rules for success. He answers what is left for advertisements to be placed on and discusses the next major place we will see ads. He also elaborates on consumers becoming numb to current advertising.
Visit Ideal Media at www.idealmedia.com.
Fri, 15 November 2013
Tim Grahl is the Chief Thinker of the Out:think Group and author of, "Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book." He joins the show to discuss how any book can sell at least 1,000 copies on Amazon.
Visit the Out:think Group at www.outthinkgroup.com.
Wed, 13 November 2013
David Newman is the Founder of Do It! Marketing. He's a prolific marketing speaker and author of the #1 Amazon Bestseller: "Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition."
Newman discusses the services he offers professional speakers, authors and consultants to maximize their income. He also shares some tips for speaking more profitably.
The conversation then shifts to personal marketing, including key differences between marketing one's business vs. their career. Newman explains whether the Door-to-Door Salesman can survive today. He talks about the future of marketing and selling - and business in general.
Newman tops it all off with some myths about marketing that are just no longer true, and he answers whether kickstarters work for marketing young businesses.
Find out more about Do It! Marketing at http://www.doitmarketing.com.
Mon, 11 November 2013
Note: Please excuse the poor audio quality. Edward Meyer is the VP of Exhibits and Archives at Ripley Publishing. He's been with Ripley's for more than 30 years. He joins the show to explain what has helped make Ripley so sustainable, engaging and entertaining. He also shares some of the new marketing tactics he's utilizing for his books and exhibits.
Meyer then shares some crazy stories in this year's edition, such as:
- Oscar the Incredible Traveling Dog visiting over 30 countries in the past three years
- Creepy and crazy Halloween-theme stories
Visit Ripley's Publishing at www.ripleys.com.
Fri, 8 November 2013
Yaro Starak is an acclaimed blogger and Internet entrepreneur from Australia, Brisbane. He joins the show to discuss how people can make more than $10,000 a month just by sitting in front of their laptops. He follows up by discussing Tim Ferris' book, "4-Hour Work Week".
Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging part time through his Blog Mastermind coaching program and how to launch online membership sites through his Membership Site Mastermind course.
Wed, 6 November 2013
Susan Wingate is the winner of five literary awards and is a #1 Amazon Best Selling Author. She is an expert in e-book self-publishing. Her work has ranged from young adult romance to dark mystery. Susan has won various other literary awards for her short stories and poetry.
In this interview, Wingate explains how writers can create an award-winning and popular blog.
Find out more about Susan Wingate at www.susanwingate.com.
Mon, 4 November 2013
Jason Drohn is an American marketing expert, author, entrepreneur, and ex-truck driver for Pepsi Bottling Group in Erie, Pennsylvania. His is a genuine story of overcoming adversity. Alongside his wife Chelsey, he has gone from living too broke to buy spaghetti noodles to leaving his truck driving job in 2006 because of the successful business he built with the power of digital marketing.
Even while studying at Mercyhurst College, Jason recognized he had a talent for communication that resonated and motivated, and he has used those gifts to build an amazingly successful marketing company and assist major companies explode their bottom line profits.
Literally thousands of people have benefited from Jason's digital training and coaching programs such as MoneySites.com and Leveling Up Marketing to name a few. He has consulted privately with both major companies and home-based business owners all over the world. Jason's business strategies for marketing on the internet are state of the art and have become one of the highest standards of quality.
Find out more about Jason Drohn at www.jasondrohn.com.
Fri, 1 November 2013
Mike Muhney is the CEO & Co-Founder VIPorbit Software Int'l, Inc and co-founder & co-inventor of ACT!. VIPorbit improves marketing to customers and leads through iPhone contacts. Muhney is dubbed as the father of CRM.
Muhney explains NRM and why he thinks it is the future of info marketing. He also discusses why social media can be bad for a company's brand.
Visit VIPorbit at www.viporbit.com.
Wed, 30 October 2013
Tom Asacker is the author of five critically acclaimed books: The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy, and Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work.
A popular speaker, Tom lectures to corporations, associations, and universities around the world, and works confidentially with executives and management teams at a number of world-class companies. Prior to his role as a writer, professional speaker and corporate catalyst, Tom was an agitator in management posts at GE and throughout his entrepreneurial endeavors as founder of an internet startup; owner of an electronics manufacturing firm; and co-founder and CEO of a medical device company.
He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and YEO as a past member of their "Birthing of Giants" entrepreneurial executive leadership program. Tom holds a degree in Economics and Business Management, and lives in the great Northeast. Visit tomasacker.com to learn more.
