Speaking Of Wealth with Jason Hartman

Nick Unsworth is the CEO of Life on Fire and a renowned Facebook marketing expert. He joins the show to describe how people can use Facebook as a tool to increase their customer base and revenue. 

 

Unsworth fills us in on the the newest updates to Facebook that businesses and entrepreneurs can utilize to get their message out and shares ways to get “targeted Facebook Likes” from people in intended audiences, FAST. He then discusses how people can leverage a page with many Likes to improve the bottom line. 

 

The conversation then turns to financial literacy. Unsworth has raised nearly $7,000 to purchase 100 Kindle eReaders for extended foster children ages 18-21 to promote reading and inspire entrepreneurship. He believes young adults are often pushed out of the “system” and forgotten about due to their age.

 

Find out more about Nick Unsworth at www.nickunsworth.com

 

Visit Life on Fire at www.lifeonfire.com.

Direct download: sow-139-NickUnsworth.mp3
Category:Podcast -- posted at: 2:58pm EDT

Christopher Johnson is the CEO of the Whitehorn Group and a contributor to Branding Magazine. He joins the show to discuss the development of facial recognition software for marketing. 

 

The conversation then turns to branding and how a celebrity association with a brand can be like lightning in a bottle. Johnson believes brands can positively impact humanity, so he shares tips on how people can improve their own personal brands.

 

Visit the Whitehorn Group at www.whitehorngroup.com.

 

Find out more about Christopher Johnson at www.christopherwjohnson.com

 

Christopher Johnson is a highly regarded authority on creating celebrity brands and business brands that change entire markets like Infiniti Automobiles and JetBlue Airways. He attended Carnegie Mellon University.

Direct download: sow-138-ChrisJohnson.mp3
Category:Podcast -- posted at: 11:42am EDT

Shelby started Content Divas back in 2007 initially to offer stay-home moms a way to make legitimate income from home. Over the past three years, she has successfully expanded her business from a small team of content providers to a staff of over 300 members world-wide, providing the highest quality outsourcing and generation organic traffic services on 50% of internet content. Visit www.contentdivas.com.

 
Direct download: sow-137-ShelbyLarson.mp3
Category:Podcast -- posted at: 5:42pm EDT

Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years.

 

Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia.But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others.

 

The dynamic duo and bestselling authors have been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications.

 

Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.

 

In 1981, the Positioning book was published and has since sold well over 1 million copies. The book has sold over 400,000 copies in China alone. The two authors also wrote Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing.

 

More recently, Al & Laura have written six books together and have continued to rattle the establishment by breaking with traditional conventions.

 

You can learn more about Al & Laura at http://ries.com

 
Direct download: sow-136-AlRies.mp3
Category:Podcast -- posted at: 8:06pm EDT

Rich Zeoli is an author, talk show host, and communications expert.  Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, and a weekday host on CBS Radio Talk Radio 1210 WPHT in Philadelphia.

 

Rich Zeoli has worked with clients ranging from Fortune 100 companies and national television personalities to candidates for national political office and bestselling authors.  He has personally trained individuals for appearances on major programs including Good Morning America, CNN American Morning, Larry King Live, CBS Evening News, Hannity, NPR, and many others.  All of his training is personal and customized to the individual needs of the client.

 

Rich is often called upon to speak on topics including effective communication and marketing. He has appeared nationally on ABC Nightline, MSNBC, CNN, C-SPAN, and National Public Radio. In addition, he has given print interviews to national publications including the New York Times, the Washington Post, and Congressional Quarterly. He has contributed articles on effective communication to major sites and publications sites including Forbes and The American Management Association.

 

Rich is a Visiting Associate at the Eagleton Institute of Politics at Rutgers University in New Jersey.

Direct download: sow-135-RichZeoli.mp3
Category:Podcast -- posted at: 7:30pm EDT

Matthew Mather is the best-selling author of "CyberStorm" and a leading member of the world’s cybersecurity community. He joins the show to discuss a "Third Path" to publishing that winds between the traditional publishing and self-publishing models.

 

Mather was rejected by more than 100 agents and publishers. He never believed that self-publishing would make you so much money, but he's now sold nearly 200,000 books in the past 18 months and sold the film rights of his latest novel, "CyberStorm," to 20th Century Fox Walk. Mather explains the process he used to make a lot of money and market his books.

