Sat, 13 October 2012
Alison Groves of Raven Internet Marketing Tools joins Jason Hartman on this episode to discuss the marketing strategy of link building, literally a public relations tool to find relevant websites to help drive traffic to a business website, the actual acquisition of back links. Link building is an ethical, organic marketing approach, and Alison explains the process, beginning with good old-fashioned research, organization, and relationship building. Blogging, commenting on blogs, and writing reviews for reputable sites are just a few effective methods of link building. Marketing is turning more and more to building meaningful relationships in a business’s niche. Alison shares information about other tools that her company, Raven Marketing Tools has developed to assist marketers with reaching those niches and proving themselves to be experts in their fields. For more details on the benefits of link building, listen at: www.SpeakingofWealth.com.