Mon, 28 October 2013
Rick Mulready was in the corporate internet marketing space for 12 years, having worked for the likes of AOL, Yahoo!, Funny Or Die, and Vibrant Media. During this time, he worked with a variety of advertisers from Fortune 500 brands to small businesses, running all different kinds of online ad campaigns.
A couple of years ago Rick realized the potential of social media and how entrepreneurs and small businesses can use it to grow their brand, so he took his years of internet marketing experience and knowledge, left his six-figure job and started his own business.
Rick is a regular contributor to Entrepreneur.com and runs a popular podcast called Inside Social Media. He also regularly works with the most successful brands in the world like Ford, Intel, McDonald’s, Pepsi, Coke, Gary Vaynerchuk, etc.
Fri, 25 October 2013
Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005 – 2008, and he has been blogging for nearly a decade. His book, New Business Networking, is available from Que Publishing.
Since moving to Nashville, TN in 2007, Dave has co-founded two annual unconferences, PodCamp and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the US, South Africa and Australia.
In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. In May 2012, Delaney was featured by the Nashville Business Journal as a Power Leader of Technology in Nashville, TN. In 2011, Dave was awarded the prestigious Digital Media Champion AIM Award by the American Marketing Association in Nashville. In 2009, he was nominated for Nashville’s blogger of the year by the Nashville Technology Council.
Dave has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean and Mashable.
Delaney frequently speaks at private events, functions and public conferences. Engagements include South by Southwest Interactive, PodCamp Toronto, BarCamp and PodCamp Nashville, Social Media Club Nashville, American Marketing Association Nashville, Interlogix Partners Conference, Killer Tribes, Explore Nashville, Techville, and more.
To learn more about Dave, please visit his website DaveDelaney.com
Wed, 23 October 2013
Jared Easley has a very motivational podcast concept, called "Starve the Doubts," which aims to help those who are elevating in the profession tune out those who wish to bring them back down to their level or suppress their success!
Jared Easley is a self-described “everyday guy” who is passionate about connecting with others, communicating, leveraging new media & cultivating a community of like-minded citizens. He is married to his amazing wife Rachel & they have a beautiful daughter named Lana, and they live in South Florida.
You can listen to his inspiring podcast episodes at http://starvethedoubts.com. His interview list is quite impressive and full of individuals who are creative, unique, interesting & taking action!
Mon, 21 October 2013
Kristi Hines is a highly sought after writer, blogger, and social media commentator who's expertise in creating high quality content for business and corporate blogs has elevated the sales and status of many companies. Hines focuses on teaching businesses the right formula to educate their customers while increasing their sales. She's been featured on an impressive list of the top info marketing websites including Social Media Examiner, Search Engine Journal, Search Engine Watch, KISSmetrics, Unbounce, and CrazyEgg.
Kristi's home base for her personal and professional blog is called "Kikolani," which covers blog marketing and blogging tips for personal, professional, and business bloggers to succeed in search and social media marketing.
Fri, 18 October 2013
Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.
He presents and blogs at flyteblog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell.
He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing.
He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
Wed, 16 October 2013
Greg Hickman is the Creator/Host of Mobile Mixed, a Mobile Marketing Consultant focused on retail. Hickman is also the
Co-Founder of Thumbfound, a boutique, independent mobile marketing agency. Greg started off as a self-professed "agency guy," and had the opportunity to work on brands like Pepsi, Lipton, and Walmart. In this line of work, he created and managed digital, in-store and grassroots marketing campaigns.
In 2005, Greg moved on from the larger agency to a smaller operation, but still worked with major brands, including AT&T, EA Games, Sony Pictures, The New York Jets, Florida Marlins, Winterfresh and Axe. Greg created mobile marketing campaigns for these giants, bringing them into a new space.
Over the last 3 years, Greg has spent his time and focused his passion towards developing, implementing and managing mobile marketing programs for a media network of 300 shopping centers across the country. It's an understatement to say that the mobile marketing space for retail is a hot commodity right now. According to Hickman, "Implementing the right mobile strategies can have huge impacts on your business. Whether it’s driving people to your establishment, generating increased sales online or improving retention I can help. I’ve managed initiatives that cover Mobile Web, Smartphone apps, SMS, QR Codes, Location based services, mobile SEO etc."
Mobile marketing for businesses big and small in the retail space is not going anywhere any time soon. That's what makes Greg so passionate about his strategy through Mobile Mixed. Greg wants to help you create integrated mobile marketing strategies by talking with the best and most successful mobile marketers out there.
