Thu, 5 April 2018
Love him or hate him, you have to admit that Trump did what he needed to do to win the presidency. A political novice, Trump used his knowledge of marketing and branding to make a successful run at what many considered an impossible feat. Jason Hartman talks with Joel Gilbert, director of Trump: The Art of the Insult, about what tactics Trump used, why they resonated with people, and how ordinary Americans can also use the tactics in their business career.
[2:26] Can other people replicate Trump's presidential branding strategy?
[6:06] The importance of acknowledging a failure and moving on
[9:20] Trump inspired people to believe he was not going to be another guy who goes into office and stabs everyone in the back
[11:32] The art of the counter attack
[13:58] Would Trump's tactics work in the business world?
[18:19] How does Trump look to Joel now and what does he think about 2020