Fri, 6 January 2017
Speaking of Wealth 254 - How to Start, Market, and Host a Conference with NextCustomer's Jay Weintraub
Jay Weintraub is the Founder & CEO of NextCustomer.com. He is a digital marketer who has transformed his domain knowledge into a successful business, and a fulfilling life.
Jay passionately creates and runs a variety of definitive summits for brands and professionals across high growth industries and at scale sectors undergoing rapid change.
Jason Hartman sat down with Jay to discuss the intricacies of creating a conference, and to get some tips on how to market and pull the event off.
[1:50] Jason and Jay define what they mean by the term "conference"
[4:30] How Jay got into the conference industry, the size of the industry, and the barrier to entry.
[8:05] How to scale your seminars/conferences/gatherings to the next level in terms of attendees
[12:45] One of the easiest ways to get people to come to your conference
[16:10] How much time you should give yourself to pull off your first conference
[20:00] Whether digital technology is hurting the conference industry