Learn more about Greg Hickman and Mobile Mixed at http://mobilemixed.com/about/
Mon, 14 October 2013
Cynthia Sanchez launched Oh So Pinteresting in February 2012 and after a few months she was approached by a company and asked if she would not only help them with Pinterest but also manage their social media accounts. In September 2012, Cynthia left her job as full time radiation oncology nurse to focus on growing Oh So Pinteresting and her new social media business.
Just like the medical world, social media is ever evolving and changing. It requires continuous study to stay up to date on the latest methods and products. Since launching the blog, Cynthia spends time taking courses and attending several conferences a year focused on social media.
In growing and marketing her own business, she has had to learn multiple social media platforms and how to create content for them. Cynthia writes the content for the blog, produces her own podcast, records videos and creates graphics.
Cynthia uses her experience as a nurse to help her empathize with clients. She continues this approach in her business and encourages clients to take the same approach in their social media marketing.
For fun, aside from exploring the usefulness of Pinterest, Cynthia enjoy traveling with her family, which consists of two sets of twins, crafting, and learning photography.
Fri, 11 October 2013
Dan Schawbel is Managing Partner of Millennial Branding and author of, "Promote Yourself: The New Rules For Career Success." He's also the Founder of the Personal Branding Blog. He authored the #1 international bestselling book, "Me 2.0: 4 Steps to Building Your Future."
Schawbel explains what future leaders need to know for career success and how social media is changing the game. He answers whether millenials are expensive to hire and retain.
Schawbel also tells us more about Millennial Branding and his Personal Branding Blog, and how he's made them so popular.
Wed, 9 October 2013
David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.
His previous experience is as a recovering marketing VP for two U.S. publicly traded companies and was also an Asia marketing director for Knight-Ridder, at one time the world’s largest information company. David has lived and worked in New York, Tokyo, and Hong Kong. He currently resides in the Boston area.
David currently works as an advisor to numerous emerging companies in the marketing technology field including HubSpot, GrabCAD, Libboo, VisibleGains, ExpertFile, GutCheck, and Newstex. He also spends his time working with various nonprofits that interest him including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. In the past he was on the boards of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013).
Mon, 7 October 2013
On this episode, Jason Hartman is joined by Jack Canfield, America’s #1 Success Coach, to talk about Jack’s journey to success as founder and CEO of Chicken Soup for the Soul Enterprises, founder and chairman of The Canfield Training Group, and his latest project, Bestseller Blueprint Training Program. As the beloved originator of the Chicken Soup for the Soul® series, Jack Canfield fostered the emergence of inspirational anthologies as a genre - and watched it grow to a billion dollar market. As the driving force behind the development and delivery of more than 123 million books sold through the Chicken Soup for the Soul® franchise (and over 500 million copies in print worldwide), Jack Canfield is uniquely qualified to talk about success. His proven formula for success reached global acclaim with his most recent National Bestseller, The Success Principles™: How to Get from Where You Are to Where You Want to Be. For his fascinating story, listen at: www.SpeakingofWealth.com.
Jack is a multiple New York Times bestselling author, including titles such as The Power of Focus, The Aladdin Factor, Dare to Win, You’ve Got to Read This Book! and The Key to Living the Law of Attraction. He is the Founder and Chairman of The Canfield Training Group in Santa Barbara, California, which trains entrepreneurs, educators, corporate leaders and motivated individuals how to accelerate the achievement of their personal and professional goals. Jack is also the founder of The Foundation for Self-Esteem in Westlake Village, California, which provides self-esteem resources and trainings to social workers, welfare recipients and human resource professionals. Jack wrote and produced the Goals Program, a video training program for California welfare recipients. To date, the program has been responsible for helping 450,000 people get off welfare.
Jack is a featured teacher in the movie “The Secret”, “The Opus”, “The Cure”, "The Tapping Solution”, and “Yes IS the Destination...No is How You Get There.” He has recently been filmed for inclusion in two more films entitled “Discover the Gift” and “Awakening.”
Jack has also been a featured guest on more than 1,000 radio and television programs in nearly every major market worldwide - many of them on a repeat basis. A sample of these shows include Oprah, Montel, Larry King Live, 20/20, Inside Edition, The Today Show, Fox and Friends, The CBS Evening News, The NBC Nightly News, Eye to Eye, CNN's Talk Back Live!, PBS, QVC and many others.