Wed, 12 November 2014
When Jason Van Orden found out about podcasting in 2004, he knew it was going to be big. He created his business around business podcasting and is a well-known expert in the field. He has taught thousands of people how to use their personal stories to captivate an audience and make money doing what they love. Jason sits down with Jason Hartman to share his story and talk about how he was able to make it.
4:35 – Jason wasn't born an entrepreneur. He took the traditional business path, but ended up hating it.
9:45 – Blogs weren't that popular at the time, so Jason used forums to get his name out there.
12:00 – Google didn't even know what podcasting was in early 2005.
15:10 – Jason's tips to launching a podcast is – who's your audience, what is their desire/pain you're trying to solve for them, and what are you bringing to the table that other people aren't?
19:50 – iTunes looks carefully at how many people rate a podcast, subscribed to it, etc and will make you more authoritative in the iTunes network based on this.
25:00 – Jason V and Jason H both love Facebook ads.
28:00 – Jason V's audience has been following his company for 9 years, they've grown with him, so he's looking forward to helping them take their business to the next level and make 6-7 figure incomes.
32:00 – Information marketers need to think about not only selling the information, the product, but also sell the community around it.
34:25 – If you need to build a community for your business, just create a private Facebook group.
Mentioned In This Episode: