Speaking Of Wealth with Jason Hartman (general)

Today's Flash Back Friday comes from Episode 156, originally published in July 2014.

Dale Brown writes military-action-aviation techno-thrillers and was a navigator-bombardier in the G-model B-52 Stratofortress heavy bomber and the FB-111, a supersonic medium bomber. He rose to the rank of captain via automatic promotion and is the recipient of several military decorations and awards, including the Air Force Commendation Medal, the Combat Crew Award, and the Marksmanship ribbon. He is also a Life Member of the Air Force Association and the U.S. Naval Institute. 

His new book is called, "Starfire," which challenges notions of what is possible in the realm of cutting-edge weaponry and spacecraft and with life and humanity itself. 

Previously Dale wrote "TIGER’S CLAW" - a rapidly unfolding narrative of U.S.-China relations today. He believes China is America’s #1 military, economic and political rival, and he explains how he expects US-Chinese relations to play out. 

Brown writes military-action-aviation techno-thrillers, so he tell us more about his history and background to qualify him to write on such topics, and hands out advice to writers who want to get their work out there.

Dale was a navigator-bombardier in the B-52G Stratofortress heavy bomber and the FB-111A supersonic medium bomber, and is the recipient of several military decorations and awards including the Air Force Commendation Medal with oak leaf cluster, the Combat Crew Award, and the Marksmanship ribbon. Dale was also one of the nation's first Air Force ROTC cadets to qualify for and complete the grueling three-week U.S. Army Airborne Infantry paratrooper training course. He was also an Air Force instructor on aircrew life support and combat survival, evasion, resistance, and escape.  

Nowadays Dale supports a number of organizations to promote law enforcement, education, and literacy. He is a Life Member of the Air Force Association, U.S. Naval Institute, and National Rifle Association. He is a command pilot for Angel Flight West (www.angelflightwest.org), a group that donate their time, skills, and aircraft to fly medical patients free of charge. He is also a mission pilot with the Civil Air Patrol, flying a variety of missions in support of the U.S. Air Force and other federal agencies. He is a multi-engine and instrument-rated private pilot and can often be found in the skies all across the United States, piloting his Piper Aztec-E airplane. On the ground, Dale enjoys tennis, scuba diving, and soccer. Dale, his wife Diane, and son Hunter live near Lake Tahoe, Nevada.

Website:

www.DaleBrown.info

Direct download: SW_459_FBF_Dale_Brown.mp3
Category:general -- posted at: 7:30pm EDT

Jason Hartman talks with Josh Elledge, founder of both Savings Angel and Up My Influence, about how he was able to gain PR from the beginning of his business when he had absolutely no money to pay for advertising. Josh explains the crucial factors in generating media attention, what journalists and content creators are looking for and some magic words that will get you what you want more often than anything else.

Key Takeaways:

[2:36] How did Josh go about getting media attention with no money?

[6:01] How to approach traditional media

[9:16] It's not enough to just produce content, you need to build relationships

[14:31] Every journalist and influencer is available, you don't have to pay to approach them, but you need the right approach

[17:42] The magic words when pitching a journalist or influencer

Website:

www.UpMyInfluence.com

www.SavingsAngel.com

Direct download: SW_458_Josh_Elledge.mp3
Category:general -- posted at: 10:41pm EDT

Today's Flash Back Friday comes from Episode 146, originally published in June 2014.

Jason Mott is the New York Times best-selling author of, "The Returned." Mott wrote "The Returned" while working as a customer service rep at a Verizon call center. How explains how he was able to write while working. The book was haphazardly on a mail pile when a bored literary agent waiting for a meeting picked it up off an assistant’s desk and leafed through. He contacted Mott and sold the book to Harlequin. Brad Pitt bought the TV rights and sold it to ABC to create the new ABC TV series “The Resurrection.”

Jason Mott lives in southeastern North Carolina. He has a BFA in Fiction and an MFA in Poetry, both from the University of North Carolina at Wilmington. His poetry and fiction has appeared in various literary journals. He was nominated for a 2009 Pushcart Prize award and Entertainment Weekly listed him as one of their 10 "New Hollywood: Next Wave" people to watch.

Website:

www.JasonMottAuthor.com

Direct download: SW_457_FBF_Jason_Mott.mp3
Category:general -- posted at: 5:00pm EDT

Jason Hartman talks with Cameron Herold, host of The Second in Command podcast and author of Free PR, about how to get free PR, how to hold PR firms and employees accountable, as well as how to go about pitching yourself to the media effectively.

Key Takeaways:

[1:57] The potential monetary issue with hiring a PR firm vs an employee

[6:09] Sales people are the best option for landing free publicity

[10:24] Publishing press releases that get picked up by wire scraping websites gets you good link backs and helps SEO significantly

[13:54] How do you work best with remote PR employees and freelance PR people?

[18:43] Always think about your PR pitches to the media as how they can help their target market

Website:

www.TheCOOAlliance.com

Direct download: SW_456_Cameron_Herold.mp3
Category:general -- posted at: 12:11am EDT

Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.

Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.

Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.

Ford is active in real estate development both in the United States and abroad.

Key Takeaways:

[3:07] The history of the financial newsletter

[10:04] Breaking down "Ready, Fire, Aim"

[13:33] His movie making ventures

[17:42] Finding your optimal selling proposition

[23:05] Real estate investing

[28:53] How we let some industries teach us terribly

Website:

www.PalmBeachGroup.com

Direct download: SW_455_FBF_Mark_Ford.mp3
Category:general -- posted at: 9:14pm EDT

Today's Flash Back Friday comes from Episode 138, originally published in March 2014.

Christopher Johnson is the CEO of the Whitehorn Group and a contributor to Branding Magazine. He joins the show to discuss the development of facial recognition software for marketing. 

The conversation then turns to branding and how a celebrity association with a brand can be like lightning in a bottle. Johnson believes brands can positively impact humanity, so he shares tips on how people can improve their own personal brands.

Website:

www.WhitehornGroup

www.ChristopherWJohnson.com

Direct download: SW_454_FBF_Chris_Johnson.mp3
Category:general -- posted at: 12:00pm EDT

Today's Flash Back Friday comes from Episode 215, originally published in September 2015.

Jason Hartman talks with Jenny Q. Ta, CEO of Sqeeqee, about monetizing social networking.

Key Takeaways:

[4:25] How the user can profit from social networking on her site

[10:43] The viral growth of Sqeeqee

[15:23] If we're in another technology bubble

Website:

www.Sqeeqee.com

Direct download: SW_453_FBF_Jenny_Ta.mp3
Category:general -- posted at: 12:00pm EDT

Jason Hartman talks with Jeff Fromm, the Millennial Marketing Guy, about the differences between Gen Y and Gen Z. While the two generations are close in age, they are incredibly different when it comes to advertising, so it's crucial that you know the difference in the two. Jeff explains how those differences will impact society at large and certain industries specifically.

Key Takeaways:

[3:04] Gen Z are NOT Millennials to the 2nd degree. They're more like Gen X

[6:36] Some of the big differences between Gen Y and Gen Z

[15:10] Gen Z and Y both like to be involved with companies that support their causes, but there are some differences

[19:18] Will the Millennials and Gen Zers have interest in the McMansions that were built?

Website:

www.JeffFromm.com

Direct download: SW_452_Jeff_Fromm.mp3
Category:general -- posted at: 2:06pm EDT

Today's Flash Back Friday comes from Episode 108, originally published in October 2013.

Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005 – 2008, and he has been blogging for nearly a decade. His book, New Business Networking, is available from Que Publishing.

Since moving to Nashville, TN in 2007, Dave has co-founded two annual unconferences, PodCamp and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the US, South Africa and Australia.

In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. In May 2012, Delaney was featured by the Nashville Business Journal as a Power Leader of Technology in Nashville, TN. In 2011, Dave was awarded the prestigious Digital Media Champion AIM Award by the American Marketing Association in Nashville. In 2009, he was nominated for Nashville’s blogger of the year by the Nashville Technology Council.

Website:

www.NetworkingForNicePeople.com

Direct download: SW_451_FBF_Dave_Delaney.mp3
Category:general -- posted at: 12:00pm EDT

In this off-topic 10th episode, Jason Hartman talks with Lawrence Susskind, Ford Professor of Environmental & Urban Planning at MIT and Vice-Chair of the Program on Negotiation at Harvard Law School and author of Entrepreneurial Negotiation: Understanding and Managing The Relationships That Determine Your Entrepreneurial Success, about what urban development means in today's age and ideas coming up that can help alleviate many of our city's difficulties.

Jason and Lawrence also discuss the importance of negotiation and the mindset you must have whenever you enter into them. Many people's attitudes these days are skewed toward doing what's best for themselves, and Lawrence explains why that's wrong and why the methods we're trying to use for negotiations are all wrong.

Key Takeaways:

[3:04] The art of urban planning and its changing nature

[6:06] Cities are going through a process of change and we're likely to see big cities continuing to spread rather than becoming denser

[11:09] Some ideas for the future on how to reduce or eliminate traffic

[15:47] The single most important thing to becoming a better negotiator

[20:49] You need to know the other party's options so that you can know where you stand in negotiations

[24:42] How negotiation can make you a better leader

[29:10] We need to stop thinking that text based communication can be a way to run a business

Website:

www.EntrepreneurialNegotiation.com

www.LawrenceSusskind.mit.edu

Direct download: SW_450_Lawrence_Susskind.mp3
Category:general -- posted at: 10:05pm EDT