 

Find out more about Matthew Mather at www.matthewmather.com.

 

Matthew is the best-selling author of CyberStorm and the six-part hit series Atopia Chronicles. He is also a leading member of the world's cybersecurity community who started out his career working at the McGill Center for Intelligent Machines. He went on to found one of the first tactile interface companies, which became the world leader in its field, as well as creating a major award-winning brain training video game. In between he's worked in a variety of start-ups,everything from computational nanotechnology to electronic health records, weather prediction systems to genomics, and even social intelligence research. His writing credits include #1 best-selling Atopia Chronicles and CyberStorm novels. He spends his time between Charlotte, NC, and Montreal, QC, hanging out with his bright and beautiful girlfriend Julie and their three dogs and a cat.

Direct download: sow-134-MatthewMather.mp3
Category:Podcast -- posted at: 7:42pm EDT

Julia Herz is Publisher of CraftBeer.com and the Craft Beer Program Director at the Brewers Association. She joins the show to discuss an array of topics dealing with beer.

The fourth quarter been the biggest annual sales period for the craft beer market over the last five years, largely because of the holidays. Herz explains the correlation.

Herz also discusses some of the best "hometown" beers available, how people can go about getting access to these beers, and pairing tips to make the beers taste delicious. She thinks people should switch to craft beer ASAP! 

There are several international beer events that Herz is involved with. She describes each one's features. 

As publisher of CraftBeer.com, Herz talks about her strategy in running and marketing the site. 

Visit Craft Beer at www.CraftBeer.com.  

Find out more about the Brewers Association at www.brewersassociation.org.

Direct download: sow-133-JuliaHerz.mp3
Category:Podcast -- posted at: 5:31pm EDT

Paul Tobey is a digital marketing, data mining, SEO and social media expert. He's the CEO of Training Business Pros, which coaches executives in public speaking and consultation marketing. He's also a renowned jazz pianist, producer, arranger, composer, and director. 

Tobey discusses his key hypnotic marketing concepts that will increase online conversions. He explains how people can leverage the Internet and social media to grow their reputations.

Tobey believes everyone should follow his basic rules of marketing, whether marketing a business or oneself. He shares some advanced Internet marketing techniques.

Find out more about Paul Tobey at www.paultobey.com. Visit Training Business Pros at www.trainingbusinesspros.com.

Direct download: sow-132-PaulTobey.mp3
Category:Podcast -- posted at: 5:29pm EDT

Justin Sachs is the Publisher of Motivational Press and Chairman of the Board of Justin Sachs Companies, a group of companies that provide high-level services to business owners, entrepreneurs, and corporations world-wide.

Justin joins the show to tell us about Motivational Press and its successes in 2013.

Find out more about Justin Sachs at www.justinsachscompanies.com

Visit Motivational Press at www.motivationalpress.com.

Justin's work has been acknowledged by Presidents, Congressmen, World-Renowned Business Leaders, Non-Profit Executives, Authors, and Entrepreneurs alike for his ability to achieve extraordinary results.

Having advised and trained hundreds of thousands of people internationally, Justin is a highly regarded business expert on effectiveness, peak-performance, and marketing tactics. Justin has produced three movies including his best-selling Achieve Your Ultimate Success. He has written 6 books, including 5 international best sellers, on topics ranging from leadership to business growth. He has been featured in hundreds of media outlets throughout the world including MSNBC, CNBC, Fox News, and Yahoo Finance. Justin has been featured alongside world-renowned business experts including Brian Tracy, John Assaraf, Mark Victor Hansen, Loral Langemeier and many others.

Justin's philanthropic endeavors have won him many awards and accolades including the Prudential Spirit of Community Award, and Distinguished Recognition from the California Department of Education. Justin started a non-profit organization when he was 16 to inspire youth to engage in community service. More recently, he has been honored to partner with organizations like Kiva, Hugh O'Brian Youth Leadership Foundation, and The Illumination Foundation.

Justin's books and DVDs have been read by hundreds of thousands worldwide.

Direct download: sow-131-JustinSachs.mp3
Category:Podcast -- posted at: 1:21pm